Experience

Dawn Farm Foods / International Meat Ingredients Ltd.

• Marketing Manager

  • Jun 2012 - Present

  My role within Dawn Farm Foods involves the creation and development of communication material and tools which support the Business Development function of the company. All departments within the company work together in the united objective of supporting the customer. My role within Dawn Farm Foods involves the creation and development of communication material and tools which support the Business Development function of the company. All departments within the company work together in the united objective of supporting the customer.



Bord Bia

• Ireland
• Food and Beverage Services
• 200 - 300 Employee

• Bord Bia Marketing Advisor

  • Jun 2011 - Sep 2012

  I am currently completing the Bord Bia Fellowship which involves representing Irish food & drink companies in the U.S. This programme is an action learning development programme and will accredit me with a MSc in International Marketing from the Michael Smurfit School of Business. This is a varied role and involves research, business development and marketing activity to enrich my clients brands within the U.S. My current clients include Cooleeney Farm, First Ireland Spirits, Flahavans and O'Haras Irish Craft Beer.



Fire Restaurant & The Mansion House

• Marketing Manager

  • Sep 2010 - Jun 2011

  As marketing manager my role was to improve SEO ranking, manage and build our social networking community, manage and improve traffic from referall sites. I also generated promotional ideas and managed their execution. Furthermore I analysed and tried to improve the return on investment of our Adwords campaign. On the trade marketing side for the Mansion House I was involved with the business development and lead generation. As marketing manager my role was to improve SEO ranking, manage and build our social networking community, manage and improve traffic from referall sites. I also generated promotional ideas and managed their execution. Furthermore I analysed and tried to improve the return on investment of our Adwords campaign. On the trade marketing side for the Mansion House I was involved with the business development and lead generation.



Baba Me

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing & Business Development Manager UK

  • Jan 2009 - Sep 2010

  Baba Me is the European Distributor of bumGenious washable nappy brand. My role was develop the market in the UK through a targeted marketing plan and to increase the products distribution by improving the volume of retail stockists. The role involved idea generation for consumer & trade promotions, advertising, social media and trade shows. I was also responsible for market & consumer research and branding & researching new products for market. Baba Me is the European Distributor of bumGenious washable nappy brand. My role was develop the market in the UK through a targeted marketing plan and to increase the products distribution by improving the volume of retail stockists. The role involved idea generation for consumer & trade promotions, advertising, social media and trade shows. I was also responsible for market & consumer research and branding & researching new products for market.