Christina Bekker

Cape Town Sales Manager at Whisper Media
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Contact Information
us****@****om
(386) 825-5501
Location
ZA

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Credentials

  • Sales & Account Management Skills Programme & Sales Selling Techniques
    Red & Yellow Creative School of Business

Experience

  • Whisper Media
    • Singapore
    • Advertising Services
    • 100 - 200 Employee
    • Cape Town Sales Manager
      • Feb 2023 - Present

      In Content Advertising In Content Advertising

  • VOC Billboards
    • Sales Professional
      • Apr 2022 - Nov 2022

      Duties: Identifying prospective customers, following up on potential sales leads and maintaining relationships with existing customers Duties: Identifying prospective customers, following up on potential sales leads and maintaining relationships with existing customers

  • Primedia Broadcasting
    • South Africa
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Business Unit Manager
      • May 2017 - May 2022

      Business Unit Role: -Maximise Audio Sales Revenue, OOH (Radio2Road Digital Billboards),Podcast creation, Strategic Events and Digital Sales through the allocation of sales targets and the monitoring of sales performance against the sales targets. -Monitor and analyse competitor business in order to identify and exploit new business opportunities and increase market share. -Provide leadership, direction and motivate the Agency Sales team within my unit. -Establish, manage and maintain positive commercial relationships with advertising agency and clients directly.

  • SABC
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Business Unit Manager
      • Aug 2013 - Mar 2017

      Purpose of my role as Business Unit Manager: - Develop and monitor operational sales strategies in conjunction with the National Sales Manager and with the input of the sales team - Maximize Radio Sales revenue through the development and allocation of sales targets and the monitoring of sales performance against the sales targets. - Monitor and analyse competitor business in order to identify and exploit new business opportunities and increase market share with the support of Business Intelligence. - Interpret and utilize research results in order to optimize revenue (e.g. market trends, lost/dropped business by agency/ client) with the assistance of Business Intelligence. - Establish, manage and maintain positive relationships with all internal stake holders (e.g. Portfolio Sales Managers, Internal Sales, Trade Marketing etc.) - Establish, manage and maintain positive commercial relationships with agencies and clients directly in order to generate income and profits for the region - Ensure that Agency Sales staff members maintain efficient relationships with the industry - Facilitate and ensure effective use of available resources (e.g. efficient briefing and interaction with Media Strategy etc.) - Provide leadership, direction and motivate the Agency Sales team.

  • Ultimate Media
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Mar 2012 - Jul 2013

      Conceptualise, develop and manage radio or audio campaigns across multiple stations, multiple platforms and multiple languages Identifying prospective customers, understanding client’s strategy and crafting suitable solutions based on client advertising objectives Building relationships with various Media Owners in the Audio/Radio industry eg. SABC, Radiomark, United Stations, Primedia. Conceptualise, develop and manage radio or audio campaigns across multiple stations, multiple platforms and multiple languages Identifying prospective customers, understanding client’s strategy and crafting suitable solutions based on client advertising objectives Building relationships with various Media Owners in the Audio/Radio industry eg. SABC, Radiomark, United Stations, Primedia.

Education

  • AAA School of Advertising
    Diploma, Brand Managment
    2005 -
  • Red & Yellow Creative School of Business
    Digital Communication and Media/Multimedia
    2019 - 2019
  • HENLY BUSINESS SCHOOL
    Certificate, Foundation of new Managers
    2015 - 2015
  • AAA School of Advertising
    Certificate, Brand Management
    2004 - 2004
  • AAA School of Advertising
    Account Management
    1998 - 1998
  • AAA School of Advertising
    Media Proficiency Certificate
    1995 - 1995
  • AAA School of Advertising
    Media Planning: Art of Science
    1994 - 1994

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