Experience

Bredfor

• United States
• Advertising Services
• 1 - 100 Employee

• Founder

  • Jan 2023 - Present

  Originally founded in 2016, Bredfor is a boutique white-glove influencer marketing and creator content studio. Past and current clients include: Airbnb, Cash App, Coinbase, Hopper, Instacart, Lyft, Netflix, Poshmark, Shopify, Sweetgreen, etc.



Poparazzi

• United States
• Food & Beverages

• CMO 📸💥

  • Jan 2022 - Apr 2023

  Los Angeles Metropolitan Area #1 in the App Store, 8M+ downloads, 100M+ photos shared, 95% of users are Gen Z



Uber

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Global Head of Entertainment and Cultural Marketing

  • Jan 2021 - Dec 2021

  Los Angeles Metropolitan Area Launched the new global entertainment and cultural marketing brand team at Uber (incl. Uber Eats and Postmates) for U.S., EMEA, LATAM and APAC. 2021 - Present Campaigns, partnerships and brand moments include: - Drake candles (that smell like Drake) exclusively for delivery on Mother’s Day - Travis Scott’s exclusive Uber Eats merch with CACTI seltzer delivery - Spike Lee: Vaccinate The Block TV campaign - The Weeknd’s highlights Black-owned businesses for Super Bowl… Show more Launched the new global entertainment and cultural marketing brand team at Uber (incl. Uber Eats and Postmates) for U.S., EMEA, LATAM and APAC. 2021 - Present Campaigns, partnerships and brand moments include: - Drake candles (that smell like Drake) exclusively for delivery on Mother’s Day - Travis Scott’s exclusive Uber Eats merch with CACTI seltzer delivery - Spike Lee: Vaccinate The Block TV campaign - The Weeknd’s highlights Black-owned businesses for Super Bowl LV - Doja Cat featured in Postmates’ “The Receipt” - Cody Bellinger + The Dodgers featured in Postmates’ “The Receipt” - Action Bronson’s “420 Smoke Shack Burger” with Shake Shack - Issa Rae’s Raedio partnership to celebrate Juneteenth - Nyjah Huston: skatepark takeover for Olympics - Global influencer program in U.S., EMEA, LATAM and APAC Show less



Postmates by Uber

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Vice President, Entertainment and Brand Marketing

  • Apr 2017 - Jan 2021

  2017 - 2021 Campaigns, partnerships and brand moments include: National TV #OrderLocal (covid-19 response) Campaign featuring: - Katy Perry, John Legend, Shawn Mendes, Snoop Dogg and Megan Rapinoe Our Franchise Editorial Series “The Receipt” featuring: - 01 Kyle Kuzma - 02 Post Malone - 03 John Legend - 04 Kylie Jenner - 05 Cara Delevingne - 06 Zendaya - 07 Chance the Rapper - 08 Kendall Jenner - 09 Seth Rogen - 10 Demi Lovato - 11 The… Show more 2017 - 2021 Campaigns, partnerships and brand moments include: National TV #OrderLocal (covid-19 response) Campaign featuring: - Katy Perry, John Legend, Shawn Mendes, Snoop Dogg and Megan Rapinoe Our Franchise Editorial Series “The Receipt” featuring: - 01 Kyle Kuzma - 02 Post Malone - 03 John Legend - 04 Kylie Jenner - 05 Cara Delevingne - 06 Zendaya - 07 Chance the Rapper - 08 Kendall Jenner - 09 Seth Rogen - 10 Demi Lovato - 11 The Weeknd - 12 Katy Perry - 13 Patrick Mahomes Brand Campaigns: - Influencer Program, 350+ influencers - Postmates Live at Coachella - Tinder + Postmates #VDayandChill - Complex’s Hot Ones: Super Bowl + Postmates - Michelle Obama WWAV + Postmates Music Partnerships: - Travis Scott Collection ("Hungriest in the Room") - Lady Gaga Chromatic video in-app - Nick Jonas undercover as a Postmate - Post Malone "tips Postmates driver" with new CD - Kid Cudi's 420 Munchies Menu - Chance The Rapper's Chicago Collection - Marshmello + Halsey's #BeKind - BLACKPINK's ice cream collection - Billie Eilish's Livestream: VOTE with Postmates - Miley Cyrus "Midnight Sky" delivery to nurses - Paul McCartney, new album and merch with Postmates Studio Campaigns: - Universal Pictures’ “Little” with Issa Rae - Bruno Mars live at the Apollo on CBS - Rick and Morty Collectible Watch Kits Delivered - Netflix Premiere, Post Malone surprises Mark Wahlberg on red carpet - Hulu's Pen15 collaboration Lifestyle Partnerships: - Adidas' Pure Boost on Postmates - The KENDALL + KYLIE line on Postmates at NYFW - Justin Bieber’s merch line on Postmates - Kevin Durant delivers signature sneakers Major Media Moments / Talent Partnerships: - Lil Nas X Postmates a Maserati to Billy Ray Cyrus - Travis Scott postmates Chick-Fil-A to Astroworld - Post Malone is Postmated a Mariachi Band - Jennifer Aniston and Jack Black surprises Nurse on Jimmy Kimmel Live - The Rock: Acts of Kindness with Postmates - A$AP Rocky's Thanksgiving surprise delivery Show less



Lyft

• Iran
• Internet
• 1 - 100 Employee

• Head of Influencer Marketing, Brand

  • May 2015 - Apr 2017

  Entertainment, Influencer, Brand Marketing and Partnerships.

• City Launcher and Market Lead

  • May 2014 - May 2015

  Marketing, Ops and Partnerships lead for Lyft in Seattle, Portland and Las Vegas.


Yelp
• United States
• Technology, Information and Internet
• 700 & Above Employee
• Marketing and Partnerships

  • Dec 2012 - Nov 2013

Apple Inc.
• Computers and Electronics Manufacturing
• 1 - 100 Employee
• Campus Marketing and Brand

  • Jan 2012 - Jun 2013

Golden State Warriors
• United States
• Spectator Sports
• 700 & Above Employee
• Digital Marketing

  • May 2012 - Jul 2012