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Bob Boucher profile image

Bob Boucher

Principal at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Boucher Creative</span>
Intro Book
Seasoned marketing professional with expertise in copywriting, creative direction, and advertising.
  • Claim this Profile
Location
West Newton, Massachusetts, United St...
Languages
  • French -
Skills
  • Copywriting
  • Creative Direction
  • Advertising
  • Marketing Strategy
  • Marketing Communications
  • Show all
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Bio

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Bob Boucher is a seasoned marketing professional with extensive experience in copywriting, creative direction, and advertising. He has worked with various organizations, including Boucher Creative, MORE Advertising, and Polaroid, delivering compelling marketing messages through multiple channels. With an MS in Communications from Boston University and a BA in English from Wesleyan University, Bob brings a strong educational background to his work.

Experience

  • Boucher Creative
    • Newton, MA
    • Principal
      • Nov 2012 - Present
      • Newton, MA

      I write whatever your organization or company needs to reach an audience with the most compelling message. My words have appeared in advertising (broadcast, print, online, and social), as well as in collateral, web content, social media, blogs, direct mail, PR material, video scripts, radio spots...

  • Boucher Communications
    • Boston, Massachusetts, United States
    • Business Owner
      • Jan 2011 - Present
      • Boston, Massachusetts, United States
  • MORE Advertising, a causemedia company
    • Newton, MA
    • Senior Copywriter
      • Jun 2013 - Nov 2022
      • Newton, MA

      Working with a great team of designers, content marketers, social media experts, web developers, and video production professionals.For 15 years, MORE Advertising has helped hundreds of organizations and enterprises achieve their corporate and social cause missions.

  • Cole Creative
    • Greater Boston Area
    • Co-Creative Director, Principal Copywriter
      • 2001 - Nov 2012
      • Greater Boston Area

      Copywriting and creative direction for brand initiatives, direct mail, videos, collateral, websites, online marketing, SEO, speeches and other marketing vehicles.

  • NewRiver Inc
    • Greater Boston Area
    • Marketing Manager
      • Jan 2000 - Sep 2001
      • Greater Boston Area

      Created brand awareness and marketing tools for start-up Financial Services company developing electronic compliance documentation.

  • Polaroid
    • Greater Boston Area
    • Marketing Communications Manager
      • Sep 1990 - Jun 2001
      • Greater Boston Area

      Built brand awareness and leads for Polaroid Digital Cameras among professional photographers, as well as medical/scientific, insurance and law enforcement markets.

  • Instrumentation Laboratory
    • Greater Boston Area
    • Creative Director
      • 1982 - 1989
      • Greater Boston Area

      Led creation of advertising, direct mail and product literature for global medical instrumentation and biotechnology firm.

  • Dana-Farber Cancer Institute
    • Greater Boston Area
    • Publications Director
      • 1982 - 1985
      • Greater Boston Area

      Wrote and produced communications materials for patients, families, staff and donors.

Education

  • 1974 - 1975
    Boston University, MS
  • 1969 - 1973
    Wesleyan University, BA

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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