Brenda Machado

Creative Director at Lets Go
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Location
Goiás, Brazil, BR

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • May 2020 - Present

      Goiânia, Goiás, Brazil

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelance Designer
      • Jul 2018 - Present

      Worldwide

    • Brazil
    • Entertainment Providers
    • 1 - 100 Employee
    • Creative Manager
      • Mar 2020 - Jun 2020

      Goiânia, Goiás, Brazil

    • Brazil
    • 1 - 100 Employee
    • Graphic Design Specialist
      • Mar 2018 - Mar 2020

      Goiânia, Goiás, Brazil Graphic Designer for artists. Main responsible for the Graphics and Video editions for the marketing materials and campaigns. Logos, singles, CD/DVD covers and social media materials are the main responsibilities in this position.

    • Creative Director
      • Oct 2017 - Mar 2018

      Goiânia, Goiás, Brazil As a Creative Designer, the works consist on design and produce high-quality content, support materials and digital contents that can highlight H&R personas on web , new songs, cd/dvd and campaigns, and potential new fans. Management of the process from initial project brief through to creation of materials, final production and uploading of materials to social media. Main key points: Agree and undertake collateral requirements across design and production of new materials Ensure… Show more As a Creative Designer, the works consist on design and produce high-quality content, support materials and digital contents that can highlight H&R personas on web , new songs, cd/dvd and campaigns, and potential new fans. Management of the process from initial project brief through to creation of materials, final production and uploading of materials to social media. Main key points: Agree and undertake collateral requirements across design and production of new materials Ensure new layouts, messages and materials are compliant with brand and persona identity Work with digital contents and create visual designs Coordinate the workload of content media with other members of communication team Work closely with copywriters and other designers to provide best in class materials Show less

    • United Kingdom
    • Media Production
    • Freelance Graphic Designer
      • May 2017 - Aug 2017

      Goiânia Area, Brazil As a Graphic Designer, the main responsibilities were: design social media content, and print materials when needed, create new identities for new songs and campaign materials. Management of the process from initial project brief through to creation of materials and final production. Measurement together with the social media team. Opportunity to create content materials design for one of the biggest festival's in Brazil: VillaMix Festival, besides working with the best artists of sertanejo… Show more As a Graphic Designer, the main responsibilities were: design social media content, and print materials when needed, create new identities for new songs and campaign materials. Management of the process from initial project brief through to creation of materials and final production. Measurement together with the social media team. Opportunity to create content materials design for one of the biggest festival's in Brazil: VillaMix Festival, besides working with the best artists of sertanejo genre. Show less

    • Hungary
    • Human Resources Services
    • 1 - 100 Employee
    • Head of Marketing & Brand Experience
      • Jun 2015 - Jul 2016

      Budapest As National Vice President for Marketing and Brand Experience of AIESEC in Hungary, my key responsibilities were: - Increase brand awareness of AIESEC in Hungary - Design, produce and track marketing campaigns for all AIESEC programmes - Implementation of the new Global Information System - Build alliances and increase media coverage for the national and local offices - Coordination of national channels (website, facebook page, twitter...) - Regular coaching and tracking of… Show more As National Vice President for Marketing and Brand Experience of AIESEC in Hungary, my key responsibilities were: - Increase brand awareness of AIESEC in Hungary - Design, produce and track marketing campaigns for all AIESEC programmes - Implementation of the new Global Information System - Build alliances and increase media coverage for the national and local offices - Coordination of national channels (website, facebook page, twitter...) - Regular coaching and tracking of Local Committee Vice Presidents of Marketing and Communications - Ensure collaboration between functions and local branches - Regular measurement of customer satisfaction - Development of B2B for Corporate Programs

    • Brand Director
      • Oct 2014 - Jun 2015

      Budapest As final responsible for the development of strategies that would ensure the internal communication, brand alignment and external positioning of AIESEC in Hungary, the key successes of the term have been: - Built long-term marketing strategy for the national board of AIESEC in Hungary - Coaching of local chapter leaders for the development and establishment of a strong communications department - Developed a brand to communicate our Global Talent and Global Citizen program (leadership… Show more As final responsible for the development of strategies that would ensure the internal communication, brand alignment and external positioning of AIESEC in Hungary, the key successes of the term have been: - Built long-term marketing strategy for the national board of AIESEC in Hungary - Coaching of local chapter leaders for the development and establishment of a strong communications department - Developed a brand to communicate our Global Talent and Global Citizen program (leadership development through professional and volunteer internships abroad) - As Leader of the Branding Subcommittee: ensured brand alignment across our local chapters - Trained members at national conferences

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • Oct 2012 - Mar 2014

      Goiânia Living the core of imagination that does not follow formats, resolutions or borders, acting since 2010. Realizes the art, transcends time. Towards the new world where the discussion on and off line no longer makes sense. The only sense that really matters is the perception of people in a collection of major changes ready to be displayed in Gallery. Galeria, toda forma de expressão. This opportunity allowed me to: - Determine how best to represent a concept visually - Determine… Show more Living the core of imagination that does not follow formats, resolutions or borders, acting since 2010. Realizes the art, transcends time. Towards the new world where the discussion on and off line no longer makes sense. The only sense that really matters is the perception of people in a collection of major changes ready to be displayed in Gallery. Galeria, toda forma de expressão. This opportunity allowed me to: - Determine how best to represent a concept visually - Determine which photographs, art, or other design elements to use - Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set - Review and finalize designs, artwork, photography, and graphics for printing - Talk to clients and try out the products to develop an artistic and realistic approach and style - Synergy activities with other departments such as Media, Producer and Executive of the agency - Manage deadlines with creativity and hard work even under pressure - Present designs to clients for approval Show less

    • Marketing Assistant
      • Dec 2011 - Jun 2012

      Goiânia Social Media Manager responsible for the social campaigns and Marketing Assistant finding new solutions for marketing.

Education

  • Centro Universitário de Tecnologia de Curitiba - UNIFATEC
    Master of Business Administration - MBA, UX Design/ UX Research
    2022 - 2023
  • Google Creative Campus
    UI/UX Design
    2022 - 2023
  • UX Unicórnio
    UX, UI and Product Design
    2022 - 2022
  • Pontifícia Universidade Católica de Goiás
    Bachelor's degree, Social Communication
    2011 - 2017
  • MELIES | Escola de Cinema 3D e Animação
    3D Modeling and Animation, Design and Applied Arts
    2016 - 2016
  • IED Madrid
    Summer Graphic Design, Graphic Design
    2015 - 2015

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