Experience

New Juice Distribuidora de Bebidas

• Brazil
• Food & Beverages
• 1 - 100 Employee

• Sales Coordinator | Key Account Management, Large Accounts & SMEs

  • Mar 2019 - Present

  Leader of the company's Commercial area, responsible for the sales strategy in the South Zone of São Paulo, from strategic/commercial planning, relationships with suppliers and customers, to market analysis, support in price definitions, portfolio management, etc., with ~1K customers in the portfolio and ~40% of the company's results. Portfolio clients: Rede Bem Barato, Kaçula, etc. Key activities: + Analyzing the market, competitors and consumer trends + Prospecting for new clients, proposing projects in line with each client + Contract management: negotiation, analysis, financial results, etc + Interface with 100% of the company's strategic areas, guaranteeing deliveries + Searching for commercial partnerships, boosting the brand and its products + Relationship with clients, analyzing opportunities and acting on deviations + Portfolio management: price analysis, attractiveness, customer profile, innovations + Stock management, diagnosing needs and deviations + POS strategy, focusing on brand positioning and product sales + Sell in Sell out management, as well as management of all SKUs + Leading 11 people Show less



Aurora Alimentos

• Brazil

• Process & Commercial Training Coordinator

  • Sep 2015 - Jan 2016

  Responsible for the strategy/process management and training of the commercial team of direct sales and distributors, he was involved in the preparation of all the strategic planning of the area, mapping the needs/processes of the areas, in addition to the construction of the entire training plan, with an impact on +1,000 people.Key activities:+ Strategic planning of the area, aligned with the business strategy+ Mapping/reviewing all processes, focusing on the customer journey+ Creation of consultation books (portals)+ Strong involvement with POS models+ Development of the training plan for the commercial area+ Survey of needs, prioritizing each action+ Application of training, monitoring the performance of the sales team on site+ Leading 4 people Show less

• Logistics Supervisor - Logistics Distribution Center

  • Aug 2012 - Jan 2016

  Acting in logistics management (Supply Chain) in the Rio de Janeiro sales operation; defined from demand planning, to logistics processes, implementation/management of operational indicators, financial analysis etc. with +270 people in his leadership.Key activities:+ Logistics planning, looking at the company's demand+ Working with the group's distribution center+ Fleet management, defining delivery routes, processes, etc+ Process strategy, creating standards books for 100% of the area+ Management of all strategic projects linked to the DC+ Structuring/management of indicators: Performance, Financial, Quality+ Relationship with all the company's strategic areas, as well as with clients+ Leadership of 90 teams, totaling over 200 people Show less



Pif Paf Alimentos S.A.

• Sales Representative

  • Sep 2010 - Nov 2012

  Working with the sales strategy/maintenance of ~150 POS in the Campos/RJ region, he was responsible for: + Deploying the product strategy in the POS (markets and retail) + Prospecting for new business and making existing accounts profitable + Strategic negotiations on gondola strategy, mainly with POS managers + Analysis of the customer journey, defining formats to boost sales + Presenting results to direct leaders Working with the sales strategy/maintenance of ~150 POS in the Campos/RJ region, he was responsible for: + Deploying the product strategy in the POS (markets and retail) + Prospecting for new business and making existing accounts profitable + Strategic negotiations on gondola strategy, mainly with POS managers + Analysis of the customer journey, defining formats to boost sales + Presenting results to direct leaders



Oi

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager | Retail Channel

  • Feb 2005 - Sep 2006

  Account Manager responsible for developing new business for Mobile products in the Retail Channel, he worked on positioning portfolios in the POS of major accounts (such as Casas Bahia, in the sales strategy for this segment, in prospecting/managing new partners (Dealers), as well as managing portfolio results. Key activities: + Channel sales planning + Positioning strategy for the mobile product at the POS + Negotiating space in markets, department stores, etc + Looking also at Owned Stores, negotiating where to open new units + Sales performance management, acting on deviations + Presenting results to the company's main stakeholders Show less



Grau Distribuidora de Bebidas LTDA.

• Sales Manager | Schincariol Distributor

  • Feb 2006 - Aug 2006

  Sales Manager for the company, responsible for launching the brand in the state of Espirito Santo, working from market mapping to portfolio negotiations and product sales. Key activities: + Defining the commercial strategy for the region + Managing the portfolio, from presentation to negotiation with clients + Market mapping and potential business + POS strategy, with a focus on accelerating the brand/sales in the state + Relationship with all the clients in the portfolio + Presentations of results Show less


Fênix Distribuidora de Bebidas LTDA.
• Sales Manager | AMBEV Distributor

  • Apr 1998 - Jul 2004