Bruce McKenzie
Principal at Technology Business Video- Claim this Profile
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Topline Score
Bio
Chris Herbert
Bruce and Lorna did a great job producing an explainer video with us for an Mi6 Agency client. They were able to grasp a very complex topic and product and distill what the product does and the value it delivers in 2 minutes. They say the best testimonial is when someone says they'd buy the service again and recommend it to friends and peers. In both cases the answer is yes.
Chris Herbert
Bruce and Lorna did a great job producing an explainer video with us for an Mi6 Agency client. They were able to grasp a very complex topic and product and distill what the product does and the value it delivers in 2 minutes. They say the best testimonial is when someone says they'd buy the service again and recommend it to friends and peers. In both cases the answer is yes.
Chris Herbert
Bruce and Lorna did a great job producing an explainer video with us for an Mi6 Agency client. They were able to grasp a very complex topic and product and distill what the product does and the value it delivers in 2 minutes. They say the best testimonial is when someone says they'd buy the service again and recommend it to friends and peers. In both cases the answer is yes.
Chris Herbert
Bruce and Lorna did a great job producing an explainer video with us for an Mi6 Agency client. They were able to grasp a very complex topic and product and distill what the product does and the value it delivers in 2 minutes. They say the best testimonial is when someone says they'd buy the service again and recommend it to friends and peers. In both cases the answer is yes.
Experience
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Technology Business Video
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Principal
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1986 - Present
Video innovator • Produced award-winning docudramas, musicals, and quality assurance documentaries for the world’s largest paper company • Invented explainer videos • Pioneered persona-based and other video packages, text-to-video white papers and research reports Clients • Large enterprise hardware and software companies such as CA, HPE, Oracle, IBM, Symantec, and Cisco • Midsize companies, many of whom were subsequently acquired (Sterling Commerce, Brocade, Cavium, Stellent, Tealeaf) • Startups, including Dynatrace, Bit9, Composite, Ultriva, MergedAnalytics As Principal, I co-lead the staff and supervise all aspects of client engagements including account management, scriptwriting, editing, animation and video production. Show less
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International Paper
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United States
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Paper and Forest Product Manufacturing
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700 & Above Employee
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Director, Creative Services
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1978 - 1985
Led creative teams and external agencies in marketing efforts for the world’s largest paper and pulp company. Led creative teams and external agencies in marketing efforts for the world’s largest paper and pulp company.
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Education
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Dartmouth College
A.B. -
Yale University
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Boston University
M.S., Journalism -
Graduate School of Management, University of Dallas
M.B.A., Marketing
Community
