Experience

Fat Tuesday

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Chief Operating Officer

  • Jun 2021 - Aug 2023

  Miami, Florida, United States Fat Tuesday, a GSP portfolio company (https://garnettstation.com), is the leading U.S. brand of frozen specialty drinks. For almost 40 years the company has established its footprint in the United States in tourism & entertainment hubs like Las Vegas, Florida, and New Orleans with a total of 88 stores in USA and 3 Stores in Mexico. During the time Carlos worked with Fat Tuesday, he led business Operations, Sales, Finance, Supply Chain, Technology, Sales Strategy, HR and, in the year of 2023,… Show more Fat Tuesday, a GSP portfolio company (https://garnettstation.com), is the leading U.S. brand of frozen specialty drinks. For almost 40 years the company has established its footprint in the United States in tourism & entertainment hubs like Las Vegas, Florida, and New Orleans with a total of 88 stores in USA and 3 Stores in Mexico. During the time Carlos worked with Fat Tuesday, he led business Operations, Sales, Finance, Supply Chain, Technology, Sales Strategy, HR and, in the year of 2023, Development as well. During this period, Carlos was able to rethink and innovate the company modus operandi, implementing: • POS system • Digital Menu Boards • Smart Safes • Proprietary Recipe Control • Maintenance Remote Training • Price Architecture • Price Police • Operation Standards • Operation Quality Procedures • Store Standards Evaluation • TIP police regulation • Store Staffing Structure Review • Standard Crew Scheduling/Shifts • KPI’s development Reports • New Vendors Development • Vendors Contract and Negotiation • SKU’s Review • Introduction of new flavors • New Construction Approach • New Development Strategy Show less



Business Acumen

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Founder & Consultant (Organizational Design - Sales - Distribution - Brand Incubation)

  • Jun 2020 - May 2021

  Miami, Florida, United States During COVID, Carlos concentrated Business Acumen approach as an incubator of projects in USA. Business Acumen works in partnership with the entrepreneurs analyzing opportunities in both sides, Brazil and USA. This work is based in: • Deep analysis of market opportunities • Field tests with the product • Detailed diagnosis of the challenges and opportunities • Identification of benchmarks/targets • Collaborative strategy development, preparation of the necessary action… Show more During COVID, Carlos concentrated Business Acumen approach as an incubator of projects in USA. Business Acumen works in partnership with the entrepreneurs analyzing opportunities in both sides, Brazil and USA. This work is based in: • Deep analysis of market opportunities • Field tests with the product • Detailed diagnosis of the challenges and opportunities • Identification of benchmarks/targets • Collaborative strategy development, preparation of the necessary action plan • Coaching/coordination for implementation Show less



BeMeals

• United States
• Consumer Goods
• 1 - 100 Employee

• Co-Founder&COO (Model Development/Design, Production site Implementation, R&D and Sales Strategy)

  • Oct 2017 - Jun 2020

  United States BeMeals is a food-tech company focused on supporting companies to improve their employees wellness. BeMeals solution allows companies to provide their employees with a high quality, nutritionally balanced, convenient and affordable meals 24/7. To make this possible, Carlos implemented an innovative sales process, which encompasses the following actions: • Designed, coordinated and supported the development of Proprietary process of sales, packaging and… Show more BeMeals is a food-tech company focused on supporting companies to improve their employees wellness. BeMeals solution allows companies to provide their employees with a high quality, nutritionally balanced, convenient and affordable meals 24/7. To make this possible, Carlos implemented an innovative sales process, which encompasses the following actions: • Designed, coordinated and supported the development of Proprietary process of sales, packaging and distribution. • Worked in collaboration with IoT engineer’s team on the development of the smart-freezer vending machine to be installed in the point of sales • Prospected a production facility available for rent (To reduce the allocation of resources in fixed assets) • Adjusted the facility for production according to pre-established parameters. • Adjusted the facility to the requirements of Florida Department of Agriculture and Consumer Services • Coordinated all certification process with Florida Department of Agriculture and Consumer Services • Coordinated James Beard Awards winners Chefs (Allen Susser and Michelle Bernstein) together with certified nutritionist in the menu development • Coordinated the company’s Production Chef in the master recipe execution and final parameters to go into production. • Established a partnership deal for distribution with UPS (utilizing the previously designed packaging system) • Led the sales team and all sales initiatives. In the middle of 2020, as agreed previously, after having completed all the pilot tests and reached the minimum viable product (MVP), Carlos completed his collaboration with BeMeals. Show less

• Founder & Consultant (Organizational Design - Sales - Distribution)

  • Jan 2013 - Sep 2017

  United States Business Acumen is a consulting company oriented to support mid-size companies in the process of business redesign. This work is based in a deep analysis of the company performance resulting in a detailed diagnosis, identifying opportunities and mentoring the definition of KPIs, benchmarks/targets and the preparation of the necessary action plan, being able to provide coaching for implementation.



Brex America LLC

• Warehousing and Storage
• 1 - 100 Employee

• Chief Executive Officer

  • Nov 2007 - Dec 2010

  United States Brex America was an Importer and Sales/Distribution Company specialized in Food and Beverage, operating in the USA with three warehouses strategically positioned in the East Coast and one authorized distributor operating West Coast. Carlos led the redefinition of business management strategies in order to achieve operating profit, which had not been reached since the establishment of Brex America. The operation was redesigned, and the company reached its break-even point in 6 months… Show more Brex America was an Importer and Sales/Distribution Company specialized in Food and Beverage, operating in the USA with three warehouses strategically positioned in the East Coast and one authorized distributor operating West Coast. Carlos led the redefinition of business management strategies in order to achieve operating profit, which had not been reached since the establishment of Brex America. The operation was redesigned, and the company reached its break-even point in 6 months, performing in the year of 2008 the first year end profitable P&L, since the company’s foundation. Two years later, though not showing losses in that period, due to the lack of synergy between Brex America and the other businesses of the corporation, and to protect the shareholders’ interests, Carlos recommended the liquidation of the business. The Board approved the proposition and designated Carlos to prepare and coordinate the liquidation, which was performed in late 2010, in accordance to the schedule and budget, without any liabilities. Invited to run other businesses for the same corporation in Brazil, Carlos decided to stay in the USA and pursue other challenges. Show less



