Brody Baumann
Marketing Ops Manager | Marketing Data Analyst at Lorenz & Jones- Claim this Profile
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Bio
Credentials
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JIRA Software
Lynda.comMar, 2017- Sep, 2024 -
Microsoft Project 2016 Essential Training
Lynda.comMar, 2017- Sep, 2024
Experience
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Lorenz & Jones
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United States
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Wholesale
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1 - 100 Employee
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Marketing Ops Manager | Marketing Data Analyst
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Jun 2017 - Present
Designed, planned, and executed various business intelligence initiatives, encompassing data modeling/warehousing, queries, integration, sourcing, visualization, quality assurance, and documentation. My expertise lies in compiling customer insights and leveraging advanced analytics to drive progress towards business objectives: campaigns, promotions, technology and advanced market research.Compile data from multiple sources to validate metrics, create dynamic reports & dashboards, complete ad hoc analyses - to define marketing strategies, backed by dataCommunicate complex data concepts and insights across all levels of the organizationLead on all data conversion / xREF during acquisitions, mergers & auditsMTD & YTD reports – Customer, Vendor, Trade Show, Inventory, Purchasing, & LogisticsPricing optimization lead + competitor price comp (Direct & Amazon) - A/B testing, conversionMarket research of customer & vendor focused data with promotions, programs & inventory – pricing, offerings, competitor’s analysis, and availabilityCompany source on back-end programming & customization for ERP, CRM, & Analytical toolsPromotion & program sales analysis - post analysis & forecastingCompany champion for software, report design, and data & analytic tools: SQL, Excel, Microsoft Power, Tableau, Google Data Studio, HubSpot, Shopify, Amazon, Salesforce*Through my contributions at Donovan Marine, the company has achieved consistent growth in profits, expanded customer base, and extended market reach. By harnessing the power of data intelligence and adapting to new-age media and research, we have unlocked new opportunities, explored untapped territories, and enhanced our product selection.Digital marketing – new age media and data analyticsExperience with back end websites and coding languagesExperience with Amazon & Google Analytics – A/B testing, Sales & Traffic Diagnostics, Search Terms & KeywordsWebsite analytics - specifically, Shopify [HTML, JavaScript] Show less
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Database / Marketing Intern
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Mar 2015 - Jun 2017
Built and implemented a working catalog database to be able to flow and edit specific product information, for catalog print, more efficiently. Supported top management on making streamlined, fully supported business decisions using data intelligence, data integration, data mining, various levels of queries, data cleansing and assurance, reporting and documentation.Took lead role in learning and implementing new automation software that resulted in real time information, decreased manual errors and inefficiency, and saved time and money. Created, developed and managed a successful email marketing campaign; from the ground up in which the company was able to put the right product in front of the right customer. Helped build customer database, product presentations and email content that was sent on a regular basis to their customers. Content included sales specials, educational information, and new product information.Took the lead on a “Know Your Customer” project that cleaned and organized data that the company will be able to utilize in future marketing campaigns. This data will be used to reach out to new customers across the country in the major categories of sales.Maintained and updated catalog production with the use of design and database software. Updated database with new products that were going to be available for the next season and established where they would be located in catalogs by working with buyers and marketing manager.Produced marketing materials used for new products, trade shows, company information and email campaigns. This helped jump start sales on new incoming products prior to catalog launch and to generate enthusiasm and interest in the dealer buying show. Also helped move obsolete inventory at reduced pricing and extra savings for customers. Show less
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Walt Disney World
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United States
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Entertainment Providers
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700 & Above Employee
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Disney Recreation
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Jan 2016 - Jun 2017
As a part of the Disney College Program, I had the incredible opportunity to advance my strengths and interests, meet guests and employees from around the country and take part in educational opportunities students can't get anywhere else. This truly unique program allows me to network with leaders, take part in personal and career development classes, and build transferable skills such as problem-solving, teamwork, guest service and effective communication. As a part of the Disney College Program, I had the incredible opportunity to advance my strengths and interests, meet guests and employees from around the country and take part in educational opportunities students can't get anywhere else. This truly unique program allows me to network with leaders, take part in personal and career development classes, and build transferable skills such as problem-solving, teamwork, guest service and effective communication.
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Education
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2013 - 2017
Iowa State University
Bachelor of Arts - BA, Management Information Systems, General + Marketing -
2012 - 2013
Wartburg College
Business, Freshman
Community
