Caryl M.
Senior Marketing Automation Consultant at Unreal Digital Group- Claim this Profile
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Topline Score
Bio
Olivia Lee
Caryl has been an integral part of the Marketo launch at Ricoh Canada. She has exceptional understanding of Marketo and Salesforce and truly understands the operations of Ricoh to ensure all details are reflected in the programs we build. Caryl is able to quickly organize and manage her team to deliver complex projects and often times on tight timelines. I would not hesitate to recommend Caryl and her team.
Syeda Hafsa Imran
Caryl is one of the most brilliant Director of Communications that I ever had the pleasure of working with. She is very engaging and thorough in addressing the business initiatives. Caryl has exceptional breadth and depth of marketing and business experience. She is extremely enthusiastic about her work and has a creative/positive outlook in helping businesses become the "Industry leaders". Last but not the least, Caryl is very talented in multiple areas including making a simple idea and magically transforming them into what I would call a work of art!
Olivia Lee
Caryl has been an integral part of the Marketo launch at Ricoh Canada. She has exceptional understanding of Marketo and Salesforce and truly understands the operations of Ricoh to ensure all details are reflected in the programs we build. Caryl is able to quickly organize and manage her team to deliver complex projects and often times on tight timelines. I would not hesitate to recommend Caryl and her team.
Syeda Hafsa Imran
Caryl is one of the most brilliant Director of Communications that I ever had the pleasure of working with. She is very engaging and thorough in addressing the business initiatives. Caryl has exceptional breadth and depth of marketing and business experience. She is extremely enthusiastic about her work and has a creative/positive outlook in helping businesses become the "Industry leaders". Last but not the least, Caryl is very talented in multiple areas including making a simple idea and magically transforming them into what I would call a work of art!
Olivia Lee
Caryl has been an integral part of the Marketo launch at Ricoh Canada. She has exceptional understanding of Marketo and Salesforce and truly understands the operations of Ricoh to ensure all details are reflected in the programs we build. Caryl is able to quickly organize and manage her team to deliver complex projects and often times on tight timelines. I would not hesitate to recommend Caryl and her team.
Syeda Hafsa Imran
Caryl is one of the most brilliant Director of Communications that I ever had the pleasure of working with. She is very engaging and thorough in addressing the business initiatives. Caryl has exceptional breadth and depth of marketing and business experience. She is extremely enthusiastic about her work and has a creative/positive outlook in helping businesses become the "Industry leaders". Last but not the least, Caryl is very talented in multiple areas including making a simple idea and magically transforming them into what I would call a work of art!
Olivia Lee
Caryl has been an integral part of the Marketo launch at Ricoh Canada. She has exceptional understanding of Marketo and Salesforce and truly understands the operations of Ricoh to ensure all details are reflected in the programs we build. Caryl is able to quickly organize and manage her team to deliver complex projects and often times on tight timelines. I would not hesitate to recommend Caryl and her team.
Syeda Hafsa Imran
Caryl is one of the most brilliant Director of Communications that I ever had the pleasure of working with. She is very engaging and thorough in addressing the business initiatives. Caryl has exceptional breadth and depth of marketing and business experience. She is extremely enthusiastic about her work and has a creative/positive outlook in helping businesses become the "Industry leaders". Last but not the least, Caryl is very talented in multiple areas including making a simple idea and magically transforming them into what I would call a work of art!
