Experience

BrandPlace

• United States
• Advertising Services
• 1 - 100 Employee

• Founder/Creative Director

  • 2014 - Present

  Offering marketing consulting and management services for residential/resort communities and related businesses, including marketing budget development, marketing strategic plan development and creative execution. Currently serving as Agency of Record for Bald Head Island Limited, LLC, developers of Bald Head Island, NC. Offering marketing consulting and management services for residential/resort communities and related businesses, including marketing budget development, marketing strategic plan development and creative execution. Currently serving as Agency of Record for Bald Head Island Limited, LLC, developers of Bald Head Island, NC.



Haven Magazine

• Book and Periodical Publishing

• Executive Editor

  • 2004 - Present

  Supervises the production of Haven, an annual magazine highlighting the exceptional nature of Bald Head Island, NC. Oversees magazine creative direction, story content and advertising. Contributes copy and serves as Editor-in-Chief. Supervises the production of Haven, an annual magazine highlighting the exceptional nature of Bald Head Island, NC. Oversees magazine creative direction, story content and advertising. Contributes copy and serves as Editor-in-Chief.



Bald Head Island Limited, LLC

• United States
• Accounting
• 1 - 100 Employee

• Marketing Director

  • 2000 - 2014

  Directed the marketing of all lots, shelter, interval ownership properties and club memberships for Bald Head Island Limited, Bald Head Island Yacht Club, Bald Head Island Club and Shoals Club. Created and implemented annual marketing budget and marketing plan for Bald Head Island Limited, including development and implementation of tour generation programs, on and off site events, media placement, advertising, Web site and email marketing, direct mail, mail promotions, social media and public relations efforts. Reported directly to the CEO and served in a key advisory role as a Senior Manager. Managed the recruiting and hiring of marketing department personnel, including marketing managers, project supervisors, marketing coordinators, administrative assistants, copywriters, PR specialists and information center personnel. Show less

• Marketing Projects Supervisor

  • 1998 - 2000

  Determined creative direction for all Bald Head Island real estate marketing materials, including ads, brochures, guides, direct mailings and Web site. Coordinated company personnel and third-party vendors needed to complete marketing projects, including copywriters, graphic artists, photographers and printers. Conducted and analyzed marketing research on customers and competitors. Wrote, edited, proofread and approved marketing materials prior to publication.

• Copywriter

  • 1995 - 1998

  Wrote and edited copy for a variety of marketing materials, including brochures, direct mailings, ads, Web, commercials and newsletters. Researched and verified information to be published. Assisted in design and layout of marketing collateral and ads.



On Deck Newspaper

• Newspaper Publishing

• Assistant Editor

  • 1995 - 1995

  Wrote, edited and proofread news stories for nationally distributed boating newspaper owned by Freedom Communications, Inc. Assisted in newspaper layout and designed ads. Wrote, edited and proofread news stories for nationally distributed boating newspaper owned by Freedom Communications, Inc. Assisted in newspaper layout and designed ads.