Experience

Indi Supplements
• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee
• Founder

  • May 2020 - Present

Swoop
• United States
• IT Services and IT Consulting
• Manager Strategic Partnerships

  • Jul 2019 - Apr 2020


Simba Sleep

• United Kingdom
• Retail
• 1 - 100 Employee

• Head of Business Development & Partnerships

  • Sep 2016 - Mar 2019

  Joined founders at an early stage of the business to build out its growth strategy into new markets launching Simba in 15 countries across Europe, Middle East, South Africa & Asia, as well as led it's partnership growth strategy to scale market share in the UK. Oversaw onmichannel initiatives in new markets partnering with retail chains and online marketplaces, alongside coordinating D2C activity through local language websites, marketing and sales requirements. Simba became a Forbes a 'Top 10 UK Startup 2018' and the leading mattress-in-a-box brand in Europe within a year of launching internationally. Show less



Bow & Arrow

• Germany
• Events Services

• Marketing Strategy

  • Mar 2016 - Jun 2016

  Bow & Arrow is a growth consultancy that takes on clients toughest problems: how and where to grow. Clients I worked with included Dow Jones Media Group, Zipcar and Sky building out insight-driven future growth strategies. In-depth market research, competitor analysis supported by primary research and insights all fed into growth plans pitched to clients in comprehensive playbooks and manifesto implementation plans. Bow & Arrow is a growth consultancy that takes on clients toughest problems: how and where to grow. Clients I worked with included Dow Jones Media Group, Zipcar and Sky building out insight-driven future growth strategies. In-depth market research, competitor analysis supported by primary research and insights all fed into growth plans pitched to clients in comprehensive playbooks and manifesto implementation plans.



NOSH BEVERAGES LIMITED

• United Kingdom
• Food Production

• Brand Manager

  • Apr 2015 - Mar 2016

  NOSH is a new concept breakfast drink, where I joined the founder to create the brand assets and oversaw the marketing activity to support its launch in UK & Ireland. Listings in major retailers including Tesco & Coop were supported by OOH campaigns on the London Underground growing brand awareness and sales growth nationally. NOSH was then acquired by a leading beverage company entering the UK market in 2016. NOSH is a new concept breakfast drink, where I joined the founder to create the brand assets and oversaw the marketing activity to support its launch in UK & Ireland. Listings in major retailers including Tesco & Coop were supported by OOH campaigns on the London Underground growing brand awareness and sales growth nationally. NOSH was then acquired by a leading beverage company entering the UK market in 2016.



Tullow Oil

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Brand Development & Investor Relations

  • Feb 2012 - Apr 2015

  Joined Africa's leading independent oil company to work of development projects in Africa within its country-integration and CSR team. Developed a new 'brand projects' initiative aimed at delivering legacy projects in Ghana, Kenya & Uganda to drive greater brand visibility locally and to support communities in which Tullow operates. Oversaw a 5-year partnership with football & educational academy 'Right to Dream' changing the lives of Ghanaian boys and girls in a $1.75m commitment. Launched the 'Tullow Ghana Golf Programme' developing renovated golf facilities in three areas to develop a new sports industry that supports both local business and leisure, and also provides a focal point for business communities in Accra, Tema & Kumasi - with the launch event attended by the King of Ashanti. Managed partnerships with Paul McGinley Golf Design to renovate the facilities, as well as The European Tour and The R&A to support golf programmes in Africa. Worked across the group to audit, assess and plan new development projects across 22 countries that included developing Medical Centres, Enterprise Training Centres and Skills Development Centres for direct & indirect oil industry jobs. Show less



Vestra Wealth LLP

• Intern

  • Aug 2011 - Aug 2011

  Work experience that involved working alongside fund managers and traders. Required analysing and maintaining portfolios for clients, determining levels of risk and following the stock market. Work experience that involved working alongside fund managers and traders. Required analysing and maintaining portfolios for clients, determining levels of risk and following the stock market.



Fleming Family & Partners Asset Management

• Work experience

  • Jul 2011 - Jul 2011

  A one week work experience course that included various talks and presentations from many professionals in wealth and asset management from across London. The week culminated with a Dragons Den style exercise with teams pitching a business to the executives of FF&P to invest in their idea. A one week work experience course that included various talks and presentations from many professionals in wealth and asset management from across London. The week culminated with a Dragons Den style exercise with teams pitching a business to the executives of FF&P to invest in their idea.



Lime Promotions

• Co founder & Event Coordinator

  • Sep 2009 - Jun 2011

  Established a sports marketing & events company at university that created bespoke events targeting students. E.g. Student Boxing events- Beatboxing- that continues today as an annual legacy event at Newcastle University. Created all marketing and sales materials, signed up sponsors including Aspers Casino Group and Grainger Games Co, and event organisation. Established a sports marketing & events company at university that created bespoke events targeting students. E.g. Student Boxing events- Beatboxing- that continues today as an annual legacy event at Newcastle University. Created all marketing and sales materials, signed up sponsors including Aspers Casino Group and Grainger Games Co, and event organisation.