Credentials
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ABM Certification: Foundations
DemandbaseDec, 2017- Sep, 2024 -
Marketo Certified Solutions Architect
MarketoAug, 2016- Sep, 2024 -
Adobe Certified Expert-Marketo Engage Business Practitioner
AdobeFeb, 2023- Sep, 2024 -
Marketo Certified Expert
MarketoNov, 2013- Sep, 2024 -
Toronto Marketo User Group Leader
MarketoMay, 2014- Sep, 2024
Experience
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Unreal Digital Group
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United States
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Advertising Services
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1 - 100 Employee
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Senior Marketing Automation Consultant
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Jan 2023 - Present
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MASS Engines
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Canada
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Advertising Services
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1 - 100 Employee
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Lead Management Consultant
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Jan 2020 - Sep 2022
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D2L
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Canada
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E-Learning Providers
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700 & Above Employee
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Director, Marketing Operations
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Apr 2018 - Jan 2020
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Perkuto
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Canada
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Advertising Services
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1 - 100 Employee
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Marketo Certified Solutions Architect
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Apr 2015 - Apr 2018
Marketo Certified Solutions Architect I joined Perkuto in 2015 as a Senior Consultant, providing marketing strategy on campaign operations, automation and lifecycle management to 20+ clients. In 2016, I was promoted to Team Lead and have enjoyed adding coaching and mentorship of our delivery team in my role. I am excited to continue to support Perkuto's goal to create a better workplace and deliver the best customer experience. Key Components of my role: - Marketing Automation Management (Marketo) - CRM Management (Salesforce.com) - Project Management - Sales and Marketing Alignment - Lifecycle and Funnel Marketing - Marketing Strategy - Team Management - Account Based Marketing Achievements: - Marketo Certified Solutions Architect - Marketo Certified Expert - Toronto User Group Leader - Marketo Champion - MarketoLive Certified - Demandbase ABM Certification Show less
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Slimband
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Canada
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Wellness and Fitness Services
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1 - 100 Employee
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Director of Communications
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2011 - Apr 2015
- Marketing Automation Expert for ExactTarget, Marketo Marketing Automation Platforms, responsible for platform integration, lead and client nurturing campaigns, landing page customization and scoring programs- Sales Manager sales development representatives and consultant team providing ongoing coaching, mentoring, and user training for Salesforce.com - Call Centre Implementation Project Manager and Administrator: Telax software for 20+ person call centre - Providing ongoing reporting on Call Centre, Sales, Marketing and Service KPIs through Salesforce.com, Marketo and Telax Show less
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Salesforce Administrator | Lead Generation Manager
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2010 - Apr 2015
- Comprehensive database management and migration from LifeCHARTS and Salesforce.com- User management, configuration, customization, report and dashboard development, data management- Develop and maintain documentation on processes, policies, application configuration, and help related materials including training manuals - Manage operational requests and troubleshoot issues, working with diverse user groups.- Deliver training and communication to 90+ users
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Customer Service Supervisor
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Feb 2006 - 2011
- Development and execution of training programs for Sales Representatives and Sales Consultants- Management of Call Centre Customer Sales Representative team- Proven track record of meeting and exceeding conversion targets - Commission and Sales Performance reporting through Salesforce.com
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Best Buy
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Retail
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700 & Above Employee
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CSR, Operations Senior | Viewpoint Team Captain
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Jun 2004 - Feb 2006
- Conducted one-on-one coaching, performance evaluations with Operations Customer Service Representatives (1-2) - Promoted value added benefits such as Card Care, Product Service Plans. - Daily invoice retrieval and deposit reporting. - Team Captain for Viewpoint committee - Improved safety and quality of working environment - Event Coordinator for charity and team building events - Conducted one-on-one coaching, performance evaluations with Operations Customer Service Representatives (1-2) - Promoted value added benefits such as Card Care, Product Service Plans. - Daily invoice retrieval and deposit reporting. - Team Captain for Viewpoint committee - Improved safety and quality of working environment - Event Coordinator for charity and team building events
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Sales Associate | Key Holder
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Aug 2003 - Aug 2004
- Privately owned jewelry store - Responsible for store opening and closing - Commended for highest sales October 2003 - Privately owned jewelry store - Responsible for store opening and closing - Commended for highest sales October 2003
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Hudson's Bay Company
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United States
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Retail
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700 & Above Employee
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Gift Registry Consultant
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Jul 2000 - Oct 2003
- Consultation with new registrants - Building and updating registry items - Transfer and order completion using MS Office and Main Frame System - Consultation with new registrants - Building and updating registry items - Transfer and order completion using MS Office and Main Frame System
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Community
