Experience

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  Vantage Deluxe World Travel

  • Director Of Interactive Marketing
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  Vantage Deluxe World Travel

  • Boston, Massachusetts, United States

  • Director Of Interactive Marketing

    • Aug 2021 - Present
    • Boston, Massachusetts, United States

    Leads a team of interactive marketers in development & execution of strategy across paid and owned digital media

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  PlatformQ Health

  • Greater Boston Area

  • Director, Program Marketing & Analytics

    • May 2018 - Aug 2021
    • Greater Boston Area

    PlatformQ Health is the leading provider of live-online medical education events, dedicated to delivering trustworthy educational digital programming in health care.• Engagement strategy and audience funnel optimization• Audience generation and campaign planning• Marketing automation and segmenta...

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  CollegeWeekLive Inc.

  • Digital Marketing Director

    • Jun 2015 - May 2018

    Digital media company, providing technology and marketing services for colleges and universities across the world to generate greater prospective student engagement. • Manage planning, development, and execution of cross-channel digital strategy• Manage digital product positioning with global customers• Conceptualize messaging and creative to generate customer lifetime value lift

  • Senior Digital Marketing Manager

    • Feb 2011 - Jun 2015

    • Developed testing agenda to drive database performance and greater user engagement• Executed 100+ digital campaigns annually to drive audiences to online media produced events• Developed key performance indicators and customer behavior predictive modeling for email channel

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  United Way of Massachusetts Bay and Merrimack V...

  • Greater Boston Area

  • Digital Marketing Manager

    • Oct 2005 - Jul 2010
    • Greater Boston Area

    ■ Developed and managed 80+ digital marketing campaigns annually, assisting in: ▫ Email marketing ▫ Display marketing and digital media buys ▫ Paid-per-click advertising ▫ Search engine optimization

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  YouthBuild USA, Somerville, MA, USA

  • Greater Boston Area

  • Project Manager, New Program Development

    • Sep 2000 - May 2004
    • Greater Boston Area

    YouthBuild USA provides pathways to jobs, education, and entrepreneurship for out-of-school youth, by engaging them in development of more than 33,000 affordable housing units to-date. In my role as a Project Manager I effectuated a network of flagship YouthBuild USA programs to advance methodolo...

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  United Methodist Commitee on Relief (UMCOR), Sa...

  • Project Manager, Education for Peace Project

    • Dec 1998 - Jan 2000

    United Methodist Committee on Relief (UMCOR) is dedicated to alleviating human suffering around the globe. UMCOR’s work includes programs and projects in disaster response, health, sustainable agriculture, food security, relief supplies, and more. As the Project Manager for the Education for Peac...

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  United Nations Children's Fund (UNICEF), Sa...

  • Logistician

    • Dec 1993 - Jun 1995

    UNICEF advocates for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential. In supporting UNICEF’s efforts in Bosnia to lay the foundation for sustainable community development in the aftermath of the conflict, my r...

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  International Committee of the Red Cross (ICRC)...

  • Field Officer

    • Nov 1992 - Feb 1994

    As a forerunner of the world’s largest humanitarian network, ICRC’s mission is to alleviate human suffering and protect life during armed conflicts and other emergencies. As a Field Officer, my role consisted of ensuring the reach of humanitarian aid to Bosnian communities cut-off by the armed co...