Caitlin O. Bigelow
Board Chair at Maxable- Claim this Profile
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Topline Score
Bio
Paul Slater
I have worked with Caitlin on a couple of different marketing projects. Her attention to detail and can do attitude is first class. I look forward to working with her on other projects and would have no hesitation on recommending her work to anyone. Paul Slater
Matt Voigt
Caitlin thinks fast and acts faster. She worked with our team on short notice and pulled together multiple marketing initiatives into a cohesive plan that worked great. She's professional, intelligent and responsive - nothing more you could ask for.
Paul Slater
I have worked with Caitlin on a couple of different marketing projects. Her attention to detail and can do attitude is first class. I look forward to working with her on other projects and would have no hesitation on recommending her work to anyone. Paul Slater
Matt Voigt
Caitlin thinks fast and acts faster. She worked with our team on short notice and pulled together multiple marketing initiatives into a cohesive plan that worked great. She's professional, intelligent and responsive - nothing more you could ask for.
Paul Slater
I have worked with Caitlin on a couple of different marketing projects. Her attention to detail and can do attitude is first class. I look forward to working with her on other projects and would have no hesitation on recommending her work to anyone. Paul Slater
Matt Voigt
Caitlin thinks fast and acts faster. She worked with our team on short notice and pulled together multiple marketing initiatives into a cohesive plan that worked great. She's professional, intelligent and responsive - nothing more you could ask for.
Paul Slater
I have worked with Caitlin on a couple of different marketing projects. Her attention to detail and can do attitude is first class. I look forward to working with her on other projects and would have no hesitation on recommending her work to anyone. Paul Slater
Matt Voigt
Caitlin thinks fast and acts faster. She worked with our team on short notice and pulled together multiple marketing initiatives into a cohesive plan that worked great. She's professional, intelligent and responsive - nothing more you could ask for.
Experience
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Maxable
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United States
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Real Estate
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1 - 100 Employee
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Board Chair
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Dec 2022 - Present
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Chief Executive Officer
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Jun 2018 - Dec 2022
Maxable is a marketplace that connects homeowners to local builders and designers. Our platform connected more than 1000+ homeowners to local professionals driving $70M in GMV.
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Advisory Board Member
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Nov 2020 - Present
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Marketing Director
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Jan 2018 - Aug 2018
Managed digital marketing vendors and internal teams. Improved their E-commerce & digital marketing efforts as an interim Director for 8 months while they went through an acquisition. Managed digital marketing vendors and internal teams. Improved their E-commerce & digital marketing efforts as an interim Director for 8 months while they went through an acquisition.
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Kid Spark Education
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Marketing Director
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Apr 2014 - Jan 2018
We're bringing STEM Education to life through design & engineering. • Lead content development (YouTube channel has 120+ million views) • Responsible for digital sales funnels • New customer acquisition • Develop corporate relationships • Build events program & outreach We're bringing STEM Education to life through design & engineering. • Lead content development (YouTube channel has 120+ million views) • Responsible for digital sales funnels • New customer acquisition • Develop corporate relationships • Build events program & outreach
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Rokenbok Education
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United States
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Manufacturing
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Marketing Manager
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Jun 2011 - 2014
Rokenbok is an educational toy company specializing in STEM affinity construction toys for kids. The core of Rokenbok's marketing efforts are video centric and YouTube is a critical piece of that strategy. Not only is YouTube the largest video repository in the world but it is also the 2nd largest social network and 2nd largest search engine. We use optimized video content to draw attention to our brand, build relationships, and interact with customers. I design the path that potential customers take through the introduction of a YouTube ad, usually their first encounter with the brand, through to segmented landing pages, targeted newsletters, and ultimately their first purchase. Accomplishments: • Creative director for Rokenbok’s site wide website redesign which was produced almost entirely in house. As a result of the improved design we saw a 110% increase in email conversions and significant increases in dwell times. (Fall of 2013) • Launched a first time buyer initiative focusing on email capture and re-targeting campaigns to prospective customers that have shown interest in the product. As a direct correlation Rokenbok grew 25% in 2012 and is on track to grow even more in 2013. • Led Rokenbok through the YouTube Channel One migration, selecting to move forward with a customizable video gadget, which allows Rokenbok to maintain branding and linking strategy. Rokenbok’s YouTube Channel hit 20 million views in October 2013 and is our number one referral of traffic. (Spring 2013) • Attended YouTube’s first Marketing Ambassadors’ Conference for small businesses doing innovative video marketing. Rokenbok's YouTube Channel now has 20+ million views. (Summer of 2012) Show less
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