Brennan Cassidy
Chief Operating Officer at TreVita- Claim this Profile
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Bio
Lindsay Goldman
Brennan is a great operations leader who blends the hard tactical skills required to effectively manage logistics, accounting, and headcount with the soft skills needed to lead a team in an often chaotic environment. He clearly cared about his employees and worked hard to create an environment that let people do their best work while helping the company grow. Despite the constant pressure of shifting consumer demands, COVID and impacts on logistics, and frequently changing business goals, Brennan kept a cool head and served as a rock for dozens of people at the company who looked to him for leadership and guidance. He also successfully stood up, staffed, and ran a large production facility in another country, substantially increasing the company’s manufacturing capacity while keeping the same quality expected of two premium brands. While ‘reliable’ doesn’t seem like an exciting adjective, when it comes to your operations leader, you want somebody you can count on to keep the lights on no matter what and give your business a strong foundation from which to grow — that’s Brennan.
Karl Heidgen
I am writing to provide a strong job referral for my esteemed coworker, Brennan Cassidy, who served as a Co-President (COO) at Eliel LLC. I have had the pleasure of working closely with Brennan for 3 years, and I can confidently attest to his exceptional business acumen, leadership abilities, and responsible approach to his work. Brennan possesses a remarkable ability to navigate complex business challenges with ease. His strategic mindset and deep understanding of market dynamics have consistently yielded successful outcomes for the organization. As a Co-President, Brennan has played a pivotal role in driving the company's growth and establishing it as a market leader. One aspect that sets Brennan apart is his unwavering commitment to responsibility. He consistently demonstrated a strong sense of ownership, taking on tasks and projects with dedication and diligence. His reliability and accountability have earned the respect and trust of colleagues and stakeholders alike. Brennan always ensures that his work completed on time, communicates effectively, and goes above and beyond to deliver exceptional results. Furthermore, Brennan's collaborative and inclusive leadership style fosters a positive and productive work environment. He excels at building and leading high-performing teams, leveraging individual strengths to drive collective success. His ability to motivate and inspire colleagues is truly commendable. I have no doubt that Brennan's unique skill set, exceptional business acumen, and responsible approach make him an invaluable asset to any organization. His passion for achieving excellence and driving positive change is evident in every project they undertake. He possesses a unique amount of wisdom for a young professional leader, and I would not hesitate to work with him again in the future. I am confident that Brennan will make a significant contribution to any organization needing structure and leadership. Sincerely, Karl Heidgen, Co-President (CRO) Eliel LLC
Lindsay Goldman
Brennan is a great operations leader who blends the hard tactical skills required to effectively manage logistics, accounting, and headcount with the soft skills needed to lead a team in an often chaotic environment. He clearly cared about his employees and worked hard to create an environment that let people do their best work while helping the company grow. Despite the constant pressure of shifting consumer demands, COVID and impacts on logistics, and frequently changing business goals, Brennan kept a cool head and served as a rock for dozens of people at the company who looked to him for leadership and guidance. He also successfully stood up, staffed, and ran a large production facility in another country, substantially increasing the company’s manufacturing capacity while keeping the same quality expected of two premium brands. While ‘reliable’ doesn’t seem like an exciting adjective, when it comes to your operations leader, you want somebody you can count on to keep the lights on no matter what and give your business a strong foundation from which to grow — that’s Brennan.
Karl Heidgen
I am writing to provide a strong job referral for my esteemed coworker, Brennan Cassidy, who served as a Co-President (COO) at Eliel LLC. I have had the pleasure of working closely with Brennan for 3 years, and I can confidently attest to his exceptional business acumen, leadership abilities, and responsible approach to his work. Brennan possesses a remarkable ability to navigate complex business challenges with ease. His strategic mindset and deep understanding of market dynamics have consistently yielded successful outcomes for the organization. As a Co-President, Brennan has played a pivotal role in driving the company's growth and establishing it as a market leader. One aspect that sets Brennan apart is his unwavering commitment to responsibility. He consistently demonstrated a strong sense of ownership, taking on tasks and projects with dedication and diligence. His reliability and accountability have earned the respect and trust of colleagues and stakeholders alike. Brennan always ensures that his work completed on time, communicates effectively, and goes above and beyond to deliver exceptional results. Furthermore, Brennan's collaborative and inclusive leadership style fosters a positive and productive work environment. He excels at building and leading high-performing teams, leveraging individual strengths to drive collective success. His ability to motivate and inspire colleagues is truly commendable. I have no doubt that Brennan's unique skill set, exceptional business acumen, and responsible approach make him an invaluable asset to any organization. His passion for achieving excellence and driving positive change is evident in every project they undertake. He possesses a unique amount of wisdom for a young professional leader, and I would not hesitate to work with him again in the future. I am confident that Brennan will make a significant contribution to any organization needing structure and leadership. Sincerely, Karl Heidgen, Co-President (CRO) Eliel LLC
Lindsay Goldman
Brennan is a great operations leader who blends the hard tactical skills required to effectively manage logistics, accounting, and headcount with the soft skills needed to lead a team in an often chaotic environment. He clearly cared about his employees and worked hard to create an environment that let people do their best work while helping the company grow. Despite the constant pressure of shifting consumer demands, COVID and impacts on logistics, and frequently changing business goals, Brennan kept a cool head and served as a rock for dozens of people at the company who looked to him for leadership and guidance. He also successfully stood up, staffed, and ran a large production facility in another country, substantially increasing the company’s manufacturing capacity while keeping the same quality expected of two premium brands. While ‘reliable’ doesn’t seem like an exciting adjective, when it comes to your operations leader, you want somebody you can count on to keep the lights on no matter what and give your business a strong foundation from which to grow — that’s Brennan.
