Catherine Kennedy
Operations Associate at dot.LA- Claim this Profile
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Bio
Credentials
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Online Certificate Program in Social Emotional Arts (SEA)
UCLArts & HealingSep, 2021- Sep, 2024 -
Students - Class projects
CITI ProgramFeb, 2022- Sep, 2024
Experience
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dot.LA
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United States
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Media Production
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1 - 100 Employee
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Operations Associate
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Oct 2022 - Present
• Execute company operations-focused directives, projects and initiates in partnership with leadership, sponsorship, and editorial teams• Planning and implementing annual company programming with partners such as Bank of America and The Annenberg Foundation, meeting weekly with senior executives about strategy• Event Marketing, copywriting and content creation, independently prioritizing and managing multiple projects to deliver action items on time• Managed creation & content on dot.LA website, event pages, and ticketing websites while answering inquiries• Created social media copy and oversaw the posting of content on dot.LA channels (IG, Twitter, LinkedIn)• Coordinating all communications to staff, speakers, attendees, and stakeholders for company events• Generated copy for both dot.LA daily newsletter and weekly e-blasts• On a team of two, planned and executed two 700+ person events including dot.LA's annual Tech Summit & LA Tech Week event and staff events• Coordinated monthly dot.LA dinners with upcoming LA Tech Founders and community members• Gained deep understanding of interconnected technology ecosystem in the Los Angeles area, including some of the largest private equity firms and non-profits Show less
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Event Coordinator
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Aug 2022 - Oct 2022
• Assisted pre-planning and program creation for largest event of the year, the two-day dot.LA Summit, including 30 speakers and 600+ attendees • Spearheaded all communication to speakers, attendees, stakeholders, and staff to coordinate them from initial outreach to logistics and event execution• Created marketing assets and promotional copy for dot.LA social media channels, weekly e-blasts to subscribers, and more• Agenda and schedule management, RSVPs, calendaring, and answering inquiries• Running events on-site, managing relationships with sponsors and vendors• Attended meetings with executives, coordinating panelists and more while taking notes to keep track of information and action items Show less
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Loyola Marymount University, College of Business Administration
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United States
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Higher Education
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1 - 100 Employee
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Marketing Ambassador
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Aug 2020 - Aug 2022
• Created marketing content for graduate and undergraduate programs • Coordinated promotional content for CBA's events across social media channels to effectively target stakeholders • Learned to effectively utilize Sendible to ensure prompt content release and maximize engagement • Advanced professional communication skills, including scriptwriting and pitching content ideas to the Dean of the College • Created marketing content for graduate and undergraduate programs • Coordinated promotional content for CBA's events across social media channels to effectively target stakeholders • Learned to effectively utilize Sendible to ensure prompt content release and maximize engagement • Advanced professional communication skills, including scriptwriting and pitching content ideas to the Dean of the College
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Loyola Marymount University
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United States
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Higher Education
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700 & Above Employee
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Supervisor
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Aug 2021 - May 2022
· Coordinated staff to ensure prompt and correct set up for each event as well as vendor deliveries to ensure campus spaces are stocked· Ensured the proper booking, set up, and take down of events in University spaces for org meetings and higher-education conferences
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Front Line Staff, Malone Student Facilities
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Jan 2018 - Aug 2021
• Ensured the setting up and taking down of campus events and professional meetings• Coordinating with on and off-campus vendors for events, student org meetings, and higher ed conferences
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IAU Institute for American Universities
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France
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Higher Education
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1 - 100 Employee
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Consulting Intern
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Jun 2020 - Aug 2020
• Researched and analyzed global trends in the fashion-sustainability industry • Generated target benchmarks to assist the launch of Ethical Green Gorgeous, a new brand focused on connecting mindful consumers with ethical organizations • Developed a unique marketing strategy to appeal to US consumers • Created sample social media content and feed based on industry competitors • Researched and analyzed global trends in the fashion-sustainability industry • Generated target benchmarks to assist the launch of Ethical Green Gorgeous, a new brand focused on connecting mindful consumers with ethical organizations • Developed a unique marketing strategy to appeal to US consumers • Created sample social media content and feed based on industry competitors
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Nordstrom
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United States
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Retail
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700 & Above Employee
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Sales Associate
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May 2019 - Aug 2019
• Developed strong customer service etiquette and retail professionalism • Advanced an understanding of how to best deliver for customers needs • Routinely attended product workshops for brands such as Mother Denim and Spanx • Worked Nordstrom's annual Anniversary Sale, my team sold the most of any TBD Department nationwide • Developed strong customer service etiquette and retail professionalism • Advanced an understanding of how to best deliver for customers needs • Routinely attended product workshops for brands such as Mother Denim and Spanx • Worked Nordstrom's annual Anniversary Sale, my team sold the most of any TBD Department nationwide
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Los Gatos Baby & Kids
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United States
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Retail
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Sales Associate and Social Media Intern
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Aug 2014 - Jun 2015
• Responded to needs of customers, managed orders, and worked register • Set up boutique’s outside displays and posted content to its social media accounts • Responded to needs of customers, managed orders, and worked register • Set up boutique’s outside displays and posted content to its social media accounts
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Education
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2018 - 2022
Loyola Marymount University
Bachelor's degree, Communication and Media Studies -
2018 - 2022
Loyola Marymount University
Minor, Public Relations
Community
