Experience

Creative Intelligence Agency

• Advertising Services
• 1 - 100 Employee

• Owner/Brand Strategist

  • 1996 - Present

  OWNER AND CHIEF BRAND STRATEGIST OF CREATIVE INTELLIGENCE — an integrated marketing and communications consultancy that has helped build superior brands, vibrant corporate cultures and exceptional businesses for over three decades. Barry is an innovative brand strategist and fierce advocate for his client's causes. The unique mix of strategy and creativity at Creative Intelligence has been instrumental in creating and growing great Canadian brands (locally, regionally and nationally) in a broad spectrum of industries and markets. Brands such as WestJet, Mac's Convenience Stores, Calaway Park, CJAY 92, SAIT (Southern Alberta Institute of Technology), MacEwan University, Sanjel Energy Services, NovAtel, University of Lethbridge School of Business, Circle K (U.S.), Kwantlen Polytechnic University (B.C.), Enerjet, and many others. Ci continues to be a strategic business and marketing catalyst that helps organizations build the most remarkable brands and brand cultures in a fast-moving, connected world. Ci brings strategic thinking, creative ideas, and unique technological solutions to organizations and enterprises that want to take their brands and their businesses to the next level. Show less



Cult Collective Ltd.

• Canada
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Sep 2012 - 2016

  Holistic strategic thinking and brand culture engineering at Cult Collective — a marketing engagement agency that helps brands forge powerful connections with consumers, transforming ordinary customers into raving fans and loyal 'followers'​. Why is it that some brands simply have customers, while others have these irrationally loyal fans? It has to do with culture and courage. A brand, a company, that is willing to take risks. A company that has the will and desire to rethink, reorganize and reinvent themselves to reach a deep understanding of both themselves and their customers. The market needs a different type of agency to achieve this level of customer engagement and brand advocacy. If you do what everyone else is doing you're only ensuring that you'll be whatever everyone else is. Don't do it. Catch the Cult story at: http://www.cult.ca/about#sthash.naYJERzU.dpuf Show less



Twist Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Partner, Director of Strategy

  • Mar 2010 - Mar 2011

  Strategic Planning and Integrated Marketing Development Strategic Planning and Integrated Marketing Development