Cervejaria Ambev

• Brazil
• Food and Beverage Services
• 1 - 100 Employee

• Regional Director

  • Apr 2003 - Sep 2006

  Brazil’s Central-Western and Northern Regions Ambev is part of Anheuser-Busch InBev SA/NV, commonly known as AB InBev, which is the world's largest brewer. In total AmBev has operations in 19 countries, about 30 beverage brands and more than 100 company-owned Distribution Centers in Brazil. AmBev’s Central-Western and Northern Regions, corresponds to 48% of Brazilian territory and holds a market share of 79% for beer and the Regional Director oversees Sales, Trade Marketing, Logistics, Administration, Finance and Human… Show more Ambev is part of Anheuser-Busch InBev SA/NV, commonly known as AB InBev, which is the world's largest brewer. In total AmBev has operations in 19 countries, about 30 beverage brands and more than 100 company-owned Distribution Centers in Brazil. AmBev’s Central-Western and Northern Regions, corresponds to 48% of Brazilian territory and holds a market share of 79% for beer and the Regional Director oversees Sales, Trade Marketing, Logistics, Administration, Finance and Human Resources. The Central-Western and Northern Regions were struggling to face new low price brands recently launched in the area. In order to maintain the business pillars (high market share and high profitability), Carlos reviewed the distribution model, the price policy by microregion and implemented the most vast coverage of AmBev’s Trade Marketing programs, resulting in a market share gain of 1.43 percentage points and surpassing all goals, with the business unity being also ranked among the best national performances regarding the implementation of AmBev’s Trade Marketing programs.

• Regional Operations Manager (Large Ops.)

  • Jan 2001 - Mar 2003

  São Paulo Area, Brazil Rethinking the modus operandi of sales operations in São Paulo, Carlos coordinated the efforts to review the sales/distribution routes, execution processes, sales strategy and trade-marketing actions. As a result of this work, AmBev-SP (with Brahma brand) won 4.4 percentage points of the market share in the State and also achieved the highest operation excellence indicators, regarding sales and distribution which were measured according to AmBev’s official Excellence Program.

• Direct Distribution Center Manager (Large Ops.)

  • May 1999 - Dec 2000

  São Paulo Area, Brazil Starting from the beginning two new sales/distribution operations at the city of São Paulo, Carlos led the project to implement two direct distribution centers in Brazil’s biggest city (budgets preparation and negotiation, building/assembly, recruiting and training all team, goals definition, vendors contracts negotiation and team management). Both distribution centers were implemented with no market share losses.

• Regional Operations Manager (Mid-Size Ops.)

  • Feb 1998 - Apr 1999

  Bahia state - Brazil Carlos reorganized the distribution system, redesigning the service areas, updating the distribution network and defining new trade-marketing actions in order to stop the falling tendency of the market share that had started two years before. During this period, AmBev -Ba (with Brahma brand) won 4 percentage points of the market share

• Regional Operations Manager (Small Ops.)

  • Sep 1996 - Jan 1998

  Northeast Brazil Carlos coordinated the re-launching of Skol brand at Brazil’s Northeast, by reviewing the logistics of distribution structure, utilizing existing distributors and selecting and training new operators. All the unattended areas were covered with the new distributors network for all states (Ce, Pi, Ma, To and Pa) in the Northeast of Brazil.

• Direct Distribution Center Sales Manager (Mid-Size Ops.)

  • Oct 1995 - Aug 1996

  Rio de Janeiro Area, Brazil Leading the sales department of Nova Rio unit, Carlos implemented the improvements that were developed in Maceió during the year of 1995.

• Direct Distribution Center Sales Manager (Small Ops.)

  • Jan 1995 - Sep 1995

  Maceió Area, Brazil AmBev – Maceió Direct Distribution Center traditionally presented the lowest operating profit of all AmBev distribution centers until 1994. Carlos redesigned the entire sales process, sales team compensation model and logistic of distribution, and simultaneously reduced the bad debts in a collaborative work with the Finance Department. As a consequence of this reengineering process, this business unit presented the best result of the year, among all Brazilian distribution centers, in 1995.

• Sales Administrative Manager

  • Sep 1993 - Dec 1994

  Ceará, Brazil Coordinating the price management and business performance analysis of Ceará Sales Department, Carlos developed and implemented the first price control tool, also implementing the first sales price policy ever utilized in AmBev. The system made that Sales Department capable to analyzing the impact of the price reduction in the margin to the sales promotions be worth making.

• Total Quality Control Coordinator

  • Jun 1992 - Aug 1993

  Rio de Janeiro Area, Brazil Carlos mentored the implementation of the Total Quality Program and provided training courses about quality-related tools in 5 AmBev’s plants.

• Executive Trainee

  • Nov 1991 - May 1992

  Rio de Janeiro Area, Brazil One of the 23 selected, to be part of AmBev’s new leadership generation. Carlos had the opportunity to be trained during 6 months in all the company’s departments. At the end of the training period, Carlos was appointed as Coordinator in the Total Quality Department.



Fundação Brasileira De Tecnologia Da Soldagem (FBTS)

• Engineer

  • Jan 1991 - Oct 1991

  Rio de Janeiro Area, Brazil Carlos assisted in field tests and in selection of companies to realize the field tests.