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Barbara Orrell-smith is a seasoned marketing professional with 11+ years of experience in digital marketing, advertising, and sales. She has a strong background in SEO, social media marketing, and brand development. Barbara has worked with various companies, including Solar On Earth, McLaren & Associates CPAs, PC, Hibu, The Better Business Bureau of Central New England, Comcast Spotlight, and Citadel Broadcasting, in roles such as Digital Marketing Consultant, Executive Assistant, and Account Executive.

Credentials

  • Adwords
    Google Account Managers

Experience

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Customer Service Specialist
      • Jun 2022 - Present

    • Customer Service Specialist
      • Jun 2022 - Jan 2024

      Recruited to work with current and prospective new clients to understand Community Solar Program. Welcome new Clients, explain billing, work directly with Solar partners and introduce referrals to our acquisition team.

  • McLaren & Associates CPAs, PC
    • Shrewsbury, Massachusetts, United States
    • Executive Assistant
      • Jul 2021 - Jun 2022
      • Shrewsbury, Massachusetts, United States
  • Hibu
    • United States
    • Digital Marketing Consultant
      • Oct 2009 - Jun 2021
      • United States

      Recruited to drive new sales and grow existing book of accounts by helping local businesses adapt and succeed in an ever-evolving arena of digital marketing. Utilize consultative selling to uncover the root needs of prospects and provide comprehensive solutions including Websites, Social Media, G...

    • Director of Cooperative Branding
      • Nov 2007 - Oct 2009
      • Central Massachusetts

      Recruited to oversee media and partnership Cooperative Branding, including liaison to all media vendors. Maintain advertising sponsor’s schedules for each media. Manage cooperative advertising sales and sales personnel. Coordinate with Better Business Bureau staff to insure accurate program accou...

  • Comcast Spotlight
    • Greater Worcester Massachusetts
    • Account Executive
      • Apr 2004 - Nov 2007
      • Greater Worcester Massachusetts

      Recruited to prepare and deliver sales presentations to new and existing clientele and fill cable advertising inventory. Obtain and utilize client information regarding products, needs, advertising history and business practices in order to offer effective advertising solutions. Determine best ca...

  • Citadel Broadcasting
    • Greater Worcester Massachusetts
    • Account Executive
      • Feb 2002 - Apr 2004
      • Greater Worcester Massachusetts

      Recruited to prepare and deliver sales presentations to new and existing clientele and fill radio advertising inventory. Educate customers how radio advertising will help promote their products or services in the most effective way possible. Consult with business owners and representatives in ord...

Education

  • 1977 - 1981
    Worcester State University
  • Natick High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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