Carolyn Fenton
Vice President, Business Development at Cannella Media DTC, LLC- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Pamela Russo
Carolyn is a rare find in marketing/sales development in that she can take an idea from RFP/concept all the way through to the results phase, tweaking programs as they run to make sure both the clients and users needs are met. She knows how to manage people in different functions, provides insightful input and ideas, knows how to get needed buy in from the editorial and sales organizations, has excellent client/agency relationships and is a pleasure to work with every day. TMZ is not always an easy sell to blue chip clients and the agencies that represent them, but Carolyn has found a way to create programs that not only broken new business, but had those brands returning business as well. She was also key in breaking the first cross platform programs (TV, digital, mobile) for clients like Sony and Dr. Pepper. She is an excellent addition to any sales marketing team and a true professional.
Scott Loos
Carolyn was a terrific team member. She's very collaborative and tenacious when it comes to time sensitive issues. She handles pressure very well and delivers. Additionally, she openly shares her knowledge of best practices when it comes to delivering sponsorship concepts for clients. Carolyn is highly accountable for her work and does everything she can to ensure that sponsorship programs are flawlessly executed on the client's behalf.
Pamela Russo
Carolyn is a rare find in marketing/sales development in that she can take an idea from RFP/concept all the way through to the results phase, tweaking programs as they run to make sure both the clients and users needs are met. She knows how to manage people in different functions, provides insightful input and ideas, knows how to get needed buy in from the editorial and sales organizations, has excellent client/agency relationships and is a pleasure to work with every day. TMZ is not always an easy sell to blue chip clients and the agencies that represent them, but Carolyn has found a way to create programs that not only broken new business, but had those brands returning business as well. She was also key in breaking the first cross platform programs (TV, digital, mobile) for clients like Sony and Dr. Pepper. She is an excellent addition to any sales marketing team and a true professional.
Scott Loos
Carolyn was a terrific team member. She's very collaborative and tenacious when it comes to time sensitive issues. She handles pressure very well and delivers. Additionally, she openly shares her knowledge of best practices when it comes to delivering sponsorship concepts for clients. Carolyn is highly accountable for her work and does everything she can to ensure that sponsorship programs are flawlessly executed on the client's behalf.
Pamela Russo
Carolyn is a rare find in marketing/sales development in that she can take an idea from RFP/concept all the way through to the results phase, tweaking programs as they run to make sure both the clients and users needs are met. She knows how to manage people in different functions, provides insightful input and ideas, knows how to get needed buy in from the editorial and sales organizations, has excellent client/agency relationships and is a pleasure to work with every day. TMZ is not always an easy sell to blue chip clients and the agencies that represent them, but Carolyn has found a way to create programs that not only broken new business, but had those brands returning business as well. She was also key in breaking the first cross platform programs (TV, digital, mobile) for clients like Sony and Dr. Pepper. She is an excellent addition to any sales marketing team and a true professional.
Scott Loos
Carolyn was a terrific team member. She's very collaborative and tenacious when it comes to time sensitive issues. She handles pressure very well and delivers. Additionally, she openly shares her knowledge of best practices when it comes to delivering sponsorship concepts for clients. Carolyn is highly accountable for her work and does everything she can to ensure that sponsorship programs are flawlessly executed on the client's behalf.
Pamela Russo
Carolyn is a rare find in marketing/sales development in that she can take an idea from RFP/concept all the way through to the results phase, tweaking programs as they run to make sure both the clients and users needs are met. She knows how to manage people in different functions, provides insightful input and ideas, knows how to get needed buy in from the editorial and sales organizations, has excellent client/agency relationships and is a pleasure to work with every day. TMZ is not always an easy sell to blue chip clients and the agencies that represent them, but Carolyn has found a way to create programs that not only broken new business, but had those brands returning business as well. She was also key in breaking the first cross platform programs (TV, digital, mobile) for clients like Sony and Dr. Pepper. She is an excellent addition to any sales marketing team and a true professional.
Scott Loos
Carolyn was a terrific team member. She's very collaborative and tenacious when it comes to time sensitive issues. She handles pressure very well and delivers. Additionally, she openly shares her knowledge of best practices when it comes to delivering sponsorship concepts for clients. Carolyn is highly accountable for her work and does everything she can to ensure that sponsorship programs are flawlessly executed on the client's behalf.
