Carolina Estévez

Head of Marketing & Corporate Affairs at Interbanking
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR
Languages
  • English Full professional proficiency
Skills

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Gabriela Wajnerman

Trabajé con Carolina en el lanzamiento del primer OMV de Argentina QUAM, quien luego se llamó Tuenti. Tuve la oportunidad de conocer a una profesional sumamente creativa, analítica, dispuesta al debate y a co-crear para encontrar la mejor solución siempre. Con su forma tan cálida de ser, traslada al trabajo su energía, genera un ambiente de confianza y comodidad. Deseo volver a coincidir con Caro en un nuevo proyecto por su capacidad profesional y personal de entregarse a los proyectos y a las personas.

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Credentials

  • Generative AI for Digital Marketers
    LinkedIn
    Sep, 2023
    - Sep, 2024

Experience

  • Interbanking
    • Argentina
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Head of Marketing & Corporate Affairs
      • Apr 2022 - Present

      Responsible for Interbanking's marketing strategy, creation of the area, definition of business objectives, structure, budget and management. Responsible for Interbanking Corporate Affairs. * Definition of the Interbanking mktg strategy * Organization of the area in its entirety, creation from scratch. * Management of market research studies, NPS and financial insights. * E-commerce management * Management and creation of the Interbanking spokesperson * Interbanking Corporate Affairs Management • Full management of the advertising and media budget. • Brand positioning reference within the company. * Reference of the digital marketing strategy of the company. * Responsible for performance strategy and means to achieve business results. • Design the strategy and creativity of campaigns on the different products based on the annual marketing plan. * Responsible for the definition of the entire media strategy, both branding and performance * Definition of advertising campaigns Show less

  • GST, Financial Group
    • Head of Branding
      • Aug 2021 - Apr 2022

      * Responsible for the construction and positioning of the S.T Group and the 9 companies of the Group. https://www.grupost.com.ar/nuestra-empresa/las-companias/ • Total management of the advertising and media budget. • Reference of brand positioning within the company. * Reference of the digital marketing strategy of the company. * Responsible for the performance and means strategy to achieve business results. • Design the strategy and creativity of campaigns about the different products based on the annual marketing plan. * Responsible for the definition of the media strategy in its entirety, both branding and performance * Definition of advertising campaigns. Show less

  • Tuenti Argentina
    • Argentina
    • Telecommunications
    • 1 - 100 Employee
    • Head of Digital and Branding Tuenti Argentina
      • Apr 2013 - May 2021

      * Responsible for the construction and positioning of the brand. • Total management of the advertising and media budget. • Reference of brand positioning within the company. • Design the strategy and creativity of campaigns about the different products based on the annual marketing plan. * Responsible for the definition of the media strategy in its entirety, both branding and performance * Definition of advertising campaigns * Digital relationship of the Tuentis and their digital experience * Creation, leadership and development of the growth of a brand that started from the beginning with a digital and innovative heart. Show less

  • Movistar Argentina
    • Argentina
    • Telecommunications
    • 1 - 100 Employee
    • Head of Digital and Branding
      • Jun 2006 - Apr 2013

      • Social Media Marketing: definition and execution of branding strategies, brand positioning and visibility, and digital business development. • Planning and development of content and digital campaigns in multiscreen formats. • Content development for Movistar Argentina's official accounts on Facebook, Twitter, Google+, YouTube, Pinterest & Instagram. • Content development for the Movistar Argentina website. • Coordination and content development of the digital relationship platform: www.micomunidad.movistar.com.ar • Custody of global brand standards at the local level and development of institutional communication and regulations for the use of local brand and corporate image. • Development of new types of commercial premises and image for corporate buildings. • Development of furniture and elements for Point of Sale and Service Centers. • Supervision of brand communication in ATL, BTL communication pieces, direct marketing, web, social networks, cobranding notices. • Planning and generation of content and campaigns on Social Networks. • Definition of strategy and brand presence in sponsorships and corporate events. • Local coordination of the Movistar rebranding strategy. • Local implementation of global work tools (Brand room and Brand Guardianship). Show less

  • Squaw Valley Alpine Meadows Foundation (SAF)
    • Hispanica Media Public Relations Specialist
      • Dec 2002 - May 2003

      Responsible for the media public relations strategy of the ski center with the Hispanic community. Responsible for the media public relations strategy of the ski center with the Hispanic community.

  • Kayak Cafe
    • Canada
    • Restaurants
    • Advertising Specialist
      • Jun 2002 - Nov 2002

      Responsible for the advertising strategy and the relationship with the community Hispanic. Responsible for the advertising strategy and the relationship with the community Hispanic.

  • Squaw Valley
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Advertising Specialist
      • Dec 2001 - Jun 2002

      Responsible for the advertising strategy of the ski center and the relationship with the Hispanic community. Responsible for the advertising strategy of the ski center and the relationship with the Hispanic community.

  • Levis’Store
    • France
    • Retail
    • 700 & Above Employee
    • Visual merchandiser
      • Nov 2000 - Sep 2001

      Responsible for the visual strategy of the Levi´s Argentina stores. Responsible for the visual strategy of the Levi´s Argentina stores.

  • BAF WEEK BS.AS
    • Fashion Assistant
      • Sep 2000 - Oct 2000

      Production assistant of the event. Production assistant of the event.

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