Content Marketing Specialist

• Apr 2023 - Present

Pardot Administrator

• Nov 2022 - Mar 2023

- Manage the MCAE (Pardot) database, including data hygiene, segmentation, and list management, resulting in improved email deliverability rates and increased engagement.- Assisted our consultants in the development and maintenance of custom automation rules, scoring models, and drip campaigns to improve lead nurturing and accelerate the sales cycle.- Mentored and coached team members through training sessions and workshops to develop their email marketing skills and assume ownership of email campaigns.- Developed and produced a comprehensive series of training videos for team medium training, resulting in improved team member proficiency in the MCAE platform. Show less

Project Manager (Marketing)

• May 2022 - Nov 2022

- Spearheaded the transition of our previous marketing platform to Pardot and acted as a liaison with our consulting firm. - Manage our marketing team’s email campaigns from a strategy perspective.

Email Marketing Manager

• Sep 2021 - May 2022

- Develop email marketing campaigns to increase brand awareness, develop suspect/prospect relationships, and promote brand cross-selling.- Improve email template design to stay on top of current trends while still staying true to our brand guidelines.- Assist other members of the content team with content creation as needed, using my background in content marketing.- Implemented A/B testing on emails which was previously not part of the marketing strategy.

Search Engine Optimization Specialist

• May 2021 - Sep 2021

As an SEO Specialist, I leveraged technical strategies to make clients’ websites more search friendly and visible on major search engines. I did this through technical, on-site, and off-site optimization.

Content Marketing Specialist

• Mar 2020 - May 2021

As a Content Marketing Specialist, I worked with our clients and our SEO Strategy team to create content for clients' websites - both blog posts and landing pages - that worked to drive traffic and conversions.

Digital Marketing Specialist

• Apr 2017 - Feb 2020

As a digital marketing specialist, I worked across several platforms to develop site content, email marketing campaigns, social media campaigns, and website redesigns. I also had direct client contact, often acting as a project manager to keep projects and tasks on time as well as keeping the client informed. As a digital marketing specialist, I worked across several platforms to develop site content, email marketing campaigns, social media campaigns, and website redesigns. I also had direct client contact, often acting as a project manager to keep projects and tasks on time as well as keeping the client informed.

Customer Service Representative/AP Clerk/AR/Reception

• Jan 2014 - Apr 2017

I manage contact with our customers via phone or email, taking care of any all needs or questions. I also handle order entry, incoming and outgoing payments, accounts payable invoices, and all front-of-office customer care. I manage contact with our customers via phone or email, taking care of any all needs or questions. I also handle order entry, incoming and outgoing payments, accounts payable invoices, and all front-of-office customer care.

Sales Associate

• Oct 2012 - Jan 2014

Created an aesthetic atmosphere by assembling product displays; recognized and fulfilled client needs; organize product shipments Created an aesthetic atmosphere by assembling product displays; recognized and fulfilled client needs; organize product shipments