Christian Solomon
Managing Director at Mindshare Australia & New Zealand- Claim this Profile
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English Native or bilingual proficiency
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Chinese Limited working proficiency
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Bio
Tanja Walker
I have worked with Chris in his role as Digital Lead at MediaCom for the Volkswagen Group. In this role, he was leading Digital Media projects across Volkswagen Group Brands and the joint-ventures for Volkswagen. He was a strong partner in delivering day-to-day business as well as strategic digital forward-thinking in cooperation with media partners in China and ASEAN. Chris is a true digital expert and one of the rare people having a deep understanding of Digital in China. Part of his role was to ensure the understanding of the most cutting edge digital trends and how they could be used for our business - which he did with vigor, passion and it often ended up in valuable projects for the business. In addition, his personality to drive high scale projects with a natural relaxed attitude, made Chris a person I would always recommend to work with.
Adrian Brook
Chris is loved by both clients and colleagues due to his outgoing personality and ability to deliver well thought out and creative digital strategies. He has a unique ability to put people he meets at ease almost instantly, is quick to gain trust, ask the right questions and use these foundations to deliver excellent work. These skills have made him a great person to work alongside.
Tanja Walker
I have worked with Chris in his role as Digital Lead at MediaCom for the Volkswagen Group. In this role, he was leading Digital Media projects across Volkswagen Group Brands and the joint-ventures for Volkswagen. He was a strong partner in delivering day-to-day business as well as strategic digital forward-thinking in cooperation with media partners in China and ASEAN. Chris is a true digital expert and one of the rare people having a deep understanding of Digital in China. Part of his role was to ensure the understanding of the most cutting edge digital trends and how they could be used for our business - which he did with vigor, passion and it often ended up in valuable projects for the business. In addition, his personality to drive high scale projects with a natural relaxed attitude, made Chris a person I would always recommend to work with.
Adrian Brook
Chris is loved by both clients and colleagues due to his outgoing personality and ability to deliver well thought out and creative digital strategies. He has a unique ability to put people he meets at ease almost instantly, is quick to gain trust, ask the right questions and use these foundations to deliver excellent work. These skills have made him a great person to work alongside.
Tanja Walker
I have worked with Chris in his role as Digital Lead at MediaCom for the Volkswagen Group. In this role, he was leading Digital Media projects across Volkswagen Group Brands and the joint-ventures for Volkswagen. He was a strong partner in delivering day-to-day business as well as strategic digital forward-thinking in cooperation with media partners in China and ASEAN. Chris is a true digital expert and one of the rare people having a deep understanding of Digital in China. Part of his role was to ensure the understanding of the most cutting edge digital trends and how they could be used for our business - which he did with vigor, passion and it often ended up in valuable projects for the business. In addition, his personality to drive high scale projects with a natural relaxed attitude, made Chris a person I would always recommend to work with.
Adrian Brook
Chris is loved by both clients and colleagues due to his outgoing personality and ability to deliver well thought out and creative digital strategies. He has a unique ability to put people he meets at ease almost instantly, is quick to gain trust, ask the right questions and use these foundations to deliver excellent work. These skills have made him a great person to work alongside.
Tanja Walker
I have worked with Chris in his role as Digital Lead at MediaCom for the Volkswagen Group. In this role, he was leading Digital Media projects across Volkswagen Group Brands and the joint-ventures for Volkswagen. He was a strong partner in delivering day-to-day business as well as strategic digital forward-thinking in cooperation with media partners in China and ASEAN. Chris is a true digital expert and one of the rare people having a deep understanding of Digital in China. Part of his role was to ensure the understanding of the most cutting edge digital trends and how they could be used for our business - which he did with vigor, passion and it often ended up in valuable projects for the business. In addition, his personality to drive high scale projects with a natural relaxed attitude, made Chris a person I would always recommend to work with.
Adrian Brook
Chris is loved by both clients and colleagues due to his outgoing personality and ability to deliver well thought out and creative digital strategies. He has a unique ability to put people he meets at ease almost instantly, is quick to gain trust, ask the right questions and use these foundations to deliver excellent work. These skills have made him a great person to work alongside.
Credentials
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ADMA WFH Marketing Masterclass
ADMAJul, 2020- Sep, 2024
Experience
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Mindshare Australia & New Zealand
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Australia
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Advertising Services
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1 - 100 Employee
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Managing Director
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Nov 2020 - Present
Managing director of the Mindshare office in Melbourne.
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Managing Partner, NAB
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Oct 2018 - Nov 2020
Managing Partner at Mindshare Australia running the NAB account. Part of the National leadership team for Mindshare and on the GroupM EXCO.
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MediaCom
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Tunisia
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IT System Design Services
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1 - 100 Employee
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Chief Digital Officer
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Jul 2017 - Sep 2018
Chief digital officer for Mediacom China. Part of Mediacom Exco and senior leadership team.
