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Bio

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Brenda Tsai is a seasoned marketing professional with extensive experience in strategy, account management, and digital marketing. She has held leadership positions at top companies, including Fidelity Investments, Akamai Technologies, and Hill Holliday.

Experience

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director, Marketing Production
      • Dec 2022 - Present

    • Senior Manager, Marketing Production
      • May 2021 - Dec 2022

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Program Manager, Lead
      • Jul 2020 - May 2021

    • Senior Production Manager
      • Apr 2019 - Jul 2020

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Associate Director, Program Manager
      • Nov 2017 - Nov 2018

    • Senior Project Manager (Ahold, Novartis)
      • Sep 2016 - Nov 2017

      • Work with the Planning and Account teams to define the detailed project deliverables and if out of scope take the steps necessary to get all approvals.• Manage all projects from inception through to post-mortem, working with all agency disciplines, Planning, Creative, Account, and Production, to ensure that projects are delivered in a timely, cost-effective, and efficient manner.• Preparation of project plan, scope, schedule, and management of creative resource allocation• Maintain project timelines, milestones, and deliverables across all channels (broadcast, print and digital).• Ensure that each project is clarified, articulated to all constituents and responsibility is assigned to the appropriate player (RASI).• Act as the owner and expediter of the creative task list by managing requests, proactively communicating with all stakeholders , and ensuring that quality standards are met or exceeded.• Ensure the Creative team has the support and required resources.• Create and enforce project schedules, ensuring all internal parties meet milestones and deadlines.• Estimate resources needed for future projects and highlight potential resource deficiencies.• Work closely with each producer to ensure the project is following mandatory client workflows and the internal quality control milestones.• Control priorities of projects throughout the project lifecycle.• Oversee creative development, production and launch of digital experiences across multiple platforms (mobile, websites, banners, social media and CRM).

  • Magnet Media, Inc.
    • Greater New York City Area
    • Senior Client Services Manager (Adobe, Google, J.P. Morgan, TIAA)
      • Oct 2015 - Sep 2016
      • Greater New York City Area

      • Managed and oversee all aspects of delivery from sign-off.• Proactively informed clients regarding progress by communicating effectively and organizing/leading status meetings.• Responsible for tracking timelines and deliverables that are identified in the post-sale handoff, all while ensuring ...

  • TLC Marketing
    • Greater New York City Area
    • Client Services Manager (Firestone, Colgate, ConAgra Foods, Philips, Reynolds...
      • Mar 2014 - Sep 2015
      • Greater New York City Area

      • Led and managed promotional campaigns to ensure timely and successful delivery.• Built and maintained positive client relationships with a focus on achieving clients’ marketing goals.• Team building and collaboration to ensure seamless delivery of every aspect of the campaigns.• Worked with int...

    • Account Manager (Johnnie Walker, Vonage, Mohegan Sun, Fantasy Springs Resort ...
      • Apr 2011 - Dec 2013
      • New York City

      Account Management•Built and maintained positive client relationships with a focus on achieving clients’ marketing goals; implemented and executed a myriad of advertising campaigns featuring print, digital, radio, TV, and OOH elements; developed emerging media plans consistent with the approved s...

  • Ching Fung Apparel Inc
    • Greater New York City Area
    • Public Relations Specialist
      • Oct 2010 - Mar 2011
      • Greater New York City Area

      •Established and maintained strong relationships with clients in the New York fashion industry.•Prepared and edited organizational publications for internal and external audiences, including product catalogs and employee newsletters.•Conferred with production and support personnel in both the U.S...

  • Young & Rubicam Group
    • Greater New York City Area
    • Account Executive (HSBC,United Healthcare,Advil)
      • May 2008 - Sep 2010
      • Greater New York City Area

      •Marketing strategy and tactics development•Competitor tracking and analysis •Marketing strategy execution •Team building and collaboration•Budget management•Media outreach and relationship building

  • Winsper Inc
    • Boston, MA
    • Communications and Public Relations Intern
      • Jul 2007 - Nov 2007
      • Boston, MA

      •New products launch through various media outlets, including digital, social media and newspaper.•Public Relations campaign execution•Web survey and qualitative research•Consumer usage data analysis•Media list compilation

Education

  • Boston University College of Communication
  • National Changhua University of Education

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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