Director of Email Marketing & Automation

• Nov 2018 - Present

- Developed and launched Email Marketing & Automation for Trinity. Every year since 2018, the new service has doubled year-over-year revenue gains.- Directing and mentoring a team of email marketing specialists specializing in Salesforce Marketing Cloud (SFMC) and Klaviyo.- Leading and executing production / admin responsibilities within SFMC for national / global brands with 6 million+ contacts.---- Email Studio & CloudPages: Developing email templates (HTML, CSS, AMPscript), subscriber management, global auto-suppression, etc.---- Journey Builder & Automation Studio: Solutioning, coding and testing complex SFMC automations and SQL queries to enable customer journey builds.---- Contact Builder: Managing Salesforce synchronized data, contact model, data extensions, etc.---- Reporting: Creating Datorama reports, running standard SFMC reports, creating custom reports by querying SFMC data views.

Director Of User Experience

• Jan 2018 - Nov 2018

- Optimized and developed processes for Trinity’s UX services.- Directed and managed a team of strategists and UX designers to drive meaningful A/B testing for large retail brands’ online experience.

Creative Director

• Aug 2015 - Dec 2017

Lead User Experience Designer

• Jan 2014 - Jul 2015

User Experience Design Intern

• Jul 2013 - Dec 2013

- Develop design concepts for e-commerce optimization tests.- Redesigned a client’s website and migrated content to a Wordpress CMS.- Created designs for internal marketing materials.

Graphic Designer

• Aug 2005 - Jan 2014

Provided expert knowledge as part of a marketing committee to rebrand PossAbilities of Southern Minnesota. Volunteered services to design Good Shepherd Church's 2010 member directory. Created event posters for Fight Nation. Redesigned Reach Real Estate Inc.'s logo, and designed their $36,000 advertisement used in the Minneapolis-St. Paul Yellow Book. Developed corporate identities for Rescue Funding in Phoenix, AZ; Prodigy Partners in Phoenix, AZ; Financial Transaction Services in Phoenix, AZ. Designed a unique logo for Prairie Stone Coffee & Juice.

Senior Ad Layout Artist

• Jul 2006 - Dec 2012

Create professional retail and classified newspaper advertising. Design editorial content and covers for special sections. Developed into a team leader and Senior Ad Layout Artist within two years of being hired as an Ad Layout Artist. Created a new look for the classified section in the newspaper. Maintain several large advertiser's accounts. Mentored for the editorial department while they switched to Adobe InDesign. Proficiently use Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat in a fast-paced work environment.