Experience

Revenue Media Group
• United States
• Advertising Services
• 1 - 100 Employee
• VP, Strategy & Operations

  • Sep 2023 - Present


Boys & Girls Clubs of Southern Nevada

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Marketing & Development Officer

  • Feb 2021 - Apr 2023

  Provide P&L oversight and executive leadership; lead transition to data-driven culture. Oversee all marketing/development functions for 13 Southern Nevada Clubhouses including donor engagement, branding, advertising, sponsorships, special events, public relations, and crisis communications. Develop strategies to build awareness, expand reach, drive revenue and support growth. Champion organization’s mission and vision; cultivate relationships for business development and partnership opportunities. Key Accomplishments • Established marketing and development teams from the ground up; rapidly scaled functions to meet post-COIVD business needs • Modernized marketing operations and infrastructure for analytics tracking, lead generation, and donor engagement • Deployed new website, content marketing strategy, acquisition campaigns, and digital collateral Show less

• VP, Marketing Strategy

  • Oct 2018 - Feb 2021

  Manage agency operations including projects, revenue management, self-promotion, and personnel. Lead strategic functions for agency; manage sales team; direct teams of contractors and marketing professionals to achieve goals. Provide strategic consulting services to clients across various industries; develop growth strategies, marketing plans and sales strategies. Motivate teams, optimize campaigns, establish processes and procedures to improve margins and ROI. Key Accomplishments • Increased month-over-month revenues through effective sales, account management, and onboarding strategies • Developed infrastructure for tracking and reporting operational data, increased agency billing and profitability • Managed transition to remote operations during COVID; effectively led, managed and motivated remote teams Show less



Trigg Laboratories, Inc.

• Senior Director Of Marketing

  • Feb 2017 - Aug 2018

  Managed brand strategy, communications, marketing, and new product development for main and subsidiary companies. Developed concepts, designed packaging, and executed marketing campaigns for 70+ products with worldwide distribution. Led tradeshow, e-commerce, customer service, graphic design, and social media teams. Collaborated with President and CEO to develop business strategies. Key Accomplishments • Developed and launched new products resulting in over $2 million in new annual revenue • Designed and implemented data intelligence campaigns to capture demographics of key consumer groups Drove $1.5 million increase in Amazon.com online sales through successful SEM and Display campaigns. Show less



The Glenn Group

• United States
• Real Estate
• 1 - 100 Employee

• VP, Marketing & Connection Strategy

  • Oct 2015 - Jan 2017

  Provide strategic consultation for large agency clients; ensure alignment of campaigns, events, and other initiatives with client business goals. Audit customer experiences, marketing plans, brand strategies and campaigns; develop marketing solutions for business problems. Write proposals, author original marketing content; solicit, pitch and close new business. Key Accomplishments • Managed marketing and messaging strategies for gaming client’s $365 million resort expansion • Deployed large-scale feeder market email acquisition program, growing prospect database through segmentation, profiling, and cloning. Show less



Nevada State Bank

• United States
• Banking
• 300 - 400 Employee

• SVP, Marketing & Communications

  • Dec 2010 - Oct 2015

  Developed and optimized all aspects of brand, media, and advertising. Leveraged communication channels, broad media mix, and customer touch points to meet strategic business initiatives. Advised all business units within organization on strategic planning, marketing, and sales. Drove collaboration, forecasted and addressed challenges. Lead agencies, freelance creative talent, and production vendors for large-scale marketing and branding strategies. Lead, develop and motivate team of marketing professionals. Develop and produce marketing materials for 50 retail banking centers including merchandising, brochures, collateral, and regulatory disclosures. Key Accomplishments • Slashed expenses by 30% while maintaining existing application, loan, and account opening rates. • Forged innovative, data-driven segmentation strategy that accelerated customer acquisition, reduced attrition, and maximized marketing effectiveness. • Designed dynamic content e-newsletter program to provide added value to customers, deepen branding and strengthen client relations. • Increased web conversions by 103% annually by diverting resources to website cross-sell strategy. • Achieved 55% year-over-year growth in mortgage sales and 6% year-over-year growth in credit card sales. • Implemented marketing automation program that drove a 51% increase in cross-sell and maximized onboarding revenue. • Crafted 51 new owned media units through redesign of websites and e-newsletters. • Saved organization approximately $10,000 annually in website analytics and campaign tracking by strengthening, training, and developing marketing team to provide these services internally instead of outsourcing to agency. Show less



Wynn Resorts

• United States
• Hospitality
• 300 - 400 Employee

• Director of Hotel Marketing

  • Jul 2008 - Dec 2010

  Drove occupancy, revenue and shareholder value via integrated marketing strategies. Managed special events, direct marketing programs, and strategic partnerships, identifying potential luxury brand alignments and business opportunities. Targeted domestic and international leisure travelers; developed new packages; championed optimal programs and built consensus with senior-level executives. Key Accomplishments • Developed strategic alliances and cultivated relationships to position brands favorably and gain competitive market advantages. • Collaborated with sales, casino, and operations staff to leverage full product portfolio (food and beverage, hotel, gaming, entertainment) and develop initiatives in an efficient, cost-effective manner. • Implemented comprehensive new budgeting process to better plan, track, and audit cooperative marketing budgets. • Spearheaded creative development efforts with partners such as American Express, the Mark Travel Corporation, US Airways, and Virgin Holidays while maintaining brand integrity and highest brand standards. Show less



R&R Partners

• Belgium
• Real Estate

• Account Manager, Digital Marketing

  • Jan 2005 - Jul 2008

  Managed all aspects of digital marketing for the Las Vegas and Convention Authority, including online initiatives for the wildly successful "What Happens Here, Stays Here" campaign. Responsibilities included brand strategy, interactive production and campaign development and analytics. Developed, managed and maintained multiple web properties, online brand management, and digital marketing campaigns including display, social intergration, SEO and SEM. Developed email marketing program to drive and track leads. Executed marketing strategies and media plans in excess of $7M to drive visitation to the city. Efforts included online advertising, SEM, promotions, email marketing, web site development and CRM strategy. Cultivated and maintained client relationships.• Led inter-departmental mentoring and agency-wide training for Digital Marketing Department• Launched CRM/email marketing program and dynamic content eNewsletter program for $40MM advertising client. • Successfully launched multiple websites, digital campaigns, and strategic initiatives for world-renowned “What Happens Here, Stays Here” Advertising Campaign through effective and decisive leadership. Show less

• Interactive Producer

  • 2003 - 2005

  Managed production and maintenance of all digital initiatives, including websites, advertising materials, promotions, and emails. Analyzed and interpreted research, reports, and metrics in order to better evaluate programs. Identified trends and developed optimization recommendations based on forecast. Developed better, longer-lasting relationships with vendors, internal production teams, and clients.

• Project Manager

  • 2000 - 2003

  Executed branding and marketing efforts for agency clients, including consumer, business-to-business (B2B) and international efforts. Developed project schedules, budgets and timelines, allocating and tracking resource requirements. Managed cross-functional teams to produce deliverables and meet deadlines. Developed marketing plans, advertising materials, and client presentations. Planned and managed marketing budgets.