Experience

BABs

• United States
• Marketing Services
• 1 - 100 Employee

• CEO & Founder

  • Dec 2021 - Present

  New York City Metropolitan Area BABs Labs is a Web3 marketing agency offering customized solutions to help companies develop their brand identity, tell their story, build their technology, and connect to their community. We don’t believe in competition in Web3. To us, it’s all about authenticity. Our approach to your team and product development is centered around highlighting all the diverse and authentic elements of your brand and then communicating that to your audience. We believe that this… Show more BABs Labs is a Web3 marketing agency offering customized solutions to help companies develop their brand identity, tell their story, build their technology, and connect to their community. We don’t believe in competition in Web3. To us, it’s all about authenticity. Our approach to your team and product development is centered around highlighting all the diverse and authentic elements of your brand and then communicating that to your audience. We believe that this is the only way to achieve promising results and organic growth in the space. Show less



Cheeze, Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Strategic Advisor

  • May 2022 - Present

  United States Cheeze is a decentralized creator economy platform that enables brand activation for imagery on-chain. 80% of the assets that brands use for campaigns are images and only 2% of content creators are able to monetize their work. Cheeze has created an app that allows the 98% of creators that have yet to monetize their work to connect with brands that are in need of raw content from creators on the ground engaging with authentic culture. Brands have the power to move the creator… Show more Cheeze is a decentralized creator economy platform that enables brand activation for imagery on-chain. 80% of the assets that brands use for campaigns are images and only 2% of content creators are able to monetize their work. Cheeze has created an app that allows the 98% of creators that have yet to monetize their work to connect with brands that are in need of raw content from creators on the ground engaging with authentic culture. Brands have the power to move the creator economy, but creators and users need a platform that makes the connection seamless and profitable, Cheeze has accomplished just this. Have a phone, connect with brands and monetize your content! Show less



Outlier Ventures

• United States
• Venture Capital and Private Equity Principals

• Mentor

  • May 2023 - Present

  London, England, United Kingdom



websh3

• Public Relations and Communications Services

• Co-Founder

  • May 2022 - Present

  New York, United States BABs Labs launched websh3 to support diverse leaders in building a more inclusive Web3 ecosystem that prioritizes sustainability. It's time to put our words into action so that this new, vibrant space can generate a positive social and environmental impact. websh3 is an experience, not a conference. Our interactive events seek to connect teams, ignite partnerships and drive funding to projects moving the needle.



Tecient

• United Kingdom
• Advertising Services

• Tecient Co-Founder ► A PRESCIENT METHOD OF PUBLICIZING TECHNOLOGY TO A GLOBAL AUDIENCE

  • Nov 2019 - Nov 2021

  United Kingdom Tecient was born out of the need to bridge the gap between technical and creative in the blockchain, crypto, FinTech and DeFi space. The market is changing and right now we are at the precipice of massive technological innovation that will impact society as a whole. In order to bring these technologies to the forefront we need to help these sectors create messages and strategies that allow complex technologies gain mass understanding and adoption. ☆ WHAT I DO ☆ Work with… Show more Tecient was born out of the need to bridge the gap between technical and creative in the blockchain, crypto, FinTech and DeFi space. The market is changing and right now we are at the precipice of massive technological innovation that will impact society as a whole. In order to bring these technologies to the forefront we need to help these sectors create messages and strategies that allow complex technologies gain mass understanding and adoption. ☆ WHAT I DO ☆ Work with technology leaders and teams to come up with meaningful messages and holistic strategies that are focused on reaching more users and adopters. ☆ HOW I WORK ☆ Through deep-thinking sessions, I cultivate a creative space to discover the story at the core of the business. I ask questions that result in an emerged vision that defines the company’s why, it’s how, and charts the course to the future. This then guides the operational strategy to move the business forward through a series of strategies, from content to PR to DevRel and anything in-between. ☆ WHAT COMPANIES GAIN ☆ ►Sharp clarity of vision and a story that will resonate internally and externally. ►The ability to align their business model and growth strategy with their clarified vision. ► Supportive action plan that can be put into play asap and support to carry it out. This is not just a plan for others to do, but rather a plan that we participate in carrying out, a complete team that integrates into the business' team. ☆ EXPERTISE I LEVERAGE ☆ Marketing Strategy │ Strategic Vision │ In-depth Fintech Experience │ Blockchain and Crypto Experience │ Product Marketing │ Strategic Business Partnering │ Thought Leadership │ Marketing & Communications │ Public Relations │ Growth Hacking │ GTM Marketing │ Content Strategy │ ICO Campaigns │ DevRel and Marketing Strategy www.tecientagency.com Show less