Karl Heidgen
I am writing to provide a strong job referral for my esteemed coworker, Brennan Cassidy, who served as a Co-President (COO) at Eliel LLC. I have had the pleasure of working closely with Brennan for 3 years, and I can confidently attest to his exceptional business acumen, leadership abilities, and responsible approach to his work. Brennan possesses a remarkable ability to navigate complex business challenges with ease. His strategic mindset and deep understanding of market dynamics have consistently yielded successful outcomes for the organization. As a Co-President, Brennan has played a pivotal role in driving the company's growth and establishing it as a market leader. One aspect that sets Brennan apart is his unwavering commitment to responsibility. He consistently demonstrated a strong sense of ownership, taking on tasks and projects with dedication and diligence. His reliability and accountability have earned the respect and trust of colleagues and stakeholders alike. Brennan always ensures that his work completed on time, communicates effectively, and goes above and beyond to deliver exceptional results. Furthermore, Brennan's collaborative and inclusive leadership style fosters a positive and productive work environment. He excels at building and leading high-performing teams, leveraging individual strengths to drive collective success. His ability to motivate and inspire colleagues is truly commendable. I have no doubt that Brennan's unique skill set, exceptional business acumen, and responsible approach make him an invaluable asset to any organization. His passion for achieving excellence and driving positive change is evident in every project they undertake. He possesses a unique amount of wisdom for a young professional leader, and I would not hesitate to work with him again in the future. I am confident that Brennan will make a significant contribution to any organization needing structure and leadership. Sincerely, Karl Heidgen, Co-President (CRO) Eliel LLC
Lindsay Goldman
Brennan is a great operations leader who blends the hard tactical skills required to effectively manage logistics, accounting, and headcount with the soft skills needed to lead a team in an often chaotic environment. He clearly cared about his employees and worked hard to create an environment that let people do their best work while helping the company grow. Despite the constant pressure of shifting consumer demands, COVID and impacts on logistics, and frequently changing business goals, Brennan kept a cool head and served as a rock for dozens of people at the company who looked to him for leadership and guidance. He also successfully stood up, staffed, and ran a large production facility in another country, substantially increasing the company’s manufacturing capacity while keeping the same quality expected of two premium brands. While ‘reliable’ doesn’t seem like an exciting adjective, when it comes to your operations leader, you want somebody you can count on to keep the lights on no matter what and give your business a strong foundation from which to grow — that’s Brennan.
Karl Heidgen
I am writing to provide a strong job referral for my esteemed coworker, Brennan Cassidy, who served as a Co-President (COO) at Eliel LLC. I have had the pleasure of working closely with Brennan for 3 years, and I can confidently attest to his exceptional business acumen, leadership abilities, and responsible approach to his work. Brennan possesses a remarkable ability to navigate complex business challenges with ease. His strategic mindset and deep understanding of market dynamics have consistently yielded successful outcomes for the organization. As a Co-President, Brennan has played a pivotal role in driving the company's growth and establishing it as a market leader. One aspect that sets Brennan apart is his unwavering commitment to responsibility. He consistently demonstrated a strong sense of ownership, taking on tasks and projects with dedication and diligence. His reliability and accountability have earned the respect and trust of colleagues and stakeholders alike. Brennan always ensures that his work completed on time, communicates effectively, and goes above and beyond to deliver exceptional results. Furthermore, Brennan's collaborative and inclusive leadership style fosters a positive and productive work environment. He excels at building and leading high-performing teams, leveraging individual strengths to drive collective success. His ability to motivate and inspire colleagues is truly commendable. I have no doubt that Brennan's unique skill set, exceptional business acumen, and responsible approach make him an invaluable asset to any organization. His passion for achieving excellence and driving positive change is evident in every project they undertake. He possesses a unique amount of wisdom for a young professional leader, and I would not hesitate to work with him again in the future. I am confident that Brennan will make a significant contribution to any organization needing structure and leadership. Sincerely, Karl Heidgen, Co-President (CRO) Eliel LLC
Credentials
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Lean Six Sigma Green Belt Certification
GoLeanSixSigma.com
Experience
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TreVita
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Aviation & Aerospace
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Chief Operating Officer
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Aug 2023 - Present
TreVita is a U.S.-based Medical Tourism provider that offers premier concierge services to Americans looking for safe, simple and affordable medical procedures in Tijuana, Mexico. TreVita is a U.S.-based Medical Tourism provider that offers premier concierge services to Americans looking for safe, simple and affordable medical procedures in Tijuana, Mexico.
