Senior Client Strategy Manager

• Jun 2023 - Present

Client Strategy Manager

• Aug 2021 - Jun 2023

Senior Engagement Manager

• Feb 2021 - Aug 2021

Manager, Client Services

• Jan 2018 - Sep 2019

• Account Manager for H-E-B Grocery, Plow & Hearth, and Vallarta Supermarkets. • Create and present QBRs to client to ensure client goals are met, determine areas of improvement, and educate the client about complimentary agency offerings. • Lead integrated marketing campaigns across digital, print, paid social, and paid digital channels. Work with SMEs to present campaign results to clients and determine areas of improvement for future campaigns. • Develop proposals and SOWs and work with internal team members to renew contracts. • Identify areas of growth and opportunity within each account and provide recommendations and integrated marketing solutions. • Research trends and competition within the clients’ markets to build a competitive advantage. • Maintain current knowledge of industry trends and best practices. Show less

Senior Account Executive, Digital Marketing

• Jun 2017 - Jan 2018

• Senior Account Executive for B2C and B2B clients including US Foods, Kings Food Markets, Balducci’s Food Lover’s Market and Old Time Pottery. • Lead integrated marketing campaigns across multiple channels including emails, websites, landing pages, microsites, display ads, Facebook ads, social media quizzes, print circulars and flyers, bag stuffers, magazine ads, photo, video and OOH including bus shelters and billboards. • Guided digital projects with internal UX designers, project managers, creative and production teams, developers, proofreaders, QA analysts and analytics team to ensure projects were on time and on brand. • Created and managed content calendars based on each client’s marketing goals to ensure consistent messaging and creative across campaigns.• Lead technical projects including responsive email template redesign and responsive website redesign. • Train, lead, and mentored two account coordinators. • Managed monthly billing and project timelines for multiple clients. • Developed SOWs and schedules and ensure projects stayed within budget and allotted hours. Show less

Account Executive, Digital Marketing

• Nov 2015 - Jun 2017

• Digital Account Executive for clients including Kings Food Markets, Balducci’s Food Lover’s Market, Rohl, and JSI Store Fixtures. • Led kick-off meetings with client and internal teams and developed creative briefs, content strategy and content calendars for multi-channel campaigns. • Performed day-to-day leadership activities such as building and tracking project timelines, facilitating status meetings, initializing conference calls, and managing each campaign through final delivery. • Acted as a liaison between client and internal teams to make sure the client’s goals were met. • Led responsive website redesign project for client rebranding effort. Show less

Account Coordinator, Digital Marketing

• Aug 2014 - Nov 2015

• Account coordinator for clients including Safeway, JSI Store Fixtures, S.P. Richards Company and US Foods.• Led Safeway digital circular process and coordinated with content management and development teams. • Assisted in the execution of creative briefs, content strategy and content calendars for multi-channel campaigns. • Helped manage client feedback and shared feedback with internal teams.• Worked with development team to ensure updates to the API met the client’s needs. • Acted as a liaison between creative team and developers to ensure projects matched compositions. Show less

Account Executive, Print Marketing

• Nov 2013 - Aug 2014

• Assisted in managing two Safeway divisions for weekly print circulars.• Acted as a liaison between Safeway’s project managers and internal production teams. • Initiated production of new ads and proofread all content to ensure consistency among the account’s divisions.• Sent final ads of all divisions to the printer once approved by the client. • Ensured all assets met the brand standards provided by the client.

Marketing Coordinator

• May 2011 - Nov 2013

• Maintained calendar events and meeting agendas. • Completed daily office activities including answering phones and email correspondence, file and website maintenance. • Was in charge of customer relationship management, customer feedback survey creation and analysis, and proofing final versions of ads. • Maintained calendar events and meeting agendas. • Completed daily office activities including answering phones and email correspondence, file and website maintenance. • Was in charge of customer relationship management, customer feedback survey creation and analysis, and proofing final versions of ads.

Global Business Study Abroad Course

• May 2010 - May 2010

• Attended corporate meetings for global firms such as NATO, ICRC, WIPO, CIVC, and Novartis • Created a thirty page thesis detailing the differences in domestic wine production compared to that of Champagne, France • Researched and analyzed firms’ marketing strategies and core competencies • Gained a strong cultural knowledge base and learned the differences in marketing strategies overseas • Attended corporate meetings for global firms such as NATO, ICRC, WIPO, CIVC, and Novartis • Created a thirty page thesis detailing the differences in domestic wine production compared to that of Champagne, France • Researched and analyzed firms’ marketing strategies and core competencies • Gained a strong cultural knowledge base and learned the differences in marketing strategies overseas