REIZ

• Manufacturing

• Partner, Strategic Advisory Services ►Built bespoke strategies to spur growth & capture market share

  • Sep 2017 - Nov 2019

  Global As Partner with this boutique consulting firm, my aim was to create tailored business strategies for our client companies based on the belief that true implementation comes from within—through buy-in to the company’s greater purpose. Our proprietary model included the creation of small working groups made up of key company stakeholders to focus on key challenge areas. Giving ownership of the actionable solutions to the clients themselves energized them to cascade buy-in across the… Show more As Partner with this boutique consulting firm, my aim was to create tailored business strategies for our client companies based on the belief that true implementation comes from within—through buy-in to the company’s greater purpose. Our proprietary model included the creation of small working groups made up of key company stakeholders to focus on key challenge areas. Giving ownership of the actionable solutions to the clients themselves energized them to cascade buy-in across the organization. ☆ HIGHLIGHTED ENGAGEMENTS ☆ ►Enabled a WiFi startup that was experiencing high attrition and lack of clarity in the R&D strategy to improve its internal alignment, create KPI-linked operational processes, and gain the strategic direction needed to supercharge market share growth. ►Drove top- and bottom-line growth for Southern Spain’s largest printing company. Initiatives supported included a performance-driven sales strategy, productivity-boosting process improvement, and the launch of a new marketing division with clear KPIs for each role. ►Put an IoT company that was at risk of investment loss on the path to market share gains. Initiatives included aligning sales and marketing strategies to new investor targets, overhauling the financial model to align with product and service lines, and reducing dependency on government grants. ☆ EXPERTISE LEVERAGED ☆ Organizational Alignment │ Trusted Business Advising │ Strategic Business Partnering │ Sales & Marketing │ SaaS Industry │ Technology Startups │ Financial Modeling │ Project Management │ Supply Chain │ Operational Efficiency │ Stakeholder Management Show less



Aspirant

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• MARKETING & COMMUNICATIONS DIRECTOR ►Built a strong brand voice and drove awareness to spur growth

  • Jul 2016 - Jul 2017

  London, United Kingdom As a key member of the executive leadership team of this innovative boutique consulting firm, I not only developed its first-ever marketing roadmap, but I also championed a complete rebrand to align its messages with its new business model. With a clean slate, I started with the “Why?” and then began crafting the crucial messages that would guarantee that the brand would not just survive, but would thrive. Together with my team, we made remarkable headway: ☆ SIGNATURE… Show more As a key member of the executive leadership team of this innovative boutique consulting firm, I not only developed its first-ever marketing roadmap, but I also championed a complete rebrand to align its messages with its new business model. With a clean slate, I started with the “Why?” and then began crafting the crucial messages that would guarantee that the brand would not just survive, but would thrive. Together with my team, we made remarkable headway: ☆ SIGNATURE ACHIEVEMENTS ☆ ► Evangelized a focused and comprehensive content marketing plan to tap into a lucrative market and move away from the staffing service messages remaining from the early business model—an effort projected to drive 27% growth within 18 months. ► Developed a thought leadership strategy within consulting and technology for the company’s president that exceeded expectations in terms of media impressions and web traffic impact. ► Overhauled the company website (see project attached here as media) and all social media accounts to clarify the brand message, appeal to today’s modern readers, and give a laser-focus to our key differentiators—our technology suite and our disruptive business model. ►Led an internal marketing initiative to gain buy-in for business model adaptation and to bring a performance culture to the organization that skyrocketed engagement. Launched an intranet and developed valuable marketing collateral to support the sales teams. ☆ EXPERTISE LEVERAGED☆ B2B Marketing│Thought Leadership│Market Positioning│Digital Strategy│Change Management│ Brand Building & Brand Strategy│Team Building & Leadership│Strategic Planning│Internal Communications│Competitive Analysis│Corporate Identity│Lead Generation│Niche Market Show less



Abengoa Water

• Spain
• Mining

• DIRECTOR OF MARKETING & COMMUNICATIONS ►Built brand globally and enabled high-8-figure projects

