Head of Retail

• Jan 2023 - Present

Area Manager

• Jul 2022 - Dec 2022

Operation Excellence Leader

• Dec 2021 - Jun 2022

Digital Communication Manager

• Nov 2018 - Aug 2020

I was fully accountable for planning and executing targeted marketing strategies for the brand to ensure improved product reach and brand positioning across all marketing channels. I was also handling and managing external media agencies and cascading requirements and achieving better recognition of our products and related services.Key Highlights:✓ Launched ‘My Volkswagen’ app resulting in an increase of 75% in new user registration.✓ Upgraded Volkswagen brand website from CMS5.0 to CMS6.0 system.✓ Redirected marketing budget to performance media with a 0.8% increase in commercial visibility and an 8% increase in website visits.✓ Collaborated with key influencers resulting in a 4.1% improvement in brand familiarity and a 52% increase in social media engagement. Show less

PR & Communications Manager

• Nov 2017 - Oct 2018

As a PR & Communications Manager, I was responsible for managing public relations and brand communication across digital platforms to engage the target group and developing marketing and advertising material to launch campaigns aimed at improving the brand image. I also handled the annual marketing budget where I made strategic reforms in line with pre-defined brand profitability targets.Key highlights:✓ Improved the share of voice witnessing 13% annual growth.✓ Led the company to secure top rank among our competitors.✓ Increased social engagement registering 18% growth in followers and expanded brand reach by 60%. Show less

Marketing Communication Manager

• Sep 2016 - Oct 2017

I was responsible for handling all marketing communication tasks and ensuring the effectiveness of campaigns in driving product sales. I was also responsible for formulating efficient plans of action to achieve better engagement and website traffic. I planned the marketing budget and liaised with eternal media agencies for better digital campaigns to increase product visibility.Key Highlights:✓ Led the #PinkBeetle Digital Co-op Campaign selling 20 cars in 20 min.✓ Increased the digital marketing expenditure by 22% that was 34% of the annual budget.✓ Successfully ran the Passat GP campaign generating 4.5 million YouTube views. Show less

Retail Marketing Manager

• Feb 2015 - Aug 2016

I planned retail marketing strategies within budget parameters and coordinated with new dealers in the region to come up with profitable solutions to drive product sales.Key Highlights:✓ Delivered regional marketing plan using dealer marketing strategy.✓ Liaised with regional dealers and achieved a year-on-year marketing investment growth of 16%.✓ Launched an online test-drive registration platform that efficiently added 3,000 prospects annually.✓ Handled the brand’s social media page across all well-established platforms. Show less

Sales Field Manager

• Jul 2014 - Jan 2015

Sales Field Manager

• Aug 2012 - Jun 2014

Marketing Specialist

• Apr 2008 - Jul 2012

Regional Sales Management

• Jul 2006 - Mar 2008