Experience

Pacific Group Resorts, Inc.

• United States
• Recreational Facilities
• 1 - 100 Employee

• Vice President // Chief Marketing Officer

  • Aug 2021 - Present

  Newly created position with company-wide responsibility for marketing, sales, advertising, communications, events, partnerships, and business development. Pacific Group Resorts, Inc. is a geographically diversified international resort operating company based in Park City, Utah whose portfolio includes Wintergreen Resort in the Blue Ridge Mountains of Virginia, Wisp Resort in the Appalachian Mountains of western Maryland, Ragged Mountain in the White Mountains of New Hampshire, Mt. Washington Alpine Resort in the Beaufort Mountain Range on Vancouver Island, British Columbia, and Powderhorn Mountain Resort on the Grand Mesa of western Colorado. Among the resorts, there are over 3,500 acres of ski terrain, 81 holes of golf, lift served mountain biking, ZipTours, canopy tours, aerial challenge courses, water sports, lodging accommodations, food & beverage outlets, and a full-service spa.



Selling The Mountains Podcast

• Founder & Host

  • Feb 2021 - Present

  Welcome to Selling the Mountains — a podcast about the booming mountain town real estate economy and unique personalities fueling it. Each episode is an insider’s perspective on market trends, lifestyle, success stories, and the business of buying and selling property in the mountains.Our mission is to become the leading destination to learn about the mountain real estate economy. How do you build a competitive advantage? What strategies drive success? The stakes are high with stratospheric price points, never-before-seen demand, and rapidly depleting inventory accelerated by the pandemic.Hear from the top brokers, developers, designers, and supporting cast — architects, investors, attorneys, marketers, contractors, landlords, property managers, and more. The symbiotic relationship of high-net-worth part time residents and the people who derive their income from the mountain town housing market has never been more crucial. https://www.sellingthemountains.com/listen



Aspen Skiing Company

• United States
• Travel Arrangements
• 700 & Above Employee

• Vice President, Chief Marketing Officer

  • Jul 2011 - Sep 2020

  Marketing and sales leader of the Aspen Skiing Company responsible for customer-facing communications of the flagship Aspen Snowmass brand. Nine years of success developing highly skilled teams, innovative campaigns, new products and promotions, digital marketing initiatives, content creation, and customer insights. Notable accomplishments include founding the Mountain Collective and an award-winning values-based advertising campaign rooted in the company’s core purpose of inspiring journeys within to advance possibilities for all. Former chairperson of the board of directors for the Colorado Tourism Office and served on the boards of Snowmass Tourism, Fly Aspen Snowmass, and SnoCountry.org. Promoted to Chief Marketing Officer in October 2017.



Colorado Tourism Office

• Government Administration

• Chairperson of the Board

  • Jan 2010 - May 2016

  Governor appointed at-large Board Member of the Colorado Tourism Office (CTO) since January 2010. This is a legislatively created division within the Governor’s Office of Economic Development and International Trade (OEDIT). Responsible for policy and budgetary development of the CTO within the purview of the Colorado Tourism Office Board of Directors (CTOB), made up of members from the tourism industry and the state legislature. Additional responsibilities include chairing the Advertising, Marketing & Public Relations (AMP) sub-committee representing $10 million in annual marketing expenditures.



Vail Resorts

• United States
• Hospitality
• 700 & Above Employee

• Sr. Brand Director, Keystone Resort

  • Oct 2007 - Jul 2011

  Responsible for overall destination and regional marketing efforts of the Keystone brand. Successfully led tactical marketing shifts through the great recession and sweeping changes to the media landscape. Developed a family-centric brand position and resort-wide Kidtopia programming initiative. Key participant in revenue management decisions working with the hospitality team on pricing, packaging, and promotions to generate transient room nights and increase paid skier visitation. Interactive marketing stakeholder including complete re-design of the website, digital campaigns, search engine management, social media, and in-house video production. Vail Resorts Vision Committee and Culture Team representative.



Beaver Creek Resort

• United States
• Hospitality
• 1 - 100 Employee

• Brand Manager

  • Aug 2005 - Oct 2007

  Executed year-round marketing strategies including national and regional advertising campaigns, resort collateral, digital efforts, and special events. Supervised campaign development and integration of Not Exactly Roughing It brand position. Conducted community-wide marketing meetings and implemented occupancy forecasting. Chairperson of the resort-wide environmental steering committee responsible for sustainable business practices. Served on the Regional Air Service committee with oversight of non-stop flight strategy and minimum revenue guarantees. Achieved record profitability and 9% skier visitation growth during tenure.



Vail Mountain

• United States
• Hospitality

• Sr. Marketing Manager

  • Jun 2003 - Aug 2005

  Responsible for enhancing the customer experience and increasing non-lift ticket revenue for Ski & Snowboard School, Adventure Ridge, Game Creek Restaurant, and summer operations. Promoted and executed signature special events including The Honda Session, U.S. Freeskiing Open, and Spring Back to Vail. Increased Ski & Snowboard School penetration through a comprehensive marketing plan, new advertising campaign, and community outreach. Responsible for enhancing the customer experience and increasing non-lift ticket revenue for Ski & Snowboard School, Adventure Ridge, Game Creek Restaurant, and summer operations. Promoted and executed signature special events including The Honda Session, U.S. Freeskiing Open, and Spring Back to Vail. Increased Ski & Snowboard School penetration through a comprehensive marketing plan, new advertising campaign, and community outreach.



Breckenridge Resort

• United States
• Software Development
• 1 - 100 Employee

• Sr. Marketing Manager

  • Jun 1998 - Jun 2003

  Delivered annual marketing plan contributing to #6 overall resort ranking in North America. Responsible for youth marketing initiatives including targeted national advertising, athlete endorsements, terrain park branding, and photo shoots. Supervised and promoted the Vans Triple Crown of Snowboarding, U.S. Snowboard Grand Prix, Spring Massive, and Peak 7 Grand Opening. Managed resort online presence including initial development of Breckenridge.com. Delivered annual marketing plan contributing to #6 overall resort ranking in North America. Responsible for youth marketing initiatives including targeted national advertising, athlete endorsements, terrain park branding, and photo shoots. Supervised and promoted the Vans Triple Crown of Snowboarding, U.S. Snowboard Grand Prix, Spring Massive, and Peak 7 Grand Opening. Managed resort online presence including initial development of Breckenridge.com.



Mt. Bachelor

• United States
• Recreational Facilities
• 100 - 200 Employee

• Special Events Coordinator

  • Nov 1996 - Apr 1998

  Seasonal event coordinator responsible for marketing and operations of events such as the US Snowboard Grand Prix, Nordic Nationals, grassroots events, and additional programming. Seasonal event coordinator responsible for marketing and operations of events such as the US Snowboard Grand Prix, Nordic Nationals, grassroots events, and additional programming.