Ceili Cascarano

Senior Vice President, Growth at Seven Starling
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Contact Information
Location
Atlanta, Georgia, United States, GE
Languages
  • English -

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5.0

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Thomas Luchino

Ceili is a strong leader with the ability to manage multiple projects and deliver on each with excellence. In addition, she is a joy to work with and is very respectful to both people and process.

eFilm Studio

Ceili does creative writing for our company. She constantly submits high quality work, requires no supervision, and is very reliable. We are always pleased with her creative abilities. We would gladly recommend her.

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Experience

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Senior Vice President, Growth
      • Mar 2023 - Present

      Seven Starling is a digital platform making high-quality mental healthcare more accessible for new mothers and caregivers. With specialized therapy, peer support, and in-app exercises, Seven Starling uses the most effective, proven methods to treat common perinatal mood disorders like postpartum depression and anxiety Seven Starling is a digital platform making high-quality mental healthcare more accessible for new mothers and caregivers. With specialized therapy, peer support, and in-app exercises, Seven Starling uses the most effective, proven methods to treat common perinatal mood disorders like postpartum depression and anxiety

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Mentor
      • 2023 - Present
    • United States
    • Hospitals and Health Care
    • 200 - 300 Employee
    • Children's Friends Volunteer
      • Jan 2023 - Present
    • United Kingdom
    • Design
    • 1 - 100 Employee
    • Supporter
      • Jan 2021 - Present
    • United States
    • Biotechnology Research
    • Advisor
      • Mar 2022 - Present
    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • (Acquired) Vice President, Growth Strategy
      • Sep 2021 - Mar 2023

      Led growth and GTM, including Business Development, Marketing, Sales, Payer Strategy, Partnerships and Member Operations. Partnered with large payers in value based and FFS arrangements across Lines of Business including Commercial, Medicare Advantage and Medicaid. Led growth and GTM, including Business Development, Marketing, Sales, Payer Strategy, Partnerships and Member Operations. Partnered with large payers in value based and FFS arrangements across Lines of Business including Commercial, Medicare Advantage and Medicaid.

    • United States
    • Health, Wellness & Fitness
    • Strategy & GTM Consultant
      • Jun 2019 - Nov 2021

      Strategy & GTM consulting work for startups and Fortune 50 companies including Somn.co, GSK, and J&J. Strategy & GTM consulting work for startups and Fortune 50 companies including Somn.co, GSK, and J&J.

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • (Acquired) Vice President Strategic Partnerships
      • Nov 2020 - Jun 2021

      Acquired mental health startup (June 2021). Acquired mental health startup (June 2021).

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Harlem Capital Angel Spring 2021
      • Apr 2021 - May 2021
    • Law Practice
    • 1 - 100 Employee
    • Director, External Innovation (Growth Strategy)
      • Jun 2018 - Jun 2019

      Aligned C-Suite of Consumer division to new strategy for emerging white space in digital health, including in market experimentation and analyzing and advocating for strategic investments and partnerships.

    • Senior Strategy Manager, External Innovation (Growth Strategy)
      • May 2016 - May 2018

      Business strategist and marketer who sat in R&D and led and influenced global cross-functional team across R&D, Marketing, Supply Chain, BD & Finance to make equity investments and partnerships in emerging innovation areas. Built business cases, defined strategy and evaluated investments by performing due diligence, market and competitive analysis, and assessing viability of technology, business model and consumer insights.

    • Senior Brand Manager (Marketing & Commercial Leader)
      • Jan 2015 - May 2016

      Commercial Leader who managed $250MM portfolio. Experiences included strategic business planning, P&L management, forecast & analytics, pricing strategy, consumer insights, and strategic partnerships.

    • Brand Manager (Marketing & Commercial Leader)
      • Aug 2013 - Dec 2014

      Commercial leader on $75MM portfolio. Experiences included new business models, P&L management, new product launch, portfolio relaunch, advertising & communications, digital strategy, and retail strategy.

    • Associate Brand Manager (Marketing)
      • Jul 2010 - Jul 2013

      KY ABM: Advertising & Communications, Business Plan, Trade Strategy, Media Strategy, Digital Strategy, Agency ManagementRogaine ABM: Private Label Defense Strategy, Forecasting, Consumer Promotions, New Packaging Launch

    • United States
    • Manufacturing
    • 700 & Above Employee
    • MBA Marketing Intern
      • Nov 2009 - Mar 2010

      Assisting in brand and channel management in commercial markets on brands such as KLEENEX, Scott, and Wypall. Assisting in brand and channel management in commercial markets on brands such as KLEENEX, Scott, and Wypall.

    • United States
    • Oil and Gas
    • 700 & Above Employee
    • Global Marketing MBA Summer Intern
      • 2009 - 2009

      Managed Chevron and Texaco Consumer Credit Cards promotions in U.S. and Canada that gained a projected 870MM consumer impressions and ensured creative materials aligned with brand strategy. Managed Chevron and Texaco Consumer Credit Cards promotions in U.S. and Canada that gained a projected 870MM consumer impressions and ensured creative materials aligned with brand strategy.

    • United States
    • Manufacturing
    • Marketing Manager
      • 2006 - 2008

      Developed integrated marketing events for companies including AT&T, Powerade, Dick’s Sporting Goods, Food Lion, Humana, and Saturn, with budgets ranging from $100,000 to $2MM Developed integrated marketing events for companies including AT&T, Powerade, Dick’s Sporting Goods, Food Lion, Humana, and Saturn, with budgets ranging from $100,000 to $2MM

Education

  • Emory University - Goizueta Business School
    MBA, Brand Management
  • The University of Georgia
    BA, English & History

Community

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