Senior Marketing Analyst

• May 2023 - Present

Fractional CMO

• Nov 2022 - May 2023

In my role as a Fractional CMO for a forward-thinking mental health and psychiatry organization, I had the opportunity to guide a comprehensive transformation of the company's marketing strategy and operations. This position allowed me to deepen my understanding of the company's mission and refine my ability to devise and execute effective marketing and operational strategies. Key responsibilities included: - Orchestrating a full redesign of the company's website to better align with… Show more In my role as a Fractional CMO for a forward-thinking mental health and psychiatry organization, I had the opportunity to guide a comprehensive transformation of the company's marketing strategy and operations. This position allowed me to deepen my understanding of the company's mission and refine my ability to devise and execute effective marketing and operational strategies. Key responsibilities included: - Orchestrating a full redesign of the company's website to better align with the brand. - Introducing a CRM system and transitioning the company to a custom email system, which expanded my technical proficiency and understanding of business operations. - Navigating complex legal matters and transitions, which required careful management and coordination. - Developing financial reports for each retreat and co-creating the company's mission, vision, and employee training, which honed my strategic thinking and financial acumen. - Implementing email marketing and managing social media ads, which deepened my understanding of digital marketing and data interpretation. Notable achievements: - Contributed to an increase in the average sales price per person through strategic pricing adjustments, leading to a record-breaking month of revenue. - Facilitated the registration of a significant number of new participants for the retreats, with a majority coming through new marketing methods I had the opportunity to implement. - Assisted in creating a scalable model for growing the organization, which allowed me to exercise my strategic planning and business development skills. Show less In my role as a Fractional CMO for a forward-thinking mental health and psychiatry organization, I had the opportunity to guide a comprehensive transformation of the company's marketing strategy and operations. This position allowed me to deepen my understanding of the company's mission and refine my ability to devise and execute effective marketing and operational strategies. Key responsibilities included: - Orchestrating a full redesign of the company's website to better align with… Show more In my role as a Fractional CMO for a forward-thinking mental health and psychiatry organization, I had the opportunity to guide a comprehensive transformation of the company's marketing strategy and operations. This position allowed me to deepen my understanding of the company's mission and refine my ability to devise and execute effective marketing and operational strategies. Key responsibilities included: - Orchestrating a full redesign of the company's website to better align with the brand. - Introducing a CRM system and transitioning the company to a custom email system, which expanded my technical proficiency and understanding of business operations. - Navigating complex legal matters and transitions, which required careful management and coordination. - Developing financial reports for each retreat and co-creating the company's mission, vision, and employee training, which honed my strategic thinking and financial acumen. - Implementing email marketing and managing social media ads, which deepened my understanding of digital marketing and data interpretation. Notable achievements: - Contributed to an increase in the average sales price per person through strategic pricing adjustments, leading to a record-breaking month of revenue. - Facilitated the registration of a significant number of new participants for the retreats, with a majority coming through new marketing methods I had the opportunity to implement. - Assisted in creating a scalable model for growing the organization, which allowed me to exercise my strategic planning and business development skills. Show less

