Chief Marketing Officer

• Aug 2023 - Present

Head Of Operations Wisconsin & Minnesota

• Aug 2021 - Aug 2023

Marketing Director

• Apr 2018 - Aug 2021

Merchandising & Planning Strategy, North America

• Nov 2015 - Feb 2018

Drive promotion-planning and strategy of the merchandising plan across various channels (on-site merchandising, Email, Brand, CRM, Affiliates) and liaise with key cross-functional teams to enhance consumer-merchandising experiences.

Head of Merchandising, Groupon Goods

• Nov 2015 - Sep 2016

Responsible for creation and strategy of marketing calendar across mobile, web, email, and paid marketing channels (Display, SEM, Affiliates). Work cross-functionally with product teams to implement internal tool and customer experience initiatives. Manage creative development and strategy of all marketing assets.

Senior Manager, Partnerships & Operations

• Nov 2013 - Nov 2015

Created, maintained and managed Ideel Style Shop on Groupon Goods by working cross-functionally with stakeholder teams to build the best assortment for the Goods customer utilizing Ideel inventory. Responsibilities included weekly reporting, merchandising collaboration with buying teams, implementing cross-marketing opportunities, and forecasting and assessing trends with Planning and Finance teams. Also created additional brand marketing and revenue opportunities with national brands and influencers by way of partnerships and giveaways. Show less

Associate Sales Manager

• Dec 2011 - Oct 2013

Facilitated and merchandised multi-faceted sales for well-respected interior designers, influencers, film studios, and celebrities. Created reporting templates, analyzed data and forecasted sales based on trends. Sole curator for weekly vintage event. Worked cross-functionally with Business Development to implement new franchises and develop relationships.

Merchandising Assistant, Inventory

• Jun 2011 - Dec 2011

Assisted Inventory Buyer to manage inventory in bi-coastal warehouses. Facilitated weekly clearance events from selection to pricing and visual merchandising.