VP Content and Client Strategy

• Jan 2023 - Oct 2023

Helping B2B clients build successful, buyer-centric content marketing strategies and campaigns is my number one goal. To do that, I mine my deep corporate and agency marketing experience with B2B start-ups and Fortune 500 companies in technology, finance, healthcare, insurance, utilities, and higher education. My expertise includes content marketing strategy; content ideation and messaging; content audits, gap analysis and nurture strategy; writing and editing; buyer personas; and marketing… Show more Helping B2B clients build successful, buyer-centric content marketing strategies and campaigns is my number one goal. To do that, I mine my deep corporate and agency marketing experience with B2B start-ups and Fortune 500 companies in technology, finance, healthcare, insurance, utilities, and higher education. My expertise includes content marketing strategy; content ideation and messaging; content audits, gap analysis and nurture strategy; writing and editing; buyer personas; and marketing research. I oversee our content strategy and client services teams to ensure that we deliver targeted, effective, and brilliant strategy and content for all our clients.

VP Content Strategy

• Nov 2021 - Jan 2023

Helping B2B clients build successful, buyer-centric content marketing strategies and campaigns is my number one goal. To do that, I mine my deep corporate and agency marketing experience with B2B start-ups and Fortune 500 companies in technology, finance, healthcare, insurance, utilities, and higher education. My expertise includes content marketing strategy; content ideation and messaging; content audits, gap analysis and nurture strategy; writing and editing; buyer personas; and marketing… Show more Helping B2B clients build successful, buyer-centric content marketing strategies and campaigns is my number one goal. To do that, I mine my deep corporate and agency marketing experience with B2B start-ups and Fortune 500 companies in technology, finance, healthcare, insurance, utilities, and higher education. My expertise includes content marketing strategy; content ideation and messaging; content audits, gap analysis and nurture strategy; writing and editing; buyer personas; and marketing research.

Sr. Content Strategist

• Mar 2016 - Nov 2021

I work with midsize and enterprise B2B clients to develop content marketing strategy, content ideation and messaging; conduct content audits, gap analysis and content mapping; write and edit original content; repurpose existing content; develop buyer profiles and personas; and recommend and develop research.

Adjunct Faculty Member

• Apr 1990 - Apr 2017

I taught a wide range of communications and business courses with a special focus on marketing; technical, business and academic writing; public speaking; and personal finance. I served as College of Humanities & Sciences Campus Faculty Assessment Liaison (CFAL) for the Utah Campus for 2015-2016. The CFAL is the primary campus contact responsible for the assessment of student learning outcomes initiatives. I was the Lead Faculty Area Chair, Communications and English, from 2011… Show more I taught a wide range of communications and business courses with a special focus on marketing; technical, business and academic writing; public speaking; and personal finance. I served as College of Humanities & Sciences Campus Faculty Assessment Liaison (CFAL) for the Utah Campus for 2015-2016. The CFAL is the primary campus contact responsible for the assessment of student learning outcomes initiatives. I was the Lead Faculty Area Chair, Communications and English, from 2011 through 2015. In this role, I was responsible for annual evaluations of the Utah Campus Communications and English faculty as well as quarterly faculty meetings. I also served on the Utah Campus Academic Council. Show less I taught a wide range of communications and business courses with a special focus on marketing; technical, business and academic writing; public speaking; and personal finance. I served as College of Humanities & Sciences Campus Faculty Assessment Liaison (CFAL) for the Utah Campus for 2015-2016. The CFAL is the primary campus contact responsible for the assessment of student learning outcomes initiatives. I was the Lead Faculty Area Chair, Communications and English, from 2011… Show more I taught a wide range of communications and business courses with a special focus on marketing; technical, business and academic writing; public speaking; and personal finance. I served as College of Humanities & Sciences Campus Faculty Assessment Liaison (CFAL) for the Utah Campus for 2015-2016. The CFAL is the primary campus contact responsible for the assessment of student learning outcomes initiatives. I was the Lead Faculty Area Chair, Communications and English, from 2011 through 2015. In this role, I was responsible for annual evaluations of the Utah Campus Communications and English faculty as well as quarterly faculty meetings. I also served on the Utah Campus Academic Council. Show less

Independent Contractor

• Nov 2015 - Mar 2016

Provide a wide variety of contract and freelance marketing services, primarily to B2B clients. Services include the following: - Content strategy - developing the optimal goals, approach, and channels for target audiences. - Content development - creating targeted content for each stage of the buyer's journey, addressing key pain points with a full breadth of content types. - Project management - managing all aspects of projects from kick-off through execution and… Show more Provide a wide variety of contract and freelance marketing services, primarily to B2B clients. Services include the following: - Content strategy - developing the optimal goals, approach, and channels for target audiences. - Content development - creating targeted content for each stage of the buyer's journey, addressing key pain points with a full breadth of content types. - Project management - managing all aspects of projects from kick-off through execution and reporting. - Relationship management - communicating regularly with clients and ensuring projects stay on track and meet expectations. - Editing - providing expert copyediting to optimize content efficacy and align with brand identity. - Campaign development - building comprehensive multi-touch campaigns from market/industry intelligence and goal-setting through campaign execution, measurement, and adjustment. - Demand generation - identifying targeted and effective demand generation opportunities and developing and managing integrated programs. Show less Provide a wide variety of contract and freelance marketing services, primarily to B2B clients. Services include the following: - Content strategy - developing the optimal goals, approach, and channels for target audiences. - Content development - creating targeted content for each stage of the buyer's journey, addressing key pain points with a full breadth of content types. - Project management - managing all aspects of projects from kick-off through execution and… Show more Provide a wide variety of contract and freelance marketing services, primarily to B2B clients. Services include the following: - Content strategy - developing the optimal goals, approach, and channels for target audiences. - Content development - creating targeted content for each stage of the buyer's journey, addressing key pain points with a full breadth of content types. - Project management - managing all aspects of projects from kick-off through execution and reporting. - Relationship management - communicating regularly with clients and ensuring projects stay on track and meet expectations. - Editing - providing expert copyediting to optimize content efficacy and align with brand identity. - Campaign development - building comprehensive multi-touch campaigns from market/industry intelligence and goal-setting through campaign execution, measurement, and adjustment. - Demand generation - identifying targeted and effective demand generation opportunities and developing and managing integrated programs. Show less

