Chinapat Racharborirugs

Country Manager - Thailand at ClassPoint
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Location
Thailand, TH

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Experience

    • Singapore
    • Higher Education
    • 1 - 100 Employee
    • Country Manager - Thailand
      • Jan 2022 - Present

      • Conducted in-depth market research, and successfully launched the product • Developed and implemented a social media strategy that grew the community by 300% in the first year • Created a paid bid strategy, leading to a 50% increase in website leads • Managed all aspects of influencer campaigns and established strong relationships with key industry influencers • Collaborated with the Ministry of Education at a national level to establish partnerships and increase brand visibility • Conducted in-depth market research, and successfully launched the product • Developed and implemented a social media strategy that grew the community by 300% in the first year • Created a paid bid strategy, leading to a 50% increase in website leads • Managed all aspects of influencer campaigns and established strong relationships with key industry influencers • Collaborated with the Ministry of Education at a national level to establish partnerships and increase brand visibility

    • Marketing Communications Executive
      • Jan 2019 - Feb 2021

      • Plan marketing communication, spot on social trends and media planning • Create and maintain content and collaborate with the outsourced copywriter to ensure convincing content, marketing and PR news • Create video content – Storyboard, filming and editing • Proofread and translate marketing literature (brochures, press releases etc) to be used to augment the brand’s presence in the market • Coordinate with graphic designer to accomplish artwork and marketing materials • Select and Collaborate with celebrities, KOLs and media to endorse and influence branding and product seeding • Create marketing campaigns designed to inform people about new product availability • Explore business partnership to expand more customer databases and offer them our partners’ privileges and discounts Show less

    • France
    • Real Estate
    • Market Executive
      • Feb 2018 - Oct 2018

      • In consult with Market Managers to manage supplier accounts • Resolve issues related to reservation, allotment, cancellations etc. • Participate in market and competition research • Evaluate production and determine to follow up action. • Working as a translator and interpreter from time to time. • In consult with Market Managers to manage supplier accounts • Resolve issues related to reservation, allotment, cancellations etc. • Participate in market and competition research • Evaluate production and determine to follow up action. • Working as a translator and interpreter from time to time.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2017 - Nov 2017

      • Completed Business Development Research – Lead Generation Project • Captured new leads to increase sales through online and offline tactics • Assisting on Online Advertising campaigns management • Completed Business Development Research – Lead Generation Project • Captured new leads to increase sales through online and offline tactics • Assisting on Online Advertising campaigns management

Education

  • Central South University
    Master's degree in Applied Economic (Chinese Government Scholarship), International Trade
    2012 - 2015
  • Greystone College
    Diploma of International Business Management, International Business Management
    2016 - 2017
  • Prince of Songkla University
    Bachelor of Arts - BA (First Honors), Chinese for Communication/Business
    2008 - 2012

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