Okay, let’s tackle this. So Bill has 57 years of experience, which is extremely high. Typically, designers with this level of experience can charge higher rates. However, the specific industry, location, and type of design work can impact the rate. Bill’s skills are in demand, and he is the owner of his own firm, which suggests he has a strong client base and can command a premium rate. Considering the location is Armada, Michigan, which is not a major design hub, I would estimate his rate to be on the lower side of the national average. However, his extensive experience and diverse skillset suggest he can charge a rate higher than the average. Let’s consider the rate range for experienced designers in the United States. According to the Bureau of Labor Statistics, the median annual salary for graphic designers is around $55,000, but experienced designers can earn upwards of $100,000. Considering Bill’s level of experience, I would estimate his hourly rate to be around $150-$250, but given his unique situation, I’ll lean towards the lower end of that range.