  • May 2013 - Jun 2015

  Abengoa Water – Seville, Spain When I joined Abengoa Water, I had a clear mandate to make the business stand out, in particular in its mission-critical U.S. market. Diving into such a highly technical industry wasn’t easy, but I learned quickly to navigate that complexity and find creative ways to appeal to a larger audience through strategic PR, marketing, and thought leadership initiatives. ☆ SIGNATURE ACHIEVEMENTS☆ ►Played an instrumental role in securing city council approval on an $85M water project in… Show more When I joined Abengoa Water, I had a clear mandate to make the business stand out, in particular in its mission-critical U.S. market. Diving into such a highly technical industry wasn’t easy, but I learned quickly to navigate that complexity and find creative ways to appeal to a larger audience through strategic PR, marketing, and thought leadership initiatives. ☆ SIGNATURE ACHIEVEMENTS☆ ►Played an instrumental role in securing city council approval on an $85M water project in southern Texas by leading a strategic communications plan. ►Fortified Abengoa’s position in Africa, delivering $20M in annual revenue through a solid marketing campaign. A key factor in this success was my ability to build a KOL network that influenced local communities. ►Shared in the company’s success as it won Water Company of the Year Award, a high-profile accolade awarded by Global Water Intelligence. The vigorous social media and email marketing campaign I led was a critical factor behind our win. ►Orchestrated the inauguration of the first desalinization plant in Accra, Ghana, an event that attracted the country’s government VIPs, garnered more than 5K in media impressions, and led to closure of a second water plant deal in the country. ►Developed and executed a solid thought leadership strategy for the CEO that led to media attention from the industry’s #1 publication among many others and a 250% increase in social media traffic. ☆ EXPERTISE LEVERAGED ☆ Global Marketing Campaigns│PR & Communications Strategies│Social Media & Email Marketing Campaigns│High-Profile Event Planning│Thought Leadership│Strategic Influence│New Market Penetration│Media Relations│KOL Networks│Publicity Strategies Show less



NA Consulting and Executive Training Services

• MANAGING DIRECTOR / FOUNDER, NA Consulting & Branding, 2012–2014 / CONSULTANT, Open Five, 2008–2012

  • Aug 2008 - Apr 2014

  Sevilla Area, Spain My time as a Consultant with Open Five, and then later as I branched off on my own with NA Consulting, represented an incredible learning experience in my marketing journey. As I worked with companies spanning startups to multinational firms in need of brand positioning and global marketing assistance, I developed an ability to be agile, adapting my strategy to rapidly shifting priorities to ensure my clients’ success. I tackled everything from grant acquisition planning to… Show more My time as a Consultant with Open Five, and then later as I branched off on my own with NA Consulting, represented an incredible learning experience in my marketing journey. As I worked with companies spanning startups to multinational firms in need of brand positioning and global marketing assistance, I developed an ability to be agile, adapting my strategy to rapidly shifting priorities to ensure my clients’ success. I tackled everything from grant acquisition planning to international expansion initiatives where brand positioning and marketing messaging were critical. ☆ SIGNATURE ACHIEVEMENTS☆ ►Created a high-ROI social media campaign for the Illinois Office of Tourism that delivered exceptional improvement in Latino market awareness. The campaign was run a second time due to its high impact. ►Through solid marketing collateral, helped seal the deal on a multimillion-dollar energy project in Brazil for an energy multinational, reinforcing the company’s position as clear market leader. ►Enabled an R&D group to win over the scientific community on their new patented solar energy technology by helping them hone a high-impact pitch. ►For tech startup, Glamping Hub, dramatically improved user engagement through a web revamping. ►Secured vital EU funds for Abengoa Solar by ensuring that their unique brand messages came across clearly in their proposals. Abengoa Solar was able to triple the number of proposals sent out—with my help—and more than doubled its positive responses. ☆ EXPERTISE LEVERAGED ☆ Social Media Strategy│Key Messaging│Web Overhaul│Communications Support│Grant Acquisition│Brand Positioning│Pitch Development│International Expansion Show less



Cannon Design

• United States
• Retail
• 1 - 100 Employee

• MARKETING ASSISTANT & OFFICE MANAGER►Developed pitches that led to multimillions in LEED projects

  • Mar 2006 - May 2007

  Chicago,Il I was privileged to develop my early marketing interest and expertise within a top-20 U.S. architecture firm. This was really my first taste for marketing and was pivotal in my career. ☆ EXPERTISE LEVERAGED ☆ Pitch Development│Event Planning│Project Management│LEED Coordinator



ALDO Group

• Canada
• Retail
• 700 & Above Employee

• STORE MANAGER►Gained early-career leadership capabilities and “in-the-trenches” sales exposure ALDO

  • Sep 2002 - Jun 2004

  Greater Milwaukee Area While finishing my college degree, I worked my way up to Store Manager. This was a balancing act that taught me a great deal about time management and prioritization. This role not only exposed me—early on in my career—to the challenges of leadership, but it also gave me merchandising and sales insight, which has been invaluable to me as a marketing professional. ☆EXPERTISE LEVERAGED☆ Team Leadership│Coaching & Mentoring│Merchandising│Sales Leadership│Time Management