Paid Advertising Executive

• Oct 2022 - Present

Digital Strategist

• Jan 2022 - Jul 2022

- Building and managing multi-channel paid advertising campaigns for clients across Google Ads, Facebook, Instagram, LinkedIn, and more- Creating engaging creatives aligned with industry trends that convert clicks into sales- Continuously optimise campaigns to deliver the best results for clients- Writing engaging ad copy that converts clicks into sales- Reviewing sales and performance data, pulling campaign insights and creating insightful reports from Facebook Business Manager and Google AdWords- Coming up with new ideas and tactics and develop concepts that align with the client’s goals- Actively involved in meetings and discussions to plan campaigns, compare results and provide insights and expertise;- Collaborating with internal teammates to deliver the best results for clients. This means meeting deadlines, being proactive, and being flexible in my delivery.

Digital Marketing Coordinator

• Nov 2021 - Jan 2022

Social media planning, content creation and schedulingCreating effective and actionable strategies and ideas for our clients across a range ofindustries.Involvement in client meetings, daily communication, strategy sessions, presentations and relevant client interactions.Providing excellent communication and project management on client campaigns.Working with a team of marketing specialists across a range of areas including Paid Social, Paid Search, SEO, Social Media, EDMs and Marketing Automation to ensure JRNY Digital provides an unbeatable experience and fantastic results to our clients.Communicating with internal teammates to deliver the best results for our clients. Review performance data, pulling campaign insights and creating insightful reports from Facebook Business Manager, Google AdWords and other relevant platformsComing up with new ideas and tactics and develop concepts that align with the client’s goals;

Digital Marketing Coordinator

• Feb 2022 - Jun 2022

Pro bono marketing coordination of digital platforms. Executing the overarching goal of brand awareness and sponsorships to allow the charitable organisation to help disadvantaged and vulnerable groups across Australia. Pro bono marketing coordination of digital platforms. Executing the overarching goal of brand awareness and sponsorships to allow the charitable organisation to help disadvantaged and vulnerable groups across Australia.

Digital Marketing Assistant

• Aug 2021 - Nov 2021

Management of social media accounts, ensuring these social accounts are in line with industry trends, language, and techniques.This management includes curating social plans, creating content (both stills & video) for posts and stories, caption writing and schedulingForm and nurture relationships with clients for collaborative projects and general representation of the brand through social.Copywrite blog posts for digital platforms, including content creation, copywriting & scheduling.Decode analytics to ensure social media is reaching optimal engagement.Production and creative direction when shooting our digital content.

Digital Marketing Intern

• Jul 2021 - Nov 2021

Role will be working with a range of real world retail clients gaining experience with digital marketing, social media advertising, search engine optimisation, content creation, website management, copywriting, and reporting Role will be working with a range of real world retail clients gaining experience with digital marketing, social media advertising, search engine optimisation, content creation, website management, copywriting, and reporting