Head of Marketing & Growth

• Jan 2022 - Present

Healthcare Marketing and Customer Experience Strategist, Author & Speaker

• Jan 2014 - Present

Author of ‘Fully Booked – Dental marketing secrets for a full appointment book’, over 2,000 copies sold.One of Australia's leading experts and trusted advisors on growing a healthcare practice using strategic marketing. Delivering coaching and consulting to the healthcare industry across Australia and New Zealand. Business came to me for inspiration, a way forward, and a strategic approach to executing strategic healthcare marketing.

Winner of the Dental Industry Professional Of The Year (ADIA 2018)

• Mar 2018 - Mar 2018

I am delighted and honoured to have won this award recognising my collaborative work with industry partners and demonstrated commitment to working with regulatory authorities and dental bodies to further their member’s education.Key Issues For The Dental Industry —Convened by the Australian Dental Industry Association (ADIA), the peak business organisation representing dental product manufacturers and suppliers, the Australian Dental Industry Professional Of The Year Award recognises individual success in strengthening either an employee’s company or the entire dental industry thus encouraging other individuals to also be the best that they can be. Entries were made on behalf of professionals working within business across the dental industry, indeed a record number of entries were received this year which makes Carolyn’s success something remarkable indeed.Ms Dean was recognised not only for her technical knowledge, but also her collaborative work with industry partners and demonstrated commitment to working with regulatory authorities and dental bodies to further their member’s education.There are more than two hundred businesses that provide products and services to dental practices. This award places Carolyn in a special class of leader, a person who sets the standard that others can look up to.

Head Of Marketing and Customer Experience (Bupa Dental Corporation)

• Feb 2020 - Aug 2021

Bupa Dental Corporation is the largest operator of Dental Practices across Australia and New Zealand with over 260 practices, with revenue of circa $500 million. Fully accountable for the budget, strategy of 3 national brands plus overseeing the marketing support of franchise-style brands across Australia & New Zealand. Accountable to drive marketing performance improvement of the dental portfolio that spans 180 brands through a digital-first mentality, utilization of data and CRM tools/software, and automating processes, working closely with all departments to realise new patient growth, retention and market share objectives.

Managing Director

• Apr 2009 - Jul 2021

My Dental Marketing / Wellsites is a dental, healthcare and medical full-service marketing agency and winner of 3 high profile dental industry awards in 2018 Built the business from through to sale, to deliver marketing and website solutions for healthcare and dental practices, with a team of graphic designers, copywriters and website developers in multiple locations. My Dental Marketing / Wellsites is a dental, healthcare and medical full-service marketing agency and winner of 3 high profile dental industry awards in 2018 Built the business from through to sale, to deliver marketing and website solutions for healthcare and dental practices, with a team of graphic designers, copywriters and website developers in multiple locations.

Board Member and Co Founder

• Jan 2011 - Dec 2017

The First Seeds Fund is committed to breaking the cycle of poverty and abuse at the grass roots of Australia. Our purpose is to improve the lives of women and children in Australia – with a focus on community support, education programs and employment opportunities. The First Seeds Fund is committed to breaking the cycle of poverty and abuse at the grass roots of Australia. Our purpose is to improve the lives of women and children in Australia – with a focus on community support, education programs and employment opportunities.

Founder

• 2004 - May 2009

IntoFocus provided health and wellness professionals with the essentials knowledge & tools required to enable them to maximise their private practice success. IntoFocus provided health and wellness professionals with the essentials knowledge & tools required to enable them to maximise their private practice success.

Professional Services Sales Manager

• Aug 1999 - Jan 2004

As a Professional Services Sales Manager, I worked with the local EMC district managers and sales staff to identify, structure and price and close Professional Services opportunities within their accounts. As a Professional Services Sales Manager is was active in pre-sales activities to lend delivery and job scope credibility as well as experience credibility. As a Professional Services Sales Manager, I worked with the local EMC district managers and sales staff to identify, structure and price and close Professional Services opportunities within their accounts. As a Professional Services Sales Manager is was active in pre-sales activities to lend delivery and job scope credibility as well as experience credibility.

Senior Technical Consultant

• 1997 - 1999

With Sequent Professional Services I worked on a number of large, successful high end UNIX projects for key UK blue-chip companies. These projects were carried out either as part of a Sequent team or working independently. These projects commonly involve working to challenging timescales, working closely with customers, internal Sequent departments and third parties with significant travel throughout the UK. With Sequent Professional Services I worked on a number of large, successful high end UNIX projects for key UK blue-chip companies. These projects were carried out either as part of a Sequent team or working independently. These projects commonly involve working to challenging timescales, working closely with customers, internal Sequent departments and third parties with significant travel throughout the UK.

Senior Technical Consultant

• 1993 - 1997

As a technical consultant in the area of performance benchmarking, my role was in a strongly customer orientated environment. My involvement was in pre and post sales support, application development or delivery on a domestic and international basis, including extended periods of time in South Africa and India. Project plans were agreed upon, taking into account the business needs, issues and requirements of the customer. I then took a prime role in setting up and running performance tests and analysis of both system and application performance.