Head of Strategic Marketing

• Apr 2023 - Present

• Managing a team of 8, conducting market research, creating the business model and pricing, launch and advertising strategy, and business development processes. • Created the Marketing department roadmap and processes/guidelines and restructured the department's workflow. • Defining hiring needs and setting up the team's KPTs to monitor performance and identify areas of improvement. • Preparing the Alpha & Beta testing strategies, along with the go-to-market strategy. • Managing a team of 8, conducting market research, creating the business model and pricing, launch and advertising strategy, and business development processes. • Created the Marketing department roadmap and processes/guidelines and restructured the department's workflow. • Defining hiring needs and setting up the team's KPTs to monitor performance and identify areas of improvement. • Preparing the Alpha & Beta testing strategies, along with the go-to-market strategy.

Digital Growth Manager

• Jun 2022 - Apr 2023

Took My Ooredoo app from 720k to 1M users in 8 months. Heading (PM) the gamification project & two POCs for a new marketing automation tool. Identifying market trends and incorporating them into product development & growth strategies. Hunting opportunities and partnerships that favor business development. Took My Ooredoo app from 720k to 1M users in 8 months. Heading (PM) the gamification project & two POCs for a new marketing automation tool. Identifying market trends and incorporating them into product development & growth strategies. Hunting opportunities and partnerships that favor business development.

Product Manager

• Jun 2021 - Jun 2022

Co-founder of CRC's product TASSHEEL. A new financial leasing plan for vehicles in the Tunisian market. Unofficially overseeing the progress and scalability of the business. Currently overseeing and leading the different stages of building our information system (internal ERP and client's platform) (Project Manager) Created and optimized the customer journey & experience. Created the pricing model. (Continuously optimizing it per client & market's needs) Managing clients (private individuals and corporate entities), from presenting the product to the final signature. Managing company's administrative tasks & overseeing new recruits. Show less

Operations Specialist

• Nov 2021 - Mar 2022

Created and oversaw the cash handling process for couriers in partnership with Kaoun's Flouci (A Tunisian everything banking super-app) Implemented processes and optimized strategies involving the acquisition and retention of couriers. Worked on optimizing delivery times and courier earnings based on different forecast data points. Managed and onboarded the launch fleet of couriers. Implemented short and long-range objectives of broad significance to the organization's functional area of focus at the time. Show less

Business Analyst

• Jul 2020 - Jun 2021

Project Manager for Kimple Project. A marketing Gamification project for Tayara Group. Classified Squad Lead, in charge of lead generation and classified's sales strategies. Business analyst, using Amplitude, google analytics, and Zoho analytics. Ads (& Ad Exchange) specialist, using Google Ad Manager. Used Excel in almost all of my endeavors at Tayara (Macros VBA). Also Zoho CRM, Hubspot & Okta tools. Project Manager for Kimple Project. A marketing Gamification project for Tayara Group. Classified Squad Lead, in charge of lead generation and classified's sales strategies. Business analyst, using Amplitude, google analytics, and Zoho analytics. Ads (& Ad Exchange) specialist, using Google Ad Manager. Used Excel in almost all of my endeavors at Tayara (Macros VBA). Also Zoho CRM, Hubspot & Okta tools.

Business Analyst Intern - TayaraGroup

• Feb 2020 - Jun 2020

Project: Business Analytics Applications on Tayara Revenue Stream Project: Business Analytics Applications on Tayara Revenue Stream

Data Analyst

• Jul 2019 - Sep 2019

Analyzed salary data of multiple pharmaceutical companies in the Tunisian market (Project for UTICA) Analyzed salaries and other related data of companies owned by one of the biggest Tunisian holdings. Analyzed salary data of multiple pharmaceutical companies in the Tunisian market (Project for UTICA) Analyzed salaries and other related data of companies owned by one of the biggest Tunisian holdings.

Management Intern

• Jun 2017 - Aug 2017