Digital Marketing Manager

• Jul 2022 - Present

Marketing Manager, MENA

• Jul 2020 - Jun 2022

As the Marketing Manager, I took ownership of regional expansion, brand strategy, creative ideation, end-to-end execution of online and offline events, and paid marketing efforts. Was in charge of an annual marketing budget for the MENA region and ensured the ROI is satisfactorily delivered. Reported directly to the executive team including Managing Director of MEA operations, CEO, COO, and Director of Global Marketing. Drove global marketing for QuestionPro LivePolls, a distinctive product in itself - involved in the launch of LivePolls 2.0, and managed the promotion and positioning of the brand. Responsible for increasing the session count of LivePolls within a quarter after the launch and keeping up the momentum. Negotiated and liaised with third-party marketing agencies and vendors on several projects, each with unique goals, and oversaw entire project execution.

Marketing Coordinator

• Oct 2019 - Jun 2020

Responsible for building a fresh brand from grounds-up. Managed branding and online marketing and also coordinated with various creative agencies and stakeholders. Also entrusted with the task of pioneering digital marketing among the sister companies of the group. Handled the transition from conventional marketing strategies to digital and oversaw end-to-end execution. Responsible for building a fresh brand from grounds-up. Managed branding and online marketing and also coordinated with various creative agencies and stakeholders. Also entrusted with the task of pioneering digital marketing among the sister companies of the group. Handled the transition from conventional marketing strategies to digital and oversaw end-to-end execution.

Content Marketer

• Jul 2017 - Jun 2019

Part of the Digital Marketing team, I managed the blog, videos, and PR. I was involved in the building and maintaining of the blog which is now a well-oiled funnel, driving 10,000+ website visitors a month. At SurveySparrow, I did the following:Authored 15+ blogs targeting highly competitive keywords, currently ranking in SERP, with five of them consistently ranking in No.1 position in the USA and India.Hired, coached, and managed a team of freelance writers, coordinated them with regular assignments, reviewed, and edited their work, and published them.Wrote or reviewed all content that went out to the world- from sales emails, drip email campaigns, promotional content, and landing page copy to social media content.Proposed and executed major design changes and worked with the design team to help evolve the blog design to drive more traffic and increase engagement. Exhaustive use of GA reports and insight to keep track of the goal conversion, page performance, and acquisition, along with other customized reports. Handled PR, worked with external PR stringer agencies, and pitched various media at the time of the product launch, the announcement of the seed funding, and at various other milestones. Produced Sales & Marketing collaterals, including decks, brochures, Case studies, email templates, feature announcements, and Newsletters, working closely with the CEO and respective teams.Conceived and developed the explainer video storyline and screenplay, and also coordinated the external video agency in the making of the video. Adept at writing Press Releases, and distributing amongst PRWeb, PR Newswire, and other networks. Authored and got featured in Thrive Global, among others as part of the guest blogging initiative to build authority as a thought leader. Developed concepts, storyboards, and wrote script content for various types of videos.

Digital Marketer & Content Manager

• 2014 - Jul 2017

As a freelance writer, I outworked my competitors, acquired a variety of skills including copywriting, blogging, and script writing and also experimented with my brand of writing. Amassed experience in various industries such as advertising, SEO & digital marketing, PR, and Tourism.I managed the following:Conducted in-depth competitor analysis to understand the context and beat the competitor content. Research, write, review and edit web pages for the official website with a focus on UX and SEO. Undertook keyword research, as well as creation and optimizing of web pages in sync with the transition and trends in the SEO field. Helped increase the organic reach and search visibility of my clients with well thought out blogs and E-books. Produced prospect emails, landing page copy, scripts, PowerPoint decks and long-form content as needed.

Content Creator, Immigration Executive

• May 2015 - Jul 2016

Created templates for complex visa case types for the team to follow. Reviewed the work of peers and handled Quality & Delivery. Provided training to new joiners and has imparted refresher training for the associate team.Furthermore, I was responsible for the following activities:Creation and development of highly complex caseworks for the client.Curated casework templates, revised them, and also built new ones for the team’s use. Reviewed the cases done by peers and handled the Quality and Delivery (Q&D). Conducted training sessions for the new initiations. Was single-handedly responsible for clearing up a considerable backlog of I-140 caseworks, where only a few in our team were trained to work on these complex case types.