Founder / Digital Marketing Strategist

• Apr 2020 - Present

I work with nonprofits and social enterprises of all sizes and across many cause areas, including public health, human rights and social justice, education, environmental conservation and animal welfare. I am a strategic partner who will build a plan, then roll up my sleeves to help you achieve your goals. I’m here to help you grow your digital communications, fine-tune your messaging, and embrace marketing and communications best practices—all in the name of impact. Services include: • Digital marketing, fundraising & communications strategy • Messaging & branding • Digital campaign planning & implementation • Social media advertising • Google Ad Grants • Foundational SEO • Copywriting • Website audits • Email marketing Show less

Communications Specialist - Freelance

• May 2020 - Jan 2021

• Consult with Black Fox Philanthropy to develop strategic fundraising communications and grant templates for domestic and international nonprofits • Clients include The Press Forward, Timmy Global Health, Invest in Kids, and Fundación Mi Sangre • Consult with Black Fox Philanthropy to develop strategic fundraising communications and grant templates for domestic and international nonprofits • Clients include The Press Forward, Timmy Global Health, Invest in Kids, and Fundación Mi Sangre

Marketing Strategist

• Jul 2018 - Apr 2020

• Developed and executed integrated marketing plans and campaign strategies for clients in the nonprofit, association, education, and government sectors • Crafted messaging platforms for clients that define who they are, why they exist, and what sets them apart • Managed digital advertising for clients including Facebook & Instagram, Google Ads, and display advertising • Wrote web copy, blogs, emails, and social media content for clients and the agency • Developed and executed SEO strategies for clients that include optimized copywriting, site structure improvements, and link-building • Spoke publicly at conferences on behalf of the agency Show less

Marketing & Communications Specialist - Freelance

• May 2018 - Aug 2018

Marketing & Communications Manager

• Feb 2014 - Jul 2017

• Developed and executed strategic marketing plans for all programs, initiatives, and events • Managed data-driven content marketing program including email, social media, and blog • Directly managed the marketing coordinator and a team of interns • Created content for all print collateral and on behalf of executive leadership • Prepared unique impact reports for major funders collaboratively with a third-party designer • Delivered TV and radio interviews on behalf of the organization; point of contact for reporters • Photographed all events, staff headshots, and website images • Scripted, coordinated, and directed all video projects Achievements • Created winning 2016 SXSW panel submission and produced panel • Led copyediting and design for IT’S TIME TEXAS’ first white paper and case studies • Co-wrote and produced “Living Healthier” educational video series • Secured $10,000/year Google AdWords grant and managed ad development • Designed Facebook campaign; increased page likes by 459% in 6 months at 32 cents/like • Launched successful Instagram account leveraging contests and strategic hashtag usage • Increased Twitter following by 241% and executed two #HealthierTexas Tweetchats; both trended regionally and received more than 1 million impressions Show less

AmeriCorps State & National/College Access Coach

• Aug 2013 - Jul 2014

• Designed and delivered an after-school curriculum for 43 underserved high school juniors that guided students through all aspects of the college application process • Contributed to Community Outreach Workgroup: researched and collaborated with compatible community organizations; represented College Forward publicly at events • Contributed to AmeriCorps Awareness Week Marketing & Outreach Committee: met weekly, designed and managed the week-of-events website, created social media content, photographed events, and contributed to creating all promotional materials Show less

Peer Tutor

• Jan 2010 - May 2013

• Employed to help students understand concepts and complete assignments for courses such as Conflict & Negotiation, Fundamentals of Speech Communication and Narrative Ethics

Speaker's Assistant

• Jan 2013 - Apr 2013

• Created all presentation materials for a workshop led by Dr. Phillip Glenn on workplace conflict resolution for employees at the American Association of Anatomists; assisted in leading the workshop

Government Relations Intern

• Jan 2013 - Apr 2013

• Supported the senior director of government relations by conducting congressional research and preparing informational materials for elected officials • Designed internal & external materials to reflect organizational rebranding • Supported the senior director of government relations by conducting congressional research and preparing informational materials for elected officials • Designed internal & external materials to reflect organizational rebranding

Opportunity Nation Intern/Fellow

• Jan 2012 - Sep 2012

• Supported the events & outreach coordinator in planning the Opportunity Nation Summit with 1,200 attendees at Georgetown University (September 2012). Prepared speaker briefs, managed guest list in Salesforce and assisted speakers backstage day-of • Communicated regularly with 90 Opportunity Leaders to track and support their grassroots efforts nationwide •Created social media content, blog posts and newsletter articles •Planned & facilitated the Opportunity Connects webinar series, and Speak the Change Poetry Town Hall at Emerson College with State Representative Dan Winslow Show less