Lead Marketing Consultant

• Apr 2022 - Jan 2023

As a Lead Marketing Consultant specializing in NFT projects, I provided strategic guidance to over 150 projects in this rapidly evolving space. My role required a deep understanding of the NFT market and the ability to develop and execute effective marketing strategies. I also had the unique opportunity to share my insights and expertise as an international speaker on NFT marketing. Key responsibilities included: - Developing and executing marketing strategies for over a dozen NFT… Show more As a Lead Marketing Consultant specializing in NFT projects, I provided strategic guidance to over 150 projects in this rapidly evolving space. My role required a deep understanding of the NFT market and the ability to develop and execute effective marketing strategies. I also had the unique opportunity to share my insights and expertise as an international speaker on NFT marketing. Key responsibilities included: - Developing and executing marketing strategies for over a dozen NFT projects, demonstrating my strategic thinking and project management skills. - Creating strategic partnerships and marketing campaigns for NFT launches, showcasing my ability to form strategic alliances and manage complex projects. - Speaking at international conferences and events on NFT marketing, highlighting my ability to communicate complex concepts effectively. Notable achievements: - Collaborated with Blue Origin to send an NFT into space on one of their space shuttles, a unique marketing initiative that generated significant buzz and raised the profile of the NFT project. Show less As a Lead Marketing Consultant specializing in NFT projects, I provided strategic guidance to over 150 projects in this rapidly evolving space. My role required a deep understanding of the NFT market and the ability to develop and execute effective marketing strategies. I also had the unique opportunity to share my insights and expertise as an international speaker on NFT marketing. Key responsibilities included: - Developing and executing marketing strategies for over a dozen NFT… Show more As a Lead Marketing Consultant specializing in NFT projects, I provided strategic guidance to over 150 projects in this rapidly evolving space. My role required a deep understanding of the NFT market and the ability to develop and execute effective marketing strategies. I also had the unique opportunity to share my insights and expertise as an international speaker on NFT marketing. Key responsibilities included: - Developing and executing marketing strategies for over a dozen NFT projects, demonstrating my strategic thinking and project management skills. - Creating strategic partnerships and marketing campaigns for NFT launches, showcasing my ability to form strategic alliances and manage complex projects. - Speaking at international conferences and events on NFT marketing, highlighting my ability to communicate complex concepts effectively. Notable achievements: - Collaborated with Blue Origin to send an NFT into space on one of their space shuttles, a unique marketing initiative that generated significant buzz and raised the profile of the NFT project. Show less

Advertising Specialist

• Mar 2020 - Apr 2022

As a TikTok Media Consultant, I leveraged the unique features of the platform to create effective marketing campaigns for a diverse range of clients, from small businesses to Fortune 500 companies. My role required a deep understanding of the TikTok algorithm and the ability to create content that resonated with users, as well as the management of significant ad spends and the analysis of campaign performance. Key responsibilities included: - Managing an ad spend of $300,000 for… Show more As a TikTok Media Consultant, I leveraged the unique features of the platform to create effective marketing campaigns for a diverse range of clients, from small businesses to Fortune 500 companies. My role required a deep understanding of the TikTok algorithm and the ability to create content that resonated with users, as well as the management of significant ad spends and the analysis of campaign performance. Key responsibilities included: - Managing an ad spend of $300,000 for TikTok advertising, demonstrating my ability to handle significant budgets and optimize return on investment. - Conducting market research and creating content strategies, showcasing my analytical skills and strategic thinking. - Managing ad campaigns and analyzing and reporting on their performance, further demonstrating my analytical skills and attention to detail. - Consulting on TikTok content creator profiles and product launches, and creating a course on using TikTok and Instagram Reels for LinkedIn Learning, highlighting my ability to share knowledge and expertise. Notable achievements: - Created a trend on TikTok that received over 400 million views, demonstrating my understanding of user behavior and ability to create content that resonates with a large audience. - Worked with a diverse range of clients to help them reach their target audience and achieve their marketing goals, showcasing my adaptability and client management skills. Show less As a TikTok Media Consultant, I leveraged the unique features of the platform to create effective marketing campaigns for a diverse range of clients, from small businesses to Fortune 500 companies. My role required a deep understanding of the TikTok algorithm and the ability to create content that resonated with users, as well as the management of significant ad spends and the analysis of campaign performance. Key responsibilities included: - Managing an ad spend of $300,000 for… Show more As a TikTok Media Consultant, I leveraged the unique features of the platform to create effective marketing campaigns for a diverse range of clients, from small businesses to Fortune 500 companies. My role required a deep understanding of the TikTok algorithm and the ability to create content that resonated with users, as well as the management of significant ad spends and the analysis of campaign performance. Key responsibilities included: - Managing an ad spend of $300,000 for TikTok advertising, demonstrating my ability to handle significant budgets and optimize return on investment. - Conducting market research and creating content strategies, showcasing my analytical skills and strategic thinking. - Managing ad campaigns and analyzing and reporting on their performance, further demonstrating my analytical skills and attention to detail. - Consulting on TikTok content creator profiles and product launches, and creating a course on using TikTok and Instagram Reels for LinkedIn Learning, highlighting my ability to share knowledge and expertise. Notable achievements: - Created a trend on TikTok that received over 400 million views, demonstrating my understanding of user behavior and ability to create content that resonates with a large audience. - Worked with a diverse range of clients to help them reach their target audience and achieve their marketing goals, showcasing my adaptability and client management skills. Show less

