Experience

Pietryla PR & Marketing LLC

• Founder and President | Outsourced CMO

  • Nov 2002 - Present

  Pietryla PR & Marketing is a Chicago-based marcom agency. Our clients are in sustainable packaging, CPG, and professional services. We offer them a full-stack of skills including marketing planning and execution, digital content creation and management, and media and investor relations. Christine sometimes serves as a fractional CMO to clients. Pietryla PR & Marketing is a Chicago-based marcom agency. Our clients are in sustainable packaging, CPG, and professional services. We offer them a full-stack of skills including marketing planning and execution, digital content creation and management, and media and investor relations. Christine sometimes serves as a fractional CMO to clients.



BoostFrontline

• Managing Editor

  • Nov 2022 - Present

  As managing editor, my role involves overseeing the day-to-day operations of BoostFrontline.com, including curating content ideas, planning and assigning content, editing and reviewing all content, and overseeing the production schedule. I am responsible for supervising the editorial staff, including freelancers, and ensuring that everything is on track with production schedules. My responsibilities also include the recruitment, promotion, and assignment of staff members. I am responsible for all aspects of editorial content, including advertisements and sponsorships in some instances. My goal is to ensure that BoostFrontline.com produces high-quality, engaging content for business owners that resonates and makes readers look forward to our content updates. My expertise, leadership, and attention to detail are critical to the success of our publication. Show less



PFFC | Paper, Film & Foil Converter

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor

  • Jun 2018 - Jan 2019

  PFFC is an all-electronic, on-demand, 24/7 resource in which recognized experts and experienced staff assist converters around the world to become more efficient and profitable in their manufacturing and business practices. Subscribers to our E-Clips e-newsletter receive weekly updates covering newsworthy information on technology, products and services, and marketing and management trends.

• Contributing Editor

  • Jan 2011 - Jun 2018

  PFFC is an all-electronic, on-demand, 24/7 resource in which recognized experts and experienced staff assist converters around the world to become more efficient and profitable in their manufacturing and business practices. Subscribers to our E-Clips e-newsletter receive weekly updates covering newsworthy information on technology, products and services, and marketing and management trends.



Packaging Technology Today

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor

  • Jun 2018 - Jan 2019

  Packaging Technology Today was first introduced in 1996 and is the most comprehensive packaging publication produced. It was designed primarily for the entrepreneur whose primary objective is to buy or sell equipment, materials, and services. Packaging Technology Today is published monthly and circulated to qualified packaging companies, dealers and brokers. Advertisers benefit from our exclusive circulation targeted to qualified buyers. Packaging Technology Today was first introduced in 1996 and is the most comprehensive packaging publication produced. It was designed primarily for the entrepreneur whose primary objective is to buy or sell equipment, materials, and services. Packaging Technology Today is published monthly and circulated to qualified packaging companies, dealers and brokers. Advertisers benefit from our exclusive circulation targeted to qualified buyers.



Oval Fire Products

• United States
• Wholesale Building Materials

• Advisory Board Member

  • Mar 2015 - Oct 2018

  Oval Fire Products offers the only 10-pound fire extinguisher that measures three inches deep, fitting in a flush, fully recessed cabinet without requiring a change from the standard 3 5/8 inch wall stud. Oval also has a standpipe valve for fire hose connections that protrudes less than the building code limit of four inches. Oval Fire Products innovations make life easier for architects, designers, builders and owners. Oval Fire Products offers the only 10-pound fire extinguisher that measures three inches deep, fitting in a flush, fully recessed cabinet without requiring a change from the standard 3 5/8 inch wall stud. Oval also has a standpipe valve for fire hose connections that protrudes less than the building code limit of four inches. Oval Fire Products innovations make life easier for architects, designers, builders and owners.



University of Florida College of Journalism and Communications

• United States
• Higher Education
• 1 - 100 Employee

• PR/College of Journalism Advisory Board Member

  • Jan 2013 - May 2018

  The College of Journalism, Department of Public Relations Advisory Council is made up of local, state and national media professionals as a way for the department to communicate with various industries. Members of the Council meet twice a year. Their service consists of meeting with faculty, meeting with students and working with the department on issues involving everything from curriculum to careers. The College of Journalism, Department of Public Relations Advisory Council is made up of local, state and national media professionals as a way for the department to communicate with various industries. Members of the Council meet twice a year. Their service consists of meeting with faculty, meeting with students and working with the department on issues involving everything from curriculum to careers.



Walker Sands Communications

• Senior Vice President of Public Relations

  • Nov 2012 - Jun 2014

  In one of its first outside leadership hires, as SVP I oversaw the strategic direction of client work for mid-sized and blue-chip companies, including Cisco, Acquity Group, hybris SAP, and CompTIA. I added more developed social media and writing services to meet the demanding needs of the growing client base. In the first 90 days of my tenure, I added $90K+ in incremental firm billings. While there, I increased the PR department’s profitability by 130% and maintained an average employee retention rate of more than 90 % Show less



Grant Jacoby Inc

• United States
• Advertising Services

• Account Executive

  • May 2001 - Nov 2002

  Grant/Jacoby had a PR group of less than 15 people to support its advertising activities. I was the only dedicated B2B public relations team member. My clients included Hyster lift trucks, International Truck & Engine, Dyneon Fluoropolymers (3M), and Rexam Beverage Cans North America. Grant/Jacoby had a PR group of less than 15 people to support its advertising activities. I was the only dedicated B2B public relations team member. My clients included Hyster lift trucks, International Truck & Engine, Dyneon Fluoropolymers (3M), and Rexam Beverage Cans North America.



Gibbs & Soell

• United States
• Advertising Services

• Account Executive

  • 1999 - 2001

  In this role is supported Dow Performance Foams and Dow Engineered Films & Laminates. In the last year of my tenure, I served Dow directly as an in-house global MarCom manager for the (then) performance foams business unit. I managed its multi-million dollar communications budget by hiring agencies, coordinating with sales, and planning global marketing initiatives. I also contributed to the annual report and crisis communications teams. In this role is supported Dow Performance Foams and Dow Engineered Films & Laminates. In the last year of my tenure, I served Dow directly as an in-house global MarCom manager for the (then) performance foams business unit. I managed its multi-million dollar communications budget by hiring agencies, coordinating with sales, and planning global marketing initiatives. I also contributed to the annual report and crisis communications teams.