Marketing Campaign Manager, Seagate Technology

• Jul 2014 - Oct 2015

As Marketing Campaign Manager for Seagate Cloud Systems and Electronic Solutions, I focused on lead and demand generation campaigns to convert leads to sales opportunities for scale-out storage and other Seagate on-premise and cloud solutions. I developed multi-touch marketing campaigns using a wide range of communications channels including email, webinars, paid advertising and social media. I was also responsible for identifying, recommending and executing demand generation programs… Show more As Marketing Campaign Manager for Seagate Cloud Systems and Electronic Solutions, I focused on lead and demand generation campaigns to convert leads to sales opportunities for scale-out storage and other Seagate on-premise and cloud solutions. I developed multi-touch marketing campaigns using a wide range of communications channels including email, webinars, paid advertising and social media. I was also responsible for identifying, recommending and executing demand generation programs. Major programs include Seagate and third party webinars, email campaigns, direct marketing, pipeline acceleration programs, nurturing campaigns and more. I supported sales with targeted marketing campaigns, research and demand generation programs, and the metrics showing ROI.

Marketing Programs Manager

• Apr 2012 - Jul 2014

EVault, a Seagate Company, provided backup and recovery products and services. As Marketing Programs Manager, I was responsible for identifying, recommending and executing demand generation programs and developing marketing content to support demand generation in North America. Major programs included EVault and third party webinars, email campaigns, direct marketing, pipeline acceleration programs, nurturing campaigns and more. I supported sales with targeted marketing campaigns, research and… Show more EVault, a Seagate Company, provided backup and recovery products and services. As Marketing Programs Manager, I was responsible for identifying, recommending and executing demand generation programs and developing marketing content to support demand generation in North America. Major programs included EVault and third party webinars, email campaigns, direct marketing, pipeline acceleration programs, nurturing campaigns and more. I supported sales with targeted marketing campaigns, research and recommend demand generation programs, measure and report results.

Sr. Copywriter

• Jul 2010 - Apr 2012

As a senior copywriter, I worked on various client accounts including General Motors, Sears and Banfield Pet Hospitals. I wrote one-to-one marketing copy for print communications, email, websites, text messages and more. The focus was on developing a personal relationships between the client and the customer that results in increased revenues and transactions as well as customer loyalty. Communications were highly personalized, incorporating multiple variable fields. This personalization… Show more As a senior copywriter, I worked on various client accounts including General Motors, Sears and Banfield Pet Hospitals. I wrote one-to-one marketing copy for print communications, email, websites, text messages and more. The focus was on developing a personal relationships between the client and the customer that results in increased revenues and transactions as well as customer loyalty. Communications were highly personalized, incorporating multiple variable fields. This personalization increased customer response and business' bottom lines. Show less As a senior copywriter, I worked on various client accounts including General Motors, Sears and Banfield Pet Hospitals. I wrote one-to-one marketing copy for print communications, email, websites, text messages and more. The focus was on developing a personal relationships between the client and the customer that results in increased revenues and transactions as well as customer loyalty. Communications were highly personalized, incorporating multiple variable fields. This personalization… Show more As a senior copywriter, I worked on various client accounts including General Motors, Sears and Banfield Pet Hospitals. I wrote one-to-one marketing copy for print communications, email, websites, text messages and more. The focus was on developing a personal relationships between the client and the customer that results in increased revenues and transactions as well as customer loyalty. Communications were highly personalized, incorporating multiple variable fields. This personalization increased customer response and business' bottom lines. Show less

Senior Copywriter

• May 2008 - Jan 2009

Developed 1:1 marketing copy, advertising copy, website content and other communications for major accounts including General Motors, DeVry University, Sears, Banfield Pet Hospitals, M&M Meat Shops and Lithia. Developed 1:1 marketing copy, advertising copy, website content and other communications for major accounts including General Motors, DeVry University, Sears, Banfield Pet Hospitals, M&M Meat Shops and Lithia.

Consultant

• 2008 - 2008

Director, Communication & IT

• 2002 - 2006

Responsible for all East Campus publications production and distribution, media relations, marketing, multimedia, broadcast media, and campus IT support. Supervised a team of 60 professionals. Responsible for all East Campus publications production and distribution, media relations, marketing, multimedia, broadcast media, and campus IT support. Supervised a team of 60 professionals.

Sr. Marketing Manager

• 1999 - 2001

Managed all direct marketing activities including direct mail and email, channel communications and CRM. Managed all direct marketing activities including direct mail and email, channel communications and CRM.

Market Segment Manager

• 1997 - 1999

Responsible for more than 200 direct marketing campaigns to commissioned officers and Academy and ROTC pre-commissioned officers. Average response rate of campaigns exceeded 16%. Responsible for more than 200 direct marketing campaigns to commissioned officers and Academy and ROTC pre-commissioned officers. Average response rate of campaigns exceeded 16%.

Advertising & Marketing Communications Manager

• 1992 - 1996

Responsible for all corporate and marketing advertising and communications, sponsorships, collateral development, website development, events, etc. Responsible for all corporate and marketing advertising and communications, sponsorships, collateral development, website development, events, etc.