VP of Marketing

• Jan 2017 - Feb 2021

In my role as VP of Marketing, I led a dynamic team in the creation and execution of comprehensive marketing strategies, with a focus on online presence and lead generation. My responsibilities spanned from team management and growth to the hands-on development of marketing funnels and digital advertisements. Key responsibilities included: - Leading and growing the marketing team, demonstrating strong leadership and team management skills. - Directing video shoots and creating an… Show more In my role as VP of Marketing, I led a dynamic team in the creation and execution of comprehensive marketing strategies, with a focus on online presence and lead generation. My responsibilities spanned from team management and growth to the hands-on development of marketing funnels and digital advertisements. Key responsibilities included: - Leading and growing the marketing team, demonstrating strong leadership and team management skills. - Directing video shoots and creating an online presence for the company, showcasing my ability to manage projects and implement strategic initiatives. - Developing and implementing marketing funnels for lead optimization, utilizing analytical skills to maximize lead conversion. - Creating and managing digital advertisements across multiple platforms (Facebook, LinkedIn, Google, and YouTube), demonstrating my proficiency in using data to inform marketing strategies and decisions. Show less In my role as VP of Marketing, I led a dynamic team in the creation and execution of comprehensive marketing strategies, with a focus on online presence and lead generation. My responsibilities spanned from team management and growth to the hands-on development of marketing funnels and digital advertisements. Key responsibilities included: - Leading and growing the marketing team, demonstrating strong leadership and team management skills. - Directing video shoots and creating an… Show more In my role as VP of Marketing, I led a dynamic team in the creation and execution of comprehensive marketing strategies, with a focus on online presence and lead generation. My responsibilities spanned from team management and growth to the hands-on development of marketing funnels and digital advertisements. Key responsibilities included: - Leading and growing the marketing team, demonstrating strong leadership and team management skills. - Directing video shoots and creating an online presence for the company, showcasing my ability to manage projects and implement strategic initiatives. - Developing and implementing marketing funnels for lead optimization, utilizing analytical skills to maximize lead conversion. - Creating and managing digital advertisements across multiple platforms (Facebook, LinkedIn, Google, and YouTube), demonstrating my proficiency in using data to inform marketing strategies and decisions. Show less

Videographer

• May 2015 - Nov 2020

As the founder of my own media production company, I successfully managed and directed a range of projects, from social media marketing campaigns to wedding videography, both domestically and internationally. My role required a deep understanding of market trends and client needs, which I leveraged to create compelling and effective content. Key responsibilities included: - Analyzing client requirements and market trends to create tailored marketing campaigns and video content. -… Show more As the founder of my own media production company, I successfully managed and directed a range of projects, from social media marketing campaigns to wedding videography, both domestically and internationally. My role required a deep understanding of market trends and client needs, which I leveraged to create compelling and effective content. Key responsibilities included: - Analyzing client requirements and market trends to create tailored marketing campaigns and video content. - Managing multiple projects simultaneously, demonstrating strong organizational and project management skills. - Utilizing data-driven strategies to optimize campaign performance and meet client objectives. Negotiating and overseeing the successful acquisition of my company in February 2019, showcasing my strategic planning and business development skills. Show less As the founder of my own media production company, I successfully managed and directed a range of projects, from social media marketing campaigns to wedding videography, both domestically and internationally. My role required a deep understanding of market trends and client needs, which I leveraged to create compelling and effective content. Key responsibilities included: - Analyzing client requirements and market trends to create tailored marketing campaigns and video content. -… Show more As the founder of my own media production company, I successfully managed and directed a range of projects, from social media marketing campaigns to wedding videography, both domestically and internationally. My role required a deep understanding of market trends and client needs, which I leveraged to create compelling and effective content. Key responsibilities included: - Analyzing client requirements and market trends to create tailored marketing campaigns and video content. - Managing multiple projects simultaneously, demonstrating strong organizational and project management skills. - Utilizing data-driven strategies to optimize campaign performance and meet client objectives. Negotiating and overseeing the successful acquisition of my company in February 2019, showcasing my strategic planning and business development skills. Show less