Okay, let’s tackle this. So Brian has 38 years of experience as a chiropractor and small business owner, which is a significant amount of time. He has a Doctorate of Chiropractic from Palmer College of Chiropractic, which adds prestige. Skills like strategic planning, marketing, and customer service are in demand. Location is Springfield, Massachusetts, which is a smaller city. Considering his experience, education, and skills, I would estimate his hourly rate to be around $150. This is lower than what a typical doctor or lawyer might charge, but higher than what a typical salesperson or customer service representative might charge. It’s a good rate for someone with his level of experience and education in a smaller city.