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Self-employed
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Real Estate
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1 - 100 Employee
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Business Consultant
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Apr 2023 - Jul 2023
Assisted Eliel & CO during a critical transition period after divesting my shares. My goal was to ensure smooth onboarding and help new partners and team members quickly adapt to processes and systems. Through my guidance and support, I helped facilitate the acceleration of their learning curve, enabling them to become proficient and effective contributors in a timely manner. Assisted Eliel & CO during a critical transition period after divesting my shares. My goal was to ensure smooth onboarding and help new partners and team members quickly adapt to processes and systems. Through my guidance and support, I helped facilitate the acceleration of their learning curve, enabling them to become proficient and effective contributors in a timely manner.
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Eliel Cycling
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United States
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Apparel & Fashion
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1 - 100 Employee
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Chief Operating Officer & Board Member
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Sep 2014 - Apr 2023
Partner & board member, that divested shares in April 2023. Grew startup from 0 to 100 employees. Oversaw all daily business operations, including finance/accounting, HR, IT, manufacturing (2 facilities), warehousing, logistics, & process improvement. Directly oversaw 7 direct reports & 80+ under supervision. The organization comprised multiple business units, each contributing to diversified revenue streams (custom & direct-to-consumer). Oversaw all production, including starting a new factory in 2019 in Mexico maximizing production capacity by 112% & achieving additional significant cost savings of $420K per year for new front office staff. Successfully implemented an ERP system (Microsoft Dynamics NAV) to streamline operations & transition from Quickbooks. Created revenue operations department to align different teams within an organization involved in revenue generation, such as sales, marketing, customer success, & finance. Provided management oversight for all company logistics and inventory management. This also helped ensure seamless operations and cross-border coordination between the US and Mexicali facilities. Worked closely with all departments to streamline processes & improve efficiency, resulting in increased productivity & profitability. Show less
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HospitalGiftShop.com (Healthy Commerce, Inc.)
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Sales & Marketing
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Dec 2013 - Sep 2014
During my tenure at HospitalGiftShop.com, I had the privilege of leading a diverse range of online shops catering to the healthcare industry. The platform provided a seamless solution for sending personalized flowers and gifts to patients and staff across hospitals in the United States and Canada. With a focus on sales and marketing, I facilitated the development of new client collaborations, while driving business development and strategy for the largest network of online shops in healthcare. Through engaging online networks, social media platforms, and strategic AdWords campaigns, we increased sales and conversion rates. Show less
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Spectrum Sports Management, Inc.
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United States
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Events Services
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1 - 100 Employee
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Race Day Operations (event days only)
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May 2010 - Sep 2014
At Spectrum Sports Management, I had the chance to actively contribute to diverse events, such as Disneyland and triathlons, as a weekend activity. This involved race day preparations, efficient event set-up and tear down, and providing leadership and management support to our dedicated volunteer staff. This experience equipped me with valuable skills in organizing and executing both single-day and multi-day events, ensuring unforgettable experiences for participants and spectators. At Spectrum Sports Management, I had the chance to actively contribute to diverse events, such as Disneyland and triathlons, as a weekend activity. This involved race day preparations, efficient event set-up and tear down, and providing leadership and management support to our dedicated volunteer staff. This experience equipped me with valuable skills in organizing and executing both single-day and multi-day events, ensuring unforgettable experiences for participants and spectators.
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Insulindependence, Inc.
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United States
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Non-profit Organization Management
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Business Manager
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Jun 2011 - Dec 2013
At Insulindependence, I played a key role in driving the organization's mission of inspiring individuals with diabetes towards personal fitness goals and adaptive management strategies. With a focus on financial management, I oversaw the accounting system and implemented a CRM system to optimize donor relationships. I successfully executed business strategies, driving revenue growth and impactful promotional activities. Managing regional events, I orchestrated large-scale fundraising initiatives across the country. Additionally, I played a vital role in sponsorship activation, securing substantial private contributions and maintaining client information, contributing to the organization's fundraising development. Show less
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PGA TOUR
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United States
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Spectator Sports
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700 & Above Employee
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Community Outreach Program Administrator
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Sep 2009 - May 2011
As the manager of charity activation at the Northern Trust Open, the tournament successfully raised $1.5 million in 2010 for local nonprofits. Additionally, I launched and managed the Tickets Fore Charity Program in Los Angeles, the program generated $131,000 for local nonprofits, with a 50% increase in 2011. I played a pivotal role in coordinating Mr. Jerry West's personal appearances, handling PR and communications, time management, and client services. I managed all military activation efforts as part of the PGA TOUR's Birdies for the Brave program on the West Coast, providing hospitality for veterans and active military personnel. This involved travel and management at other events, including the Soboba Classic and the Charles Schwab Cup Championship. Assisting in the management of the exclusive LA Legends Club, I catered to business professionals interested in golf and philanthropy. I also assisted the sales team with fulfillment of client needs, lead generation and activation. Show less
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Education
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2009 - 2011
University of San Francisco
Master of Arts - MA, Sport Management -
2006 - 2009
Hamline University
Bachelor of Arts - BA, Business Administration; General Business
Community
