Lead Consultant

• Oct 2022 - Present

Consulting clients in optimizing online experiences, by the use of UX research, A/B testing and data analysis. In addition, I'm an Innovation Lead for further improving our products and services. Consulting clients in optimizing online experiences, by the use of UX research, A/B testing and data analysis. In addition, I'm an Innovation Lead for further improving our products and services.

Senior Consultant

• Oct 2022 - Present

Creative Artist

• May 2016 - Present

Creating art that moves you. Main accomplishments: - Writing at events, on the spot. For example: Het Tropenmuseum, Old Amsterdam, Parksessies Haarlem & ICM - I have been acknowledged as talent by &C Talent, the talent platform of Chantal Janzen - Privately launched my poetry album in October 2019. It’s called ‘Alles mag, alle moed’ and contains a collection of the best poetry that far. Creating art that moves you. Main accomplishments: - Writing at events, on the spot. For example: Het Tropenmuseum, Old Amsterdam, Parksessies Haarlem & ICM - I have been acknowledged as talent by &C Talent, the talent platform of Chantal Janzen - Privately launched my poetry album in October 2019. It’s called ‘Alles mag, alle moed’ and contains a collection of the best poetry that far.

UX Researcher & Digital Analyst

• Apr 2021 - Sep 2022

Responsible for online insights & optimization of Pearle (Netherlands & Belgium), by using quantitative and qualitative research methods. This entails among other things: ★ Leading the UX Research & Analytics roadmap ★ Thorough data analysis with Google Sheets and BigQuery for research questions on f.e. Google Analytics data ★ A/B testing in cooperation with the Global program; providing argumentation and ideas ★ Qualitative research, such as web surveys, usability research and card sorting with Userzoom & Usability Hub Show less

Digital analyst

• Jun 2020 - Apr 2021

Improving applicant journeys with the use of (online) data. Responsible for analysis, dashboarding, data quality and Google Analytics training for the various brands of the Groep (Randstad, Tempo-Team, Yacht, BMC, Sparq, JMW). Improving applicant journeys with the use of (online) data. Responsible for analysis, dashboarding, data quality and Google Analytics training for the various brands of the Groep (Randstad, Tempo-Team, Yacht, BMC, Sparq, JMW).

Data Intelligence Consultant

• Dec 2017 - Mar 2020

Main accomplishments:- Setting up data-driven personas as a service: creating personas that make sense and create actionable insights for digital strategy- Setting up data-validated customer journey mapping, as a base for customer experience optimization, campaign optimization & digital strategy- Being the first web analyst at a large national publisher, guiding the departement from acting on gut feeling to becoming data-driven - Step by step building customer segments for a big international oriented client which had no idea of its customers at first, now working on the base of those customer segment (insights)Other skills & responsibilities:- Google Analytics & Google Tag Manager implementation- Data visualization in Google Data Studio - Trainings, workshops and KPI sessions- Deep and thorough analysis of data with the use of Google Sheets- User research, like Usability Lab research and online surveys Show less

Online Marketing Trainee

• Oct 2017 - Nov 2017

A traineeship in which I dove in all online marketing disciplines, to get the know the basic knowledge and training. Disciplines are: SEA, SEO, content marketing, CRO, web analytics, social and display.

Interim Marketeer

• Oct 2019 - Nov 2019

Let's make work better | Defining the brand within a brand presentation & deciding on further steps for building the brand Let's make work better | Defining the brand within a brand presentation & deciding on further steps for building the brand

MSc Graduate Intern (Branding)

• Feb 2017 - Aug 2017

To finalize my master, I did an individual graduation assignment to define and improve the branding of Mooie Boules, a venture of Aimforthemoon. First, research was done into the company and its context, which then was translated into a brand book and strategic advice. To finalize my master, I did an individual graduation assignment to define and improve the branding of Mooie Boules, a venture of Aimforthemoon. First, research was done into the company and its context, which then was translated into a brand book and strategic advice.

Marketeer / Brand manager

• Mar 2015 - Sep 2016

The Happiness Company helps students and young professionals to find out who they are and what they want. My main responsibilities are branding, marketing and communication. Such as design the corporate identity, develop social media channels and be a coach throughout the programs. Main accomplishments: - Creating an aligned brand in the students' minds in several student cities - Having major breakthroughs in the development of participants - Giving multiple courses on creating a happy & succesfull life - Sharing my own stories and being an inspiration for participants Show less

BSc Graduate Intern (Design & Marketing)

• Mar 2015 - May 2015

Topic of my research: designing a new theme of building blocks for girls The result: 5 sets for young and cool girls in an adventure theme Focus: bridging the gap between marketing and product design, as well as bridging the gender gap Topic of my research: designing a new theme of building blocks for girls The result: 5 sets for young and cool girls in an adventure theme Focus: bridging the gap between marketing and product design, as well as bridging the gender gap

Community Employee

• Jun 2014 - Feb 2015

Paiq is a successful online dating site, run by a small team. I was responsible for managing the community, such as answering questions of members and manage inappropriate users. Paiq is a successful online dating site, run by a small team. I was responsible for managing the community, such as answering questions of members and manage inappropriate users.

Team University Twente Committee: Race of the Classics (Secretary)

• Oct 2013 - Apr 2014

The committee was responsible for organizing the Race of the Classics for Team University of Twente. The Race of the Classics is a national student yacht race were approximately 500 students participate in total. I was responsible for all the documents, the designs and the media.We were placed third for the Media Award, which was for creating the most media attention. This was fully achieved by my actions. We won the Race Achievement Award, which was for the best organized and most lovely team. Show less

Lustrumalmanac Committee (Layout Coordinator)

• Mar 2013 - Nov 2013

The committee was responsible for making the fifth lustrumalmanac for A.S.V. Taste. We designed the whole almanac and put together the work of other members of the student association. I was responsible for the layout, which were for example the fonts, colors and division.

Sales - Sleeping department

• Nov 2013 - Jan 2014

The sleeping department consists of the part in the store where you can find beds, mattresses, wardrobes and nightstands. I was responsible for selling mattresses, through giving customers advice which mattress to choose. Additionally, I also made sure the showrooms were tidy, that questions of customers were answered and that information was provided. The sleeping department consists of the part in the store where you can find beds, mattresses, wardrobes and nightstands. I was responsible for selling mattresses, through giving customers advice which mattress to choose. Additionally, I also made sure the showrooms were tidy, that questions of customers were answered and that information was provided.

Service

• Jul 2008 - Sep 2011

Princenhof is both a hotel and a restaurant, situated next to a beautiful piece of nature. I have had multiple responsibilites over time, which include: - Serving drinks and food - Preparing drinks - Taking orders - Being a hostess - Setting up conference rooms Princenhof is both a hotel and a restaurant, situated next to a beautiful piece of nature. I have had multiple responsibilites over time, which include: - Serving drinks and food - Preparing drinks - Taking orders - Being a hostess - Setting up conference rooms