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5.0

/5.0
/ Based on 2 ratings
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Timon Pratt

I have had the pleasure of dealing with Betsy with regard to managing and developing a complex website and web based system for the organization she currently works for. She is one of the most skillful communicators and managers I have ever been involved with during 35 years of my business life. She has a unique character which enables her to get the very best from her team and suppliers in order to get better value and extra from her budgets.

Steve Anderson

It's not an overstatement to say, Betsy is a task oriented, goal driven one person dream team. She has produced projects small and large for me over the years all with great long term success. A quick chat with her about your next project and you'll begin to understand.

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Credentials

  • Advantage Foundry Network Team Member
    Advantage Foundry Network, LLC (AFN)
    Jan, 2021
    - Sep, 2024
  • Sandler Sales Training
    Sandler
    Dec, 2007
    - Sep, 2024

Experience

    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Marketing and Events Manager
      • Aug 2019 - Present

      Marketing Services Advantary Capital Partners (ACP) invests in traditional buyouts, management buyouts, and rollups where the firm believes its expertise can drive transformation that unlocks the potential of great companies. ACP is committed to a long-term investment approach. Advantary Services Group (ASG) is ACP’s team of extraordinary operating partners and advisors with deep operating, execution, turnaround, and investment experience. It leverages these skills for its portfolio and select non-portfolio companies. Show less

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Consultant
      • Feb 2021 - Present

      Marketing Services AFN is the next-generation global community of curated, innovative, and high-performing CEOs where members share challenges, ideas, and solutions and gain inspiration in authentic, collegial forums. AFN knows the best ideas aren't always found in your backyard. You need a trusted network that's custom-tailored to help you build lasting personal connections and give you a long-term advantage. Through AFN, you gain access to leaders from diverse industries, backgrounds, and perspectives. AFN maximizes the power of a network by carefully selecting members, providing meaningful forums for interaction, and giving you access to the people and ideas that will help you take your business to the next level. Show less

    • United States
    • Design Services
    • 1 - 100 Employee
    • Tierney Management LLC
      • Jan 2010 - Present

      Marketing & Brand Consultant • Manage and execute all marketing projects, including branding initiatives, communications strategies, strategic plan development, new business development, website development, corporate events, and retreats for Tierney Management clients. Marketing & Brand Consultant • Manage and execute all marketing projects, including branding initiatives, communications strategies, strategic plan development, new business development, website development, corporate events, and retreats for Tierney Management clients.

    • United States
    • Non-profit Organization Management
    • Co Founder
      • Dec 2016 - Dec 2022

      Co-Founder, President, Advocate, Fundraising Plan B to Save Wolves is the last line of defense for wolfdogs with no place to turn. Since its origin in 2016, Plan B has worked diligently to provide emergency funding services to wolfdogs who need a second chance at life. Assisting in transportation, medical costs, nutrition and wellness, and other essential life-saving services, Plan B is a lifeline for wolf dogs who need help the most. Successful initiatives: • Responsible for the rule passed to ban wildlife killing contests in Arizona (the 4th state in the nation) in September 2019. • Served as co-lead and fiscal agent for rescuing 185 wolfdogs from a hoarding situation in 75 days. • Funded the successful rescue of over 300 wolfdogs in five years. •Co-created and produced the largest annual wolf educational and awareness event, Sedona Wolf Week. Show less

    • Principal Owner
      • Jan 2008 - Dec 2018

      Marketing and Sales Promotion Consulting, Creative & Production Services Marketing and Sales Promotion Consulting, Creative & Production Services

    • United States
    • 1 - 100 Employee
    • Director of Marketing & Development
      • Jan 2012 - Nov 2014

      Marketing and Development • Managed all fundraising, including an annual strategic development plan, budget forecasting, and reporting, seasonal direct mail campaigns, fundraising events, grant writing, frontline fundraising, and donor procurement. • Coordinate all marketing efforts, including all advertising, offsite events, PR, local media partnering, photography and video, website development, and email campaigns. Key Achievements: • Increased average donations by 15% and the total amount raised by 35% versus previous campaigns. • Reversed a projected year-end deficit for FY 2013. • Initiated the Be a Part of the “Fix” regional campaign to perform low-cost/no-cost 2000 spay and neuter surgeries. Show less

    • Managing General Partner
      • Jan 2008 - Dec 2011

      Marketing, Management, and Shoot Production • Planned, coordinated, and implemented all marketing, PR, and promotional efforts for a successful commercial advertising photography studio. • Expanded studio from regional to national with new client base by securing major national advertising agency clients, including McCann Erickson, vitrorobertson, Edwards Lifesciences, PF Chang’s, American Lamb Board, Sunkist, Herbalife, Ramp Creative, Jenny Craig, Yamaha Music, RCW West, and Draft FCB. • Managed all client services and day-to-day studio operations. Show less

    • International Trade and Development
    • 1 - 100 Employee
    • Senior Vice President
      • Feb 1996 - Dec 2007

      Agency Operations and Management, Account Services, Creative Strategy • Oversaw the day-to-day marketing projects of several clients as an Account Executive. • Drove strategic marketing initiatives, sales promotions, package design and production, in store promotions, sales materials, marketing plan development and budgeting, tie in partnerships with sports figures and celebrities, guerilla marketing events, local media campaigns, contests and sweepstakes. • Promoted to SVP within 9 years; managed both account and creative services while reporting directly to the agency owner. • Directed agency operations while remaining the lead on several accounts: ConAgra (22 brands), Nestle, WD40, Chicken of the Sea, Raging Waters, Kinerase, Kenwood Car and Home Audio, Automobile Club of Southern California and La Victoria. Show less

Education

  • California State Polytechnic University-Pomona
    Bachelor of Science, business

Community

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