Experience

Arbo

• Germany
• 1 - 100 Employee

• Brand & Marketing Leader

  • Sep 2020 - 3 years 4 months

  Washington, District of Columbia, United States I drive awareness and demand for Arbo by ensuring all marketing content and brand properties have strategic rationale and provide value to customers and prospects (reached in owned, earned and paid distribution channels) across relevant personas, segments and industry sectors. • Own Arbo's visual and verbal brand voice — ensuring consistency in tone, style and design execution. • Conceptualize, author and manage the annual marketing plan and associated budget. • Plan… Show more I drive awareness and demand for Arbo by ensuring all marketing content and brand properties have strategic rationale and provide value to customers and prospects (reached in owned, earned and paid distribution channels) across relevant personas, segments and industry sectors. • Own Arbo's visual and verbal brand voice — ensuring consistency in tone, style and design execution. • Conceptualize, author and manage the annual marketing plan and associated budget. • Plan, coordinate, support and execute multi-channel marketing and sales enablement campaigns/activities. • Steward the brand by advocating for content strategy and design thinking throughout the organization; lead content activities and initiatives cross-functionally. Apply strong writing capability to support the development and strategic packaging of thought leadership content in channel-relevant formats. • Mentor and manage the efforts of marketing associates and interns (direct reports). Show less



Carey Ward | Creative

• Brand Marketing & Creative Consultant

  • May 2012 - 11 years 8 months

  Washington DC-Baltimore Area I help small businesses establish and meet marketing goals by providing strategic counsel, creative leadership, project management, and design execution for brand assets and campaigns across mediums and channels.



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Art Director

  • Jul 2015 - Apr 2020

  Bethesda, Maryland I led and supported the development of brand refreshes, activation campaigns, original photography libraries and other robust creative projects for many Marriott International hospitality brands. • Developed award-winning global visual brand identity for TownePlace Suites; led the design and launch of refreshes for Fairfield Inn and Delta Hotels — each including 100-150+ assets. Acted as brand lead and steward for 5+ Marriott brands and supported frequently on others; authored and owned… Show more I led and supported the development of brand refreshes, activation campaigns, original photography libraries and other robust creative projects for many Marriott International hospitality brands. • Developed award-winning global visual brand identity for TownePlace Suites; led the design and launch of refreshes for Fairfield Inn and Delta Hotels — each including 100-150+ assets. Acted as brand lead and steward for 5+ Marriott brands and supported frequently on others; authored and owned guidelines for brand design systems. • Collaborated with account teams to refine creative briefs, clarify objectives, and provide added value to internal brand marketing clients. Coordinated with external departments to ensure solutions were implementable and met cross-functional teams' objectives. • Art-directed brand photoshoots including lifestyle, architecture, and food; developed photography strategies and guidelines. • Provided thoughtful mentorship and creative direction to junior designers; collaborated with copywriters. Briefed and art-directed external contractors. Show less



Chesapeake Bay Candle

• United States
• Manufacturing
• 1 - 100 Employee

• Graphic Designer

  • Sep 2014 - Jul 2015

  Rockville, Maryland I developed seasonal and evergreen home fragrance collections (product and packaging) for a market leader with a branded and white-label presence in national stores including Nordstrom, Macy's, Target, Kohl's, Homesense and more. • Conceptualized and designed year-round and seasonal themed packaging for new and existing product lines — reflecting consumer and trend research. Leveraged relationship building, written communication, and project management skills (across time zones and… Show more I developed seasonal and evergreen home fragrance collections (product and packaging) for a market leader with a branded and white-label presence in national stores including Nordstrom, Macy's, Target, Kohl's, Homesense and more. • Conceptualized and designed year-round and seasonal themed packaging for new and existing product lines — reflecting consumer and trend research. Leveraged relationship building, written communication, and project management skills (across time zones and language barriers) to achieve high-quality and on-time production from overseas manufacturing partners. • Provided strategic creative and design support for sales enablement touchpoints such as tradeshow and in-store merchandising planograms, signage, displays, brand marketing materials, slide decks and more. • Refreshed the brand website; collaborated with external wordpress implementation vendors. • Concepted and art-directed product photoshoots. Show less



Ogilvy PR Washington

• Graphic Designer (Contract)

  • Mar 2014 - Aug 2014

  Washington D.C. Metro Area I supported brand development and marketing campaigns for several government agencies, national organizations, real-estate developers and more — with creative research, concept development and graphic design for print and digital mediums.



Cattail Creek Country Club

• Hospitality
• 1 - 100 Employee

• Communications Director

  • Jun 2012 - Mar 2014

  Glenwood, MD I joined the Club's management team to define the strategy and scope of internal event promotion and external membership marketing programs — and subsequently, to implement a brand refresh and provide ongoing creative support across sports and functions.