Experience
-
Cannella Media DTC, LLC
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Vice President, Business Development
-
Sep 2020 - Present
-
-
-
United Esports
-
Germany
-
IT Services and IT Consulting
-
Senior Account Executive
-
May 2019 - Mar 2020
-
-
-
The Blast
-
United States
-
Entertainment Providers
-
1 - 100 Employee
-
Director, Sales, Marketing & Publicity
-
Jul 2017 - Feb 2019
-
-
-
FOX Sports
-
Broadcast Media Production and Distribution
-
700 & Above Employee
-
Director, Sales Integration
-
Mar 2015 - May 2017
-
-
-
TMZ
-
Media Production
-
200 - 300 Employee
-
Director, Marketing & Sales Development
-
Jul 2011 - Feb 2015
Responsible for all stages of strategic development and creative execution of revenue generating, integrated marketing solutions for all TMZ properties - digital, on-air and 360-degree platform (TMZ.com, TMZ TV, TMZ Live, TMZ Sports, TMZ Tour, TooFab.com, Fishwrapper and more).Work directly with Senior Management, Ad Sales, Editorial, Programming, On-air and Digital executives as well as external customers (agencies/clients) to translate the needs of the target's brand into sellable and executable program across a wide variety of industries including Consumer Packaged Goods, Auto, Entertainment, Retail, Tech & Telecom, etc.Creatively and efficiently respond to client/agency RFPs & creative requests with on-time proposals, creative decks, and sizzle reels – as well as proactively approach brands who campaign messaging/demo aligns with TMZ to creatively and uniquely reach a massive, mainstream audience of nearly 60 million unique visitors. Proactively identifies advertisers that would be a good fit for TMZ and all its affiliate websites by working with Media Research and Sales Management. Responsible for the development, management and execution all creative campaigns (digital & on-air) from start to finish by working collaboratively with client/agency and series Executive Producers to amplify campaign messaging/goals to the TMZ audience. Responsible for the marketing of the TMZ brand by building out thoughtful go-to-market strategies for new TMZ brand extensions by working closely with Telepictures, PR, Business Development and other Studio partners/stakeholders to establish a leadership position for developing a strategic approach to the marketplace for all current and future TMZ products. Show less
-
-
Senior Manager, Marketing & Sales
-
Jan 2009 - Jun 2011
-
-
Publicist & Marketing Manager
-
May 2006 - Jan 2009
Publicity• Generated awareness & exposure for the TMZ brand (TMZ.com & launch of TMZ TV) • Oversaw all interview requests for local & national press (print, electronic, broadcast, etc)• Maintained & distributed article pickup & mentions from print, electronic, broadcast, etc• Fulfilled & distributed press requests (video clips, stills, etc) from national & local media outlets such as CNN, Fox News, LA Times etc. • Assisted with the organizing & scheduling of daily radio & affiliate talkbacks as well media & radio tours• Wrote & distributed press releases (print & electronic)• Pitched stories to appropriate press (print, electronic, broadcast, etc)• Maintained internal press distribution list & developed relationships with these contacts• Assisted with the overall publicity plan & strategies• Worked with WB Marketing & Affiliate teams on the implementation of various promotions, sweepstakes, etc• Chaired weekly publicity calls with Telepictures, TMZ & WB teams.Marketing• Managed reporting systems & web analytics including detailed analysis -- tracking and reporting on key metrics including tracking trends & forecasting traffic• Prepared daily, weekly & monthly reports, lists & charts of web traffic• Competitor analysis• Responsible for optimizing site traffic; outreach to drive traffic to the website • Responsible for supplying and analyzing market data as well as forecasting & anticipating trends.• Supplied ad-hoc research development for management, sales and finance departments.• Worked on the development of marketing plans and annual budgets.• Collaborated with AOL ad sales team & manage all online advertising inventory, programming & sponsorship opportunities• Worked with AOL sales teams to assess sell-through rates and forecast future demand• Responsible for month end ad revenue reporting & financial forecasting Show less
-
-
-
Movielink
-
Entertainment Providers
-
1 - 100 Employee
-
Marketing Analyst
-
Feb 2005 - Apr 2006
-
-
Community
