Experience

• 

  Jacent

  • South Africa

  • Graphic Designer

    • Aug 2023 - Jan 2024
    • South Africa

    Aligned outdated packaging with new brand guidelines to accurately reflect brand identity and resonate with target audiences, which stood out from the competition. Designed artwork concepts to visually represent brand image and product characteristics, ensuring a cohesive look and feel. Effective...

• 

  mothers2mothers

  • South Africa
  • Non-profit Organizations
  • 400 - 500 Employee

  • Lead Graphic Designer

    • Dec 2019 - Aug 2023

    Orchestrated brand-building initiatives at mothers2mothers, resulting in heightened brand recognition and resonance through amplified visibility and stakeholder connections. Directed effective artwork concepts communicating the organization's mission and values, fostering brand loyalty and engagement among target audiences. Offered mentorship to a peer designer and shared insights with team members, enhancing team efficiency and effectiveness by deepening their understanding of brand identity and communication strategies.

  • Graphic Designer

    • Jan 2015 - Nov 2019

    Led the efforts in developing and maintaining a strong brand identity across all channels, crafting guidelines and templates to ensure consistency. This proactive approach resulted in enhanced brand recognition, trust and functionality for all employees. Led the initiative to update and rejuvenate outdated branding across various channels, providing creative direction and preparing high-quality graphics. This effort resulted in a modernised brand image and improved audience engagement. Managed medium to large design projects, coordinating with junior team members and third-party vendors to ensure timely delivery and adherence to brand standards. This project management excellence led to streamlined processes and high-quality deliverables.

• 

  Allbrandnoflakes

  • Observatory, Cape Town

  • Graphic Designer

    • Mar 2014 - Jan 2015
    • Observatory, Cape Town

    Efficiently managed multiple projects at a time, adapting to evolving requirements and deadlines, ensuring timely delivery without compromising the integrity of the work. Took ownership of projects from concept to execution, providing artwork for print and digital applications that precisely met ...

• 

  Fabriek

  • Cape Town, Western Cape, South Africa

  • Graphic Designer

    • Mar 2013 - Feb 2014
    • Cape Town, Western Cape, South Africa

    Collaborated with team members and brand manager to brainstorm, refine, and execute desktop publishing concepts that met client standards, utilising Adobe software for efficient publication maintenance and timely project delivery. Created visually captivating layouts, graphics, and high-quality v...

• 

  Rain Productions

  • Graphic Designer

    • Apr 2010 - Feb 2013

    Redefined marketing materials for fast-paced events industry, boosting brand visibility and engagement.Mastered Rhino 3D software to visualize activations and products, enhancing creativity and client satisfaction.Stayed ahead of industry trends, integrating new tools and techniques to drive inno...

• 

  G2Design

  • Cape Town, Western Cape, South Africa

  • Student Intern

    • Mar 2009 - May 2009
    • Cape Town, Western Cape, South Africa