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Christine Granfield profile image

Christine Granfield

CEO at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">HealthCare Journey</span>
Intro Book
Seasoned executive with 26 years of experience in strategy, biotechnology, and marketing leadership.
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Location
Newton Centre, Massachusetts, United ...
Skills
  • Strategy
  • Biotechnology
  • Market Research
  • Brand Management
  • Training
  • Show all
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Bio

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Christine Granfield is a seasoned executive with 26 years of experience in strategy, biotechnology, and marketing leadership. She has held senior roles at HealthCare Journey, Whole Systems, Biogen Idec, AstraZeneca, and Bayer, where she has developed and executed strategic plans, led cross-functional teams, and driven business growth. She has a strong background in brand management, market research, and sales management, with expertise in developing innovative programs and training marketers. Her experience spans multiple industries, including pharmaceuticals and biotechnology. Granfield holds a strong track record of driving business results, with achievements including a 70% increase in sales for a pharmaceutical client and over 1,500 marketers trained worldwide.

Experience

  • HealthCare Journey
    • Greater Boston Area
    • CEO
      • Jun 2011 - Present
      • Greater Boston Area

      Assisting healthcare companies maximize their customer’s experience through brand commercialization consulting and education services, patient journey analyses, and customer-focused training.o Revolutionizing how medical information is conveyed to the multiple sclerosis community...see www.health...

  • Whole Systems
    • Greater Boston Area
    • Marketing Director
      • Jun 2005 - May 2011
      • Greater Boston Area

      Provided strategic and tactical consulting for pharmaceutical and biotech companies such as Merck, Pfizer, Sanofi-Aventis, Daiichi Sankyo, Cephalon, Alkermes, etc.o Consulted on brand strategies to innovate and maximize company resourceso Worked with top sales reps to determine what makes them su...

  • Biogen Idec
    • Market Manager, New Products
      • Mar 1998 - May 2000

      o Utilized informal influencing to successfully lead cross-functional teamso Worked collaboratively with medical and management teams to design Phase III trialso Provided marketing input to cross-functional product teams to optimize brand profileso Developed and implemented pre-launch strateg...

  • AstraZeneca
    • Product Manager, New Products
      • Sep 1995 - Feb 1998

      Created and successfully executed pre-launch plans for Rhinocort Aqua and Pulmicort Respules

  • Bayer
    • Manager, Strategic Planning and Market Research
      • Jan 1991 - Aug 1995

Suggested Services

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Industry Focus. “Pharmaceuticals and Biotechnology”

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