Marketing Specialist

• Nov 2020 - Present

Digital Designer

• Jan 2017 - Present

Lucky Tea, Toronto, Ontario, Canada Website Designer & Developer ● Designed and developed the official website to promote the Tea shop and Chinese tea culture● Provided pixel and detail perfect menu redesign based on previous menu● Developed an organized and logical website index to advertise business franchiseD Delicious Café, London, OntarioDesigner ● Designed and developed a website to introduce the café and its products ● Designed a menu consisting of both textual explanation and graphic demonstration of products● Developed an interactive system allowing customers to make orders and payment onlineThe Dental Anesthesia COACH, Toronto, Ontario, CanadaWebsite Designer & Developer ● Redesigned the organization’s website to better promote its products and services to the public● Frequently and effectively communicated with the employer to provide updates on the website and social media● Proficiently used Wix to complete and maintain the website

Social Media Coordinator

• Aug 2020 - Feb 2021

Account Executive

• Jul 2020 - Jan 2021

● Proposed website redesigning plans to help clients achieve their objectives● Analyzed products differentiation and competitive advantage● Conducted research on clients' industry to create feasible ways for clients to serve their customers digitally ● Proposed website redesigning plans to help clients achieve their objectives● Analyzed products differentiation and competitive advantage● Conducted research on clients' industry to create feasible ways for clients to serve their customers digitally

Digital Media Coordinator

• Nov 2019 - Dec 2020

● Managed corporate public account on social media platforms including WeChat and Instagram to strengthen the branding and create a connection with the target market● Created digital contents including posters, videos, banners, captions and articles to keep the company’s social media accounts active and interesting● Redesigned the company’s brochures and email receipt to build a welcoming brand image ● Designed and produced paid advertisement in the form of videos, posters and articles to increase public awareness on Instagram, Youtube, Tencent Video and Wechat Official Accounts Platform● Actively sought for food influencers and negotiated to build a collaborative relationship to spread the brand image on popular social media platforms