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National head of digital
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Sep 2016 - Jul 2017
Led all digital responsibilities across all Mediacom’s multinational clients. VW, Mars wrigley, Shell, GSK, P&G, Dell.Managed all digital teams and growth of digital across the client teams.
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Head Of Digital Volkswagen Group
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Jul 2015 - Dec 2016
Clients: Volkswagen, SKODA, AudiRole: Head of Digital for Volkswagen Group China.Responsible for Volkswagen China digital business. VGC, VGIC, SKODA, SVW, FAW, Audi.Including, implementing best practice digital and innovation across the group, revenue growth, new business, developing and leading digital teams.Interfacing with Global VWG teams to deliver global best practice and central planning across the group in China.Leading client side digital workshops and training.Digital lead across ASEAN markets. Consolidating cross market digital planning, trading deals, interfacing with and consulting for regional ASEAN client.
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Volkswagen client leader
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Jan 2014 - Jul 2015
Clients: Volkswagen, SKODARole: client leader across Volkswagen Import, Volkswagen Brand and CMO office group marketing in China. Responsible for Volkswagen China overall business at Mediacom. VGC, VGIC, Skoda.Led team of 25.Responsible for business growth. Including revenue growth, new business, talent and best practice.New Business pitch participation, strategy, digital planning and presenting. Working with APAC and Global teams.Leading client side digital workshops and training.
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Digital Business Director
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Mar 2012 - Jan 2014
Directly responsible for Volkswagen Team digital business. - Team management (12)- Leading campaign communication and channel planning- Managing and ensuring campaign planning and implementation quality- Digital media best practice and new insights- Key client facingResponsible for developing the Social@MediaCom team and social media business within the Volkswagen account. Developed and delivered through presentations MediaCom’s social media capabilities introductions, leading to new business opportunities within the Volkswagen account for MediaCom China’s social media team.Led the VGC digital team and worked with multiple agencies and Volkswagen on major brand campaigns within China. Peoples Car Project, Peoples Originals Project, Think Blue.Led the SKODA digital team and worked with multiple agencies and SKODA on major SKODA brand campaigns within China. Clever Together Project (CTP).Working across other client business as a digital leader including P&G and GSK.
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Digital Jungle
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Sweden
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Marketing Services
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1 - 100 Employee
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Business Dev Director, Account Director
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May 2009 - Feb 2012
Digital Jungle is a socially led, digital advertising agency. Clients: Bentley Motors, Lexus, Reckitt Benckiser, Global Blue, GIA, Mead Johnson. Role: Business Development and Account Leadership. • Directly responsible for Bentley Motors China Digital strategy, Social Media, Web Build, Mobile & Tablet Apps, Content Strategy & Distribution, Campaign Activation & Digital Promotion, Dealership Management across all channels. • Managed agency output from a team of 8 to create digital brilliance for Bentley Motors. Lifted Bentley Motors from off the radar to top 5 Luxury Automotive brands in digital SOV and preference in 2012. • Led several successful agency pitches, and brought in Bentley Motors, Dwayne "The Rock" Johnson, Westin Hotels, YCIS Schools, Kaplan college.
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Platinum Solutions, Beijing
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IT Services and IT Consulting
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Founder, Managing Director
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Jan 2007 - May 2011
Platinum Solutions is a digital agency, focusing on Website Development, Property Managment Software Solutions, Social Media Reporting and Consulting for the Chinese Market. Clients: DoubleTree by Hilton, SOHO China, Jones Lang Lasalle, GSN Property Services, The Wine Republic. Role: Founder and Managing Director. • Founded the start-up. Acquired initial rounds of funding. Setup a team of 30ppl and won all new business. • Managed output for all clients. Social Consulting and Reporting, Web Build, creative direction, digital marketing execution. • Led several successful agency pitches, and brought in SOHO China, DoubleTree by Hilton, GSN Property Services, The Wine Republic.
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WebND
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Wellness and Fitness Services
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Sales and Product Manager
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Jan 2000 - Dec 2008
Technology driven company that designed a custom CMS software system. Part owned by a well known Australian Bank, and established a JV with a Chinese Government owned enterprise. Core products included Portal and Online Community development. Tasks & Experience Gained Included: Sales and aftersales service Planning and conceptualizing the CMS system Project management of the development of the CMS system Project management of live client installations Product management of CMS system features Overseeing a team of developers (4 Staff) Post sales service Web Development Graphic Design & Creative Direction
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Education
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2010 - 2017
Swinburne University of Technology
Bachelor of Business, Marketing Major, Information Systems Minor, Advertising Minor -
1990 - 1996
Marist College Ashgrove
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2020 -
Seth Godin's altMBA
altMBA42, Seth Godin Akimbo Workshop
