Experience

Locality Broadcast

• Advertising Services
• 1 - 100 Employee

• Vice President/General Sales Manager

  • Mar 2012 - Present

  - Proudly manage and direct the national sales efforts on behalf of two great broadcast groups: Meredith & Hubbard. - Managed and directed overall national sales for 23 Raycom owned stations across 13 Cox Reps offices from March 2012 - March 2019.- Proficient at revenue forecasting and developing strategies to achieve station budgets and grow market share.- Helped stations create and administer annual and quarterly budgets as well as evaluating political sales opportunities.- Full responsibility for identifying, developing and managing business opportunities and strategies to drive revenue and results utilizing digital and OTT assets.- Nominated to have participated in multiple mentoring programs (as a mentor) not only within our own business unit but also across Cox Media Group and Cox Enterprises.- Selected to co-chair a committee to help improve the company's compensation plan. Show less

• Sales Manager

  • Feb 2005 - Mar 2012

  - Responsible for managing and growing the national sales business for 45 TV stations in medium and small sized markets.- Responsible for managing and leading the sales efforts of 4 Account Executives by motivating and coaching in a positive work environment.- Emphasized with my sales reps the importance of face to face selling to help build relationships and increase revenue and market share by closing business in person.- Stressed the importance of creative selling by utilizing new opportunities (i.e. web/mobile) and packaging for share. Show less

• Account Executive

  • Jun 2003 - Feb 2005

  - Responsible for selling local broadcast television commercial time to national advertisers.- Represented 22 TV stations throughout the country including all major network affiliates and multiple stations in the top 25 markets.- Developed sales strategies to more effectively sell our products.- Responsible for generating sales leads and developing and maintaining strong relationships with our customers.



Mediaedge:CIA, LLC

• United States
• 1 - 100 Employee

• Media Buyer

  • Dec 2000 - Jun 2003

  - Negotiated spot television and radio buys for clients through aggressive negotiations. - Developed strong negotiation and communication skills. - Established and maintained relationships with local and national sales representatives. - Negotiated spot television and radio buys for clients through aggressive negotiations. - Developed strong negotiation and communication skills. - Established and maintained relationships with local and national sales representatives.