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Lotta Silfverberg Ygartua

As a Hootsuite Ambassador and Certified Professional, Brian has displayed the knowledge required to develop and execute successful social media strategies. The Hootsuite Brand Ambassador program is a volunteer role suited for experienced Hootsuite users who share the benefits of Hootsuite’s social relationship platform and provide insightful feedback to continually help us improve our platform and associated services.

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Credentials

  • Google Analytics (Advanced) and Data Studio
    Google
  • HootSuite Certified Professional
    Hootsuite Media Inc.

Experience

    • Director Corporate Communications
      • Nov 2019 - Present

      Responsible for managing and directing the organization's internal and external communications, issues and change management, managing the Corporate Communications team, developing strategic communication strategies, and supporting media relations opportunities. Responsible for managing and directing the organization's internal and external communications, issues and change management, managing the Corporate Communications team, developing strategic communication strategies, and supporting media relations opportunities.

    • Canada
    • Legal Services
    • 100 - 200 Employee
    • Director of Communications, Marketing and Public Relations
      • Mar 2017 - Nov 2019

      Responsible for issues management for the organization as well as the development and implementation of marketing, public relations, internal communications and stakeholder relations strategies. Oversee a small team that delivers on these strategies using a variety of tactics including media relations, branding, traditional and online advertising, promotions, event management, social media and website development. Play a central role in the organization’s crisis preparedness team. Responsible for issues management for the organization as well as the development and implementation of marketing, public relations, internal communications and stakeholder relations strategies. Oversee a small team that delivers on these strategies using a variety of tactics including media relations, branding, traditional and online advertising, promotions, event management, social media and website development. Play a central role in the organization’s crisis preparedness team.

    • Canada
    • Financial Services
    • 700 & Above Employee
    • Public Relations and Social Media Manager
      • Apr 2015 - Mar 2017

      Develop and manage implementation of strategic communications plans, public relations strategies, social media campaigns, and stakeholder engagement to enhance the reputation of the company and deliver on corporate objectives. Responsibilities also include budgeting, managing support for executive speaking engagements, advertising support, event promotion, crisis management, and presentations. Develop and manage implementation of strategic communications plans, public relations strategies, social media campaigns, and stakeholder engagement to enhance the reputation of the company and deliver on corporate objectives. Responsibilities also include budgeting, managing support for executive speaking engagements, advertising support, event promotion, crisis management, and presentations.

    • Canada
    • Government Administration
    • 700 & Above Employee
      • Mar 2013 - Apr 2015

      Provide strategic communications advice and issues management support to the Director and the Executive Team. Provide communications planning support on numerous issues across the department, and oversee implementation of these plans. Recruit, supervise and provide strategic direction for a team of 15 employees working on social media, web development, web content management, and internal communications.

      • Oct 2010 - Mar 2013

      Provide strategic communications advice and media relations support for high-profile and sensitive issues. Provide direction and implementation support for the strategic use of social media channels in support of organizational goals. Manage a small team of communicators responsible for implementation of communications plans. Oversee the development and maintenance of the public website and intranet.

      • Apr 2009 - Oct 2010

      Consult with internal clients and senior management to plan, implement and monitor a variety of strategic marketing and communications programs and strategies. Regularly serve as media spokesperson. Write a variety of communications materials as well as editing or supervising the work of junior communications and contract staff.

    • President and Owner
      • 2000 - Apr 2009

      Managed the overall operations of a marketing and public relations firm. Delivered integrated campaigns that combined online and digital tools with traditional tactics. First Past the Post was also unique in offering political campaign management and consulting services to candidates, campaigns, and elected officials at the municipal, provincial and federal levels. Managed the overall operations of a marketing and public relations firm. Delivered integrated campaigns that combined online and digital tools with traditional tactics. First Past the Post was also unique in offering political campaign management and consulting services to candidates, campaigns, and elected officials at the municipal, provincial and federal levels.

    • National Affairs Reporter
      • 1998 - 2000

      Researched and wrote articles on a wide range of topics, focusing mainly on national politics, provincial affairs and sports. Researched and wrote articles on a wide range of topics, focusing mainly on national politics, provincial affairs and sports.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Question Period Manager
      • Jan 1995 - Jan 1998

      Advised on issue management, issue promotion, media relations and overall communications strategies. Managed activities pertaining to the daily Question Period in the House of Commons, including internal communications. Advised on issue management, issue promotion, media relations and overall communications strategies. Managed activities pertaining to the daily Question Period in the House of Commons, including internal communications.

Education

  • University of Alberta
    Bachelor, Political Science, Classics, Literature
    1987 - 1990
  • Rutgers Business School
    Mini-MBA, Social Media Marketing
    2013 - 2013
  • Hootsuite Academy
    Social Marketing Certification, Social Media
